All events share a common objective, they bring people together. But as we’re discovering with online events, the way in which people are being brought together is very different from what it once was.
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All events share a common objective, they bring people together. But as we’re discovering with online events, the way in which people are being brought together is very different from what it once was.
October 8th, 2020
Just when you thought you’d cracked sponsorship for your events, the pandemic comes and suddenly, it’s time to rethink how to move this over to a virtual setting.
It’s easy to think of the popularity of online events in isolation. As if their rise was due to something specific. Nothing’s farther from the truth.
Here2Start is an initiative that helps and promotes international entrepreneurs to get their business started in the Netherlands. Launched in 2019, Here2Start runs a yearly international entrepreneurship festival with a guest country which for 2020 was Colombia. The aim of the festival is to put both the Netherlands and the chosen country on the map by gaining exposure and nurturing a community across both locations.
On Wednesday, October 21st Spitche, MeltinLab, and Eventtia will be joining forces to host Get Together, a summit for marketers seeking new ways to connect, build communities, and create powerful experiences, all online.
When we scheduled an online meeting with mentalist Daniel Fernandez so that he could show us some tricks, I was determined to make things difficult for him. I'm a skeptic, and I thought I won't fall for his magic tricks. But oh boy, how wrong was I?
With a magnitude of options to choose, it’s easy to get lost in all of the events platforms out there. You’ve got new products like HopIn, older products like Cvent and Bizzobo, ticketing platforms like Eventbrite, and more marketing-oriented platforms like Splash.
I’ve been with Eventtia for more than four years, and during all that time, we’ve launched a series of exciting initiatives. Many thanks to the co-founders for putting up with all of my crazy marketing ideas! But there hasn’t been anything so breathtaking and inspiring than the project we’re cooking up right now in partnership with our friends from Spitche and MeltinLab.
If you’re looking to boost the conversion rate on your ecommerce website, you need to take a customer-centric approach in this day-and-age.
When it comes to ticketing for events, it’s fair to say that Eventbrite is the go-to platform. In fact, given its huge popularity there’s a high chance that you’ve either hosted or attended an event on Eventbrite.
The demand for virtual events and meetings has gone through the roof in the past few months. And while Zoom remains the most popular solution, other companies have wanted in on the action.
There’s a need for most organizations to turn their physical events into virtual events. But the concern of event organizers is how they can provide a personalized and engaging experience that will excite the attendees.
With a growing user base of 2 billion logged-in users per month and the home of the second-largest search engine in the world, it’s easy to see why YouTube Live is such a popular platform for live streaming virtual events.
Eventtia is delighted to announce that it has completed a new integration with Zoom which allows you to embed the platform into Eventtia's virtual stage.
With an estimated 500 million daily users and 1 billion monthly users, it’s very easy for any marketer to see the appeal of Instagram and more specifically, its most engaging feature, Instagram Live.
Considering that Facebook Live launched in 2016 it is staggering to think that 3.5 billion broadcasts have been amassed. Even more, mind-boggling though, is the fact that a quarter of the world’s population (2 billion people) have watched a Facebook Live Video.
Virtual reality or VR is a buzzword that has been on the tips of our tongues for a long time now. Having gained prominence, most notably in gaming and entertainment, it’s starting to make some big moves in the events industry.
The popularity of virtual events and meetings is skyrocketing and this trend is only set to continue. But of course, none of this would be possible without the technology that makes connecting people online possible.
Eventtia is delighted to announce that it has completed a new integration with Latin America’s leading online payments platform, Mercado Pago. Responding to customer demand, this new integration will provide customers across the region with a new option to receive payments.
To put it simply, attendees go to your event for one of two reasons. One, for the content, or, two, to meet and interact with other attendees who share similar interests.
Hybrid events are here to stay—especially with the current state of the world.
For those of us taking our events online, one of the biggest challenges that we’re faced with is delivering a powerful attendee experience all from our very own homes.
The intimacy of a virtual event creates the perfect environment for attendees to discover your brand, identify what makes it unique, and demonstrate how you can add value. This is the very reason why virtual events stand out as one of the best ways for connecting audiences with brands.
