I recently attended a large conference for marketing professionals and was surprised to find out that they didn’t have a mobile app for attendees. The wireless internet access was limited and the agenda kept changing throughout the conference. As an attendee, it was frustrating to not have access to an app because we had to constantly check their website for any updates to the schedule.
An event success is largely dependent on the user experience.
When the attendees have a seamless event experience, they are most likely to return again and recommend the event to their colleagues.
A great way to elevate the attendee experience is by offering a mobile app.
This will help attendees navigate their way through the conference right in the palm of their hands.
In this blog post, we’ll discuss seven reasons why having a premium mobile event app is worth the investment.
Reduces paper waste
In light of a worldwide adoption of reducing carbon footprint, going paperless helps eliminate the costs spent on printing collateral for the conference.
A mobile app lets attendees check-in early, view session updates, download presentations, view speaker information and take notes all from a mobile phone.
Boosts attendee engagement
Mobile apps provide an instant boost in engagement because attendees are able to collaborate, connect, and communicate all through the means of a smart phone.
We are living in an era where people are always on their phones, so it makes sense to connect with them through a medium they are already familiar with.
Attendees can build schedules and network with other conference goes days through the app days before the conference even starts.
Opportunity to capture instant analytics and receive attendee feedback
With a mobile app you’ll be able to receive real-time feedback and analytics on attendee usage. You can poll attendees throughout the event to see what they like and dislike about the programming.
This will allow your team to quickly adapt and make any changes throughout the conference to ensure that the user experience is seamless.
Creates an internal social network
The great thing about having a mobile app for your conference is that you can help drive the conversation online and offline.
Your team can encourage attendees to post photos, live updates from each session, and introductions to the newsfeed found in the app.
This will help generate buzz and inspire conversations throughout the conference.
Think of it as your own internal social media network. The newsfeed will need to feature a mix of content from your team and attendees to keep the momentum going.
Increases brand awareness
Using a mobile app for your conference is a fantastic way to extend your brand presence and gain trust beyond the walls of the show floor.
A great mobile app is an easy way to show attendees you’re committed to providing them with a great experience and all of the information they need to stay informed.
When first time attendees use the app, they’ll have a better understanding of who your brand is and what you have to offer.
If attendees have a great user experience using the app, they are most likely to retain interest in your brand and share the content with colleagues and friends. The presentations will be uploaded to the mobile app after each session which gives attendees the chance to take a piece of your brand home with them.
Networking through the interface of the mobile app
Gone are the days of lugging a stack of business cards to trade shows and events. With the use of a mobile app, attendees can connect via social media and share digital business cards.
Even if the wireless internet is spotty attendees can still create networking profiles to connect on a later basis. A mobile app isn’t just great for attendees it also has many benefits for exhibitors.
Exhibitors can scan lead retrievals right from the smart phone app using a generated QR. The conference team can push out important broadcast messages to exhibitors throughout the event.
This helps prevent the planners from having to run around the show floor to provide updates to each exhibitor.
Notifies event attendees of scheduling changes and updates
As changes occur throughout the event, you’ll want to be able make any last-minute tweaks to the agenda and update attendees in a timely manner.
You no longer have to worry about reprinting hundreds of programs because a mobile app can push out any scheduling updates via SMS text messages and push notifications. This will ensure that attendees are always informed on a real-time basis.
As you can see there are many benefits to having a conference mobile app. This article just highlighted a few reasons why it’s worth the investment.
To find out more information about the Eventtia event mobile app and features, contact us to start your free trial.