The online world is full of distractions. Whether that’s replying to emails, scrolling through Facebook, or watching videos on YouTube, all of these distractions are just one click away.
A virtual event without technology is like a car without wheels because, without it, you’re not going to get anywhere.
Events have always been an important channel for businesses and people to connect, and in the last few months, the need for this has never been stronger.
Online events are virtual events that people from around the world can attend. They can be anything from webinars to virtual conferences and Q&A sessions with industry experts.
Even a minor lapse in logistics can ruin a virtual event. From the moment that your event is live you’re in the firing line, and any detail (however small) can be quickly noticed, scrutinized, and shared across social media.
How do you keep an attendee actively engaged when they’re sat behind a screen in the comforts of their own home? Now consider that engaged attendees are the key ingredient to any successful event, you start to see how important this question is.
Marketing is about tapping into all of the senses that you have at your disposal, and in the context of live streams, those senses are visual and auditory.
When it comes to turning people into attendees, event invitations make all the difference. This is the first real glimpse of what people can expect from your event. And just how a free sample in a supermarket gives people their first taste of a product, the very same applies to your invitations. Because when people like what they’re seeing (or tasting), they’re going to become engaged in the product and more importantly, they’re going to want to a piece of it.
Online events are slowly becoming the norm. And it's easy to understand why.
For the best part of 3 decades, marketers across all types of business have been using webinars for a long list of reasons. So by now, it’s fair to say we should all be familiar with what they can offer. But suddenly, this has become a lot more blurred and that’s all thanks to the virtual event.
Virtual events are going to be playing an increasingly important role in our marketing strategies. Yet, for the majority of companies, this will be their first time running them, and with that comes a degree of stepping into the unknown.
When it comes to content production for virtual events, all of the emphasis is on churning out piece after piece and making sure that everything is in place before the big day. But what about all the other content you've produced? What happens to it after the event? And what about all of the content from previous events?
Running an online event comes with a set of challenges. Apart from deciding the structure of your online event and the way you’ll organize the online sessions, you also have to “sell” the idea to your potential speakers.
Online events are great for increasing brand awareness and generating high-quality leads. But can they make you money? Absolutely. In the same way that you can capitalize on your face-to-face events and charge an attendance fee, you can easily capitalize on your online events. Furthermore, these online events can become a recurrent income resource.
If you used to only running in-situ events, transitioning to online events can be challenging. This is especially true when you have a well-defined event marketing strategy that’s focused on attracting high-quality leads and increasing the brand awareness of your company.
How do you plan an online event?
La Tribune is France’s leading financial newspaper, available in different formats including web, digital daily newspaper, and mobile applications. The focus of the newspaper is on the real economy and promoting companies that energize their ecosystem.
Events are a nothing more than a design problem. After all, designing and planning an event means you need to develop a holistic approach. Everything is interconnected.
Ranked as the 4th best university in Latin American and 234th in the world for 2020, the Universidad de Los Andes is one of the most prestigious universities in Colombia. Situated in Bogotá, Colombia the institution is home 25,000 undergraduate and postgraduate students.
Create carousel posts for Instagram. Make yourself a TikTok account and start experimenting with it. Create content on LinkedIn and post daily (including weekends). Is your head spinning yet? There are many social media tips and so many platforms to be active on, create content for, and access on a daily basis.
NAOS is a cohesive set of 3 brands inspired by skincare. Ecobiology is at the heart of their approach to better preserve the skin's ecosystem and strengthen its natural mechanisms. With the success of the brands: Laboratoire Bioderma, Institut Esthederm, and Etat Pur having been built on this common theme. Today, the group has over 3,300 employees located in 100 countries and is ranked in the top 60 beauty companies globally.
How bad is the Coronavirus pandemic? We can’t say for sure yet, but we’ve already seen significant damage done to millions of lives as a result of the COVID-19 crisis. Countless brands and companies have had to postpone or cancel their events. People around the world have been forced to abandon their travel plans and forget about attending international conferences or exhibitions.
The events industry finds itself in an unprecedented scenario. With events being canceled or postponed, now is the time to go virtual and embrace online events as a solution that can get us much needed results in these difficult times.
With two thirds of the world (that’s 2.6 billion of us) staying at home for the foreseeable future, it’s fair to say that we all need a few distractions to help us pass the time. Let us help. Below we have stockpiled some event-related suggestions for what to listen to, what to read, and what to watch.
Texting is an ideal communication method for event management. It enables you to quickly and discretely send messages to attendees and staff when they can’t take a call, and also has a number of uses to organize and market your event as you plan it. Text messaging makes events easier to organize and keep on schedule, and can also improve the event experience for guests. 78% of consumers wish they could communicate with more businesses by text. As a result, it has many potential uses in event management:
For the very first time, millions of us will be working remotely which is going to have a big impact on our day to day lives. From managing time effectively and finding the best spot to work, to trying to avoid making trips to the fridge every 5 minutes, making the switch from office to home presents its own unique set of challenges.
As event organizers, we’re used to having some big obstacles thrown our way and we say big we really mean it. From economic crises to erupting volcanoes and now the COVID-19 outbreak, in situations like this, our ability to adapt and overcome these big obstacles is really put to the test.
Eventtia is delighted to announce that it has completed its integration with leading Video Meeting solution, Whereby. Responding to customer demand and the need to provide solutions to organizations affected by COVID-19, Eventtia’s new offering provides customers and event organizers the option to host virtual networking events through its platform.
As events across the world are either being postponed or canceled it’s time to think about how we can still provide attendees with all of the important elements that live events can offer.
We all know that organizing an event requires you to make a lot of big decisions and the biggest of those is your venue. Why? Because it has a lot of knock-on implications that will have a big say on how successful your event is going to be. Everything from amenities, to accessibility and layout, all depend on the venue you choose, and they all play a major part in creating a powerful attendee experience.
Regardless of if you’re running one small event or multiple events, there’s no escaping the fact that you’re always going to have a lot on your plate. From table cloths to logistics and AV, a long list of requirements needs to be ticked off before your event can even resemble one, and even that’s without thinking about the bigger objectives such as how to increase sales or boost brand awareness.
From conferences and tradeshows to product launches, to different target groups, to events with different brands in different locations - it’s fair to say that there’s a lot of combinations, reasons, and benefits for hosting events.
If your company is home to different brands and hosts events for each one of them, then you will have realized how hard it is to create events. Different brands mean different styles, different attendees, and different needs. Quickly you start to see just how complicated it can be to host these events, let alone have the time to provide a valuable event experience that is second to none.
Every event needs to be educational, meaningful, and above all engaging. But the challenge of delivering this to your attendees has never been greater. Especially when you consider that attention spans are decreasing, competition is intensifying, and attendees are expecting more.
We often hear the comparison that managing an event is like a juggling act, and no more is this accentuated than when you’re working with external event providers such as planning agencies, catering services, AC companies, the list goes on.
A quick search on Google for ‘Event Software’ yields a lot of results, almost 11,000,000 to be exact. Evidently, it’s fair to say there’s a lot of event technology platforms that promises it all.
The recipe for any successful event is how much planning and preparation you put in beforehand. That’s a given, but sometimes it requires a little more than that, especially when planning multiple events across different locations or countries.
Ever feel like events are causing a big black hole in your marketing budget? Unable to trace all of your expenditures without seeing any ROI? No way of seeing where every dollar you spend is going?
Planning one event alone is never plain sailing. So imagine planning multiple events in a short space of time spread out in different cities or countries 😲. Sounds daunting, right?
It should come as no shock that brands such as Salesforce, Apple, and Tesla are investing big in events 💲💲. Every year we see these events, with their own dedicated followers, capture the headlines with product launches, speakers, and exclusive brand elements.
It’s very easy to talk about all the benefits of event marketing and what it can do for your business. Building your brand, engaging with your audience, generating quality leads, we could go on and on but let’s not get ahead of ourselves. Because there’s still one big obstacle that you’ve got to overcome before you can reap these rewards.
Event marketing is results-driven 📈 and truly efficient, but only when done correctly. 👆
Running events and expecting new prospects or clients to drop into the pipeline is merely wishful thinking. 🤷♀
Customers don’t buy from people that they don’t trust and there’s plenty of evidence to prove it. A recent report from LinkedIn found that trust is the #1 factor in closing deals - above ROI and price. Whilst in another study by Accenture, 43% of subscribers left their current provider company when they lost trust in the brand.
TikTok is the new kid on the block that’s already causing a huge stir in the world of social media. With over 500 million active monthly users worldwide, the most downloaded app on the App Store appears to be here to stay - so how can you utilize this to your advantage?
To organize a successful event, you need to enlist a dream team of events experts who are willing to invest their time and expertise in helping manage an event. Whether you're planning a small meeting or large scale event, these experts can get the job done to create an excellent attendee experience. Integrating a team where everyone is considered an expert can be a challenge. Making sure everyone is in a role that utilizes their strengths and works together harmoniously is where you may face the biggest challenge. Too many people involved in similar functions while managing an event can ruin the attendee experience.
Events have been going on for a very long time, so long in fact that they completely eclipsed the software that has been built for them. This is why so many event planners and marketing departments as a whole continue to use an array of different tools to manage their events data.
Your online presence is more important than ever when it comes to hosting an event. Your website sets the tone for your event and acts as a one-stop destination for your attendees to receive information and purchase tickets. It’s prime real estate for event organizers to get the website design right from the get-go. A great event website educates, entertains, and entices people to attend your event. You want website visitors to be intrigued after the first click, so it’s essential to make a great first impression.
Your budget is the biggest indicator as to where your event is heading and ultimately how successful your event is going to be. This is why effectively allocating your budget can make or break any event. Now the big question is, how do you go about achieving this?
Experiential marketing is a hot trend that brands are using to build loyalty. Everyone wants to wow the digital loving consumer with an unforgettable live brand experience. In this article, we examine brands that have effectively used experiential marketing to generate buzz and increase ROI.
Is your annual event budget getting the better of you? With these 3 steps, we show you how to maximize your budget and make sure that you’ll get buy-in from key stakeholders in your organization.
Great event experiences start long before the conference or trade show begins. It starts the moment tickets go on sale. The most critical moment is the first interaction attendees have with your brand. Offering special VIP ticket prices entices attendees to opt into a unique form of treatment. You’ll be surprised to find out that people will pay an upcharge on ticket prices for an exclusive experience.
We’ve helped professionals from 37 countries design and run successful events, and now we want to help you! That’s why we are launching the Eventtia Academy, a new range of courses that will teach you how to create and deliver events that pack a punch.
Your event may be over but you still have work to do. In this article, we highlight 5 things you must do now that your event is over.
The recent surge of data available at our fingertips has brought new opportunities for businesses and event marketers.
Whether you are planning an award ceremony to thank your employees for their hard work or you are looking to recognize professionals in your industry for their success, these festivities are a great opportunity to gather everyone together to say thanks. In this article we will highlight how to plan a show-stopping awards ceremony.
We’re all familiar with the conversion funnel. Before buying your product or service, a lead will enter the awareness stage, get to know your brand, and extract its initial value from this interaction. Next, if the lead moves down through the funnel, he or she will enter the consideration stage, meaning he or she is very interested in what you have to offer. Finally, when a lead is at the bottom of the funnel, he or she will be very close to making a decision and closing the deal by purchasing your product. How will event marketing help you improve the conversion funnel? Let’s find out.
Brand storytelling is a phrase on every marketer’s lips right now. In today’s over-saturated marketplace, consumers are constantly absorbing new information from brands throughout the day.
There’s no shortage of event management technology or platforms that promise full logistical automation. You can easily type in “event management software” in the Google search box and find numerous options. It’s good to know you have different brands to choose from, yet how can you make sure you’ll pick the right planning technology? In this article, we’ll show you how to make this decision and not regret it afterward.
In this article we will discuss how companies can learn more about their leads (needs, wants, motivations, burning pains) by planning events and engaging in conversations with their attendees, by analyzing attendance data, setting up a follow-up strategy after the event, etc.
[Guest post written by Shyamal Parikh, the Founder of SmartTask]
Knowing your audience is the main prerequisite for a thriving business. Buyer personas, ideal customers, and target groups are only few of the frameworks a company uses to profile potential prospects. In this article, we’ll discuss the ways in which you can define your attendee personas to achieve better results from your brand events.
In this blog post we will look at strategies your company can take to attract and convert new sales opportunities at your next trade show.
Planning events takes plenty of time and effort, and you can’t always evaluate the ROI correctly. So how can you be sure that someone decided to buy your product because of an experience she or he had during your event? If you want to excel and quantify your results, you need to utilize event marketing. In this article, we’ll discuss the ways in which you can align the events you run with your company’s business goals.
A new year brings new challenges and opportunities. With the start of 2020 just a few months away, event planners will be faced with a whole new realm of obstacles when planning events.
Planning an international conference abroad is a big task and calls for lots of advanced planning. Conferences aboard are exciting to plan because it presents opportunities to connect with new international business contacts. However, crossing borders involves a whole range of new obstacles that typically wouldn’t occur when planning a conference in your home country.
Speakers sell tickets. Want to sell out your upcoming conference? You’ll need an all-star line-up of presenters on your agenda. Here’s a step by step guide on how to find conference speakers.
The latest research study from PCMA and Steelcase reveals how to design an optimal corporate event. In this blog post, we look at a few of the insights from the report that can help business leaders organize both small and large corporate events.
In this article, we’ll talk about the satisfaction surveys you usually launch after the event, reasons why attendees may decide not to complete them, and how to improve your surveys to get better feedback.
What is Return on Emotion? Why is it so crucial to understand and evaluate it? Is it more valuable than the ROI of an event? In this article, we’ll find out the answers to these and other questions.
Have you ever left a conference or trade show feeling like you didn’t get the best bang for your buck? You spent hundreds of dollars traveling across the country to attend an event and left feeling underwhelmed by the experience.
Everyone wants to hear from industry experts. The trick is gaining brand recognition for your expertise. In this blog post, we will discuss how to gain authority in a saturated event market when you are just starting out.
Looking to turn your small-industry trade show into a world-renowned event? In this article, we explore learnings and best practices from some of the world’s largest trade shows on how to organize a successful large-scale event.
In this blog post, we’ll uncover common trade show mistakes you can avoid when preparing for your next event.
Thousands of visitors will walk by your trade show booth. Capturing their attention is key. Here are six tips to help ensure your exhibition booth design is eye-catching and inviting.
A few months ago, we started to run a series of interviews with our clients. We decided to do that because we wanted to share their best practices for planning events and B2B meetings with the world.
In this blog post, we will highlight how to use design thinking to create a memorable trade show experience.
We’re all talking about logistics, planning, and attendee experience, yet we tend to forget about one of the most important challenges when running an event. Inclusivity is neither a trend nor a fad. On the contrary, it ensures an equal, nondiscriminatory attitude toward all attendees and celebrates our human diversity. So let’s take the time to talk about inclusivity at events.
What makes trade shows truly valuable for your attendees? Is it the possibility of visiting multiple stands and enjoying the brand experience different companies offer? Or maybe it’s the knowledge speakers share during panel sessions? Yes and yes, but it’s also about their networking experience.
Event technology is evolving faster than ever. In the past decade, the events industry has experienced a complete digital transformation. Nowadays, you can’t walk onto a showroom floor without experiencing some of the latest trends in event technology. In this article, we will discuss the important role that event technology plays in organizing successful events.
In this article, we’ll explore things to consider when you are asked to plan a trade show or exhibition with fewer resources.
Companies from all different types of industries are taking advantage of reaching niche audiences by hosting international summits, exhibitions, and trade shows.
Over these years, our sole obsession has been to build and provide the best event technology out there. Our mission was—and still is—to empower people, with or without an event planning background, to design and run impactful events and obtain their expected results.
Is your event truly sustainable? Are you measuring the impact your event has on the environment and your local community? Do you want to reduce the negative footprint your conference or trade show has? If you’re even a little concerned about sustainability, then this article is for you.
Camacol is the Colombian Chamber of Construction. We are a private economic union that has existed in Colombia for more than 60 years and work to maintain and develop the construction sector. Our institution supports not only the constructors as such, but the entire chain of suppliers, financial entities, entire construction sector, and final customers who are the homebuyers. We focus mainly on building residential and nonresidential housing and work to improve the country’s construction activity.
If there was an event planning complexity scale, trade shows would be on the top. With multilayered logistics and countless aspects to consider, this type of event can easily classify as one of most difficult to plan and run.
What’s it like to plan an event while blindfolded? Unthinkable, you’d say. True. But what if I told you that this is how you’ve been planning events all this time?
Your trade show is just a few months away and you're knee-deep in the stages of planning your biggest or smallest event of the year. To make sure your event is a success, you will need a great marketing and promotional strategy to increase attendance and boost ticket sales. In this blog post, we highlight promotional ideas that you can use when planning your next trade show.
This article highlights how adding a mobile event app to your conference or strategy can help you overcome any unforeseen logistics challenges.
Mobile apps have completely transformed the way we plan and attend events. But are they worth the investment? In this article we will help you navigate what you’ll need to ask before selecting an event mobile app.
In this article we look at the mental health effects a career in the events industry can have on event planners and the importance of practicing self-care.
The desire to impress our attendees is not always aligned with our resources. Sometimes we have to get creative and find ways we can impress people on a low budget. This article will give you some ideas about the low-cost, yet quality experiential activities you can offer your guests.
Having a powerful event mobile app along with a well-designed networking dynamic will help you deliver a valuable experience to your guests. Apart from that, you’ll encourage your attendees to interact more and actually find people who can bring them real value. How can this happen? We’ll discuss it in this article.
In Colombia, we are seeing that the topic of entrepreneurship is gaining more and more traction. Of course, we are still far from reaching other countries, especially in our region, such as Chile, Brazil, Argentina, or Mexico.
Time is one of the most important assets for those who plan events. But it’s not nearly as important as energy and mental stamina. Even if you have plenty of work hours ahead to finish the planning or logistic assignments, if you’re too tired, you won’t do much.
In this article, we look at whether the popular trend of gamification through mobile apps is dead or alive.
A well-designed event mobile app will create an engaging and memorable experience for attendees. In this article we take a look at the ways you can further engage event attendees right in the palm of their hands.
Are event mobile apps still relevant, considering that they’re potentiating the digital distraction we all suffer from? Let’s find out …
I recently attended a large conference for marketing professionals and was surprised to find out that they didn’t have a mobile app for attendees. The wireless internet access was limited and the agenda kept changing throughout the conference. As an attendee, it was frustrating to not have access to an app because we had to constantly check their website for any updates to the schedule.
If you don’t have the expertise or the necessary help, building an event website can be a real hassle. Fortunately, there are new tools you can use to create a beautiful page for your event in no time. Ready to upgrade? Then check out this article.
Teaser: In this blog post, we’ll discuss how to plan a luxury event of any size that attendees will remember forever.
Gary Vaynerchuk’s marketing trends are some of the most viewed content on the web. We've looked at some of his predicted trends for marketers in 2019 and analyzed how they can apply to B2B events.
Social media has become a popular tool for marketing events. It’s completely transformed the event marketing industry. This blog post will highlight how to use LinkedIn to market your events.
People are looking at their phones constantly. Whenever they walk, eat, go to bed, or attend events, the smartphone always seems to be in their hands. This keeps them from fully experiencing their immediate environment or engaging more with physical reality. Is this a problem for the events industry? This is the question we’ll be trying answer in this article.
CareerCast.com recently ranked event planning as the 6th most stressful job in its 2019 survey. The task required to pull off an event successfully are a tough and demanding job, even for the most seasoned event marketer.
Although essential for their overall satisfaction, the user experience of your attendees doesn’t depend completely on you. However, you can influence it by taking certain actions. Find out more by reading this article.
Audio branding can be essential in differentiating your event brand from the rest. So don’t miss this opportunity and start applying it today. This article will show you how.
When Tesla or Ikea launch a new product, they don’t just put it in stores and let consumers start shopping. They strategically plan a launch event to generate buzz about their new products. In this blog post, we’ll discuss how to successfully plan a product launch event.
Figuring out pricing is an integral part of the event planning process. In this article, you will learn the steps you need to take to determine how much to charge for events and the different pricing options.
If you haven’t really given attendee segmentation much thought, this article might change your mind. Read this post and discover why you need to personalize the interaction with your guests and segment them into specific categories.
Different organizations have different ways of implementing their event marketing strategy. In this article we will look at the types of B2B events organizations can plan to accomplish their goals and objectives.
Still wondering why an event infrastructure is crucial for your event(s)? Not even sure what this means? Or maybe you only have a vague idea of how to build an efficient tech infrastructure for your next event? Well, in this case, this article is for you.
inVOYAGE is a forum for specialists in the MICE sector, which is the meetings, incentives, conferences and exhibitions industry. We focus on luxury incentives and high-end events.
In this article, we’ll be looking at the steps you’ll want to take to coordinate the work of your sales teams and run efficient seminars that will positively impact your sales.
As an event planner, one of your biggest goals is to provide an experience that attendees will remember. This article highlights how industry trends in experiential marketing can help plan your next event, trade show, or meeting.
Business events are typically the first thing to go when a company is looking to make a few cuts to the bottom line. Event marketers are continually having to make a case for the value of having corporate events.
The real goal of events is to transform people.
People are the core of your B2B events.
Influencer marketing has been a hot topic up for discussion amongst many marketers for the past few years. In 2019, it's become an increasingly popular conversation within the event marketing circle.
The world of corporate events is fascinating.
It’s unthinkable to launch a business nowadays without first strategizing your content creation and activity on different social media platforms.
When it comes to running a brand event, you can easily identify two types of people: those who hire an event professional, and those who are courageous enough to try and plan an event between work meetings and other administrative tasks.
We live in an attention economy.
You’ve heard about it.
How much thought do you put into making your attendees feel comfortable at your event?
The greatest part about working at a tech company is the chance to see how our products evolve over time.
Whether you’re representing a corporation or an institution, you already know that planning multiple events requires a lot of effort and time.
Do you have “running an event” as a task on your to-do list? We don’t envy you. Managing events is challenging for both planning professionals and beginners.
We’ve always been fascinated with the world of healthcare and medical events. In fact, we’d be willing to bet that the meetings industry started with a medical conference.
Striving to be more spectacular, bigger, and more impactful each time, trade shows have become an important meeting point for brands and their audiences.
Like it or not, people often measure your value by assessing the way you communicate it.
The concept of “event marketing” has evolved from what we once thought to be another passing trend into something companies are investing big amounts of money and resources in.
The mastery of event planning comes with experience, making tons of mistakes along the way, and having a trustworthy set of tools.
Yet so many companies are running events just for the sake of it, thinking this will help them get more exposure or leads.
Let me ask you a few quick question:
Living and working globally is more than just a trend.
A truly valuable and high-quality interaction involves a careful matchup between the networking needs of your attendees.
We’ve talked volumes about planning networking events and providing the best to our attendees, yet we’ve never really discussed the guest experience itself, nor have we tried to provide information about the necessary social tools guests can use to advance their networking game.
Whether it’s setting up coffee breaks, cocktail dinners, or one-on-one meetings between your guests, you probably spend most of your time on the logistics, not exploring the real potential of face-to-face interactions and how you can make them exponentially better.
Networking is moving and changing the business sector worldwide.
An effective B2B event starts with understanding its marketing potential, along with the value it can create for different brands and companies. Empowering businesses to build new connections, gain access to valuable insights, and achieve multiple commercial goals is paramount to maintaining a healthy industry environment while promoting your B2B services or products.
The key ingredient to successful events is the balance between designing an environment that makes sense and setting up an emotional context for the attendees. Both are needed for unforgettable experiences that will not only enchant your guests, but also give them a flawless and stress-free interaction with the event itself.
Exceptional content is the lifeblood of any successful event … or at least this is what we used to think. Nowadays, however, some may argue that people aren’t just looking for knowledge at events anymore. Now their main goal at events is to have face-to-face experiences and engage in networking exchanges.
(Author: Megan Wenzi)
You have an event to plan. You, along with multiple institutions and brands, understand the real power of event marketing, allocating significant time and resources to planning logistics. You might even have an in-house planning team (although they may not be professional planners) and agreed upon an event calendar that you’ll try to maintain during the year.
Big events are exciting, fun, packed with educational activities, and true launchpads for awesome networking and collaborating. Big events are intense experience engines, with a large offer of dynamics and multiple opportunities.
How do you keep a business running? Do you invest more in your marketing project? Do you focus on refining the product design? Do you grow a successful management team? These are all important aspects, but they’re not as important as designing a conversation growth strategy to serve as the forefront of your communication with prospects and clients.
Events are successful when we manage to change something in our attendees’ behaviors or belief systems.
With culture playing such a vital role in the day-to-day operations of businesses, it seems strange that many don’t give it much thought when it comes to events. From product launches to charity balls, many in the corporate world might assume that your culture comes naturally into fruition when you’re organising events - but are they overlooking this strategy and missing something crucial? Spending real time and thought integrating your company culture at events will make them more successful, memorable and interesting for both attendees and staff, so it’s worth the extra effort.
An effective trade show starts with attracting relevant leads for your exhibitors. But staging the interaction between brands and visitors is not enough.
For all the time and money that has been poured into trade shows, exhibitions, and other marketing fairs, you’d think it’d be a universally accepted truth by now that design is crucial to success.
Investment comes in multiple forms. From firing up the activity of a marketing team to subscribing your company to a sales automation plan, the money you spend on new business products will (hopefully) increase company revenue and employee efficiency.
The work of a B2B networking event planner doesn’t end with setting up the logistics.
Just a few design tweaks and new features can make all the difference. At least, this is what we believe at Eventtia. So once in a while, we are excited to present you with the latest updates we’ve worked on to make our software better, faster, and friendlier.
Let me ask you two quick questions.
Planning and organizing an event or activity can be costly, more so if the services of an event planner are employed. Of the total budget for an event, 15-20% is typically attributed to hiring the full-services of an event planner. Consultations are estimated to be around $40-$250 per hour, depending on the coverage of the consultation or the quality of the event planner.
Networking encounters and B2B meetings can take various formats and help achieve multiple goals. But when it comes to international trade, these types of events or dynamics may have a worldwide impact.
The technology boom we’ve experienced over the past few years has changed the way we do everyday tasks, run businesses, and interact with people. Nowadays, we can build remote teams, manage international companies with just a few clicks, and strengthen partnerships through online transactions.
I don’t envy you and I’m not here to calm you down, and tell you everything will be just fine. It won’t, at least not if you ignore the initial prep work.
You want your company logo to be present during the event. That is the very essence of event branding. However, it’s not enough these days to just distribute flyers and plaster banners. There’s nothing wrong with those tried-and-true methods, but you should be willing to be a bit more off-the-wall and brand your company in a way that garners social media attention.
The thing you feared the most just happened: Your company marked a not-so-distant day on the calendar to host an event and decided to put you in charge of the planning.
Whether you’re a business owner looking to better your failed event from February, or perhaps you’ve never thought about creating your own event and are searching for a place to start, planning an event in order to market your products or services is a fantastic way to engage your following or reach out to a broader one and ensure your business is seen and heard.
… These are just a few of the 16,800,000 results you’ll see when you Google “fear of networking.”
Have you ever thought about planning events to build trust?
Find out everything you need to know about virtual events with this fully comprehensive 40-page guide