Welcome to the Eventtia Ekō

It’s easy to think of the popularity of online events in isolation. As if their rise was due to something specific. Nothing’s farther from the truth.

If you’re looking to boost the conversion rate on your ecommerce website, you need to take a customer-centric approach in this day-and-age.

There’s a need for most organizations to turn their physical events into virtual events. But the concern of event organizers is how they can provide a personalized and engaging experience that will excite the attendees.

We’ve helped professionals from 37 countries design and run successful events, and now we want to help you! That’s why we are launching the Eventtia Academy, a new range of courses that will teach you how to create and deliver events that pack a punch. 

[Guest post by PurplePatch]

Welcome, ladies and gentlemen! We have arrived at the digital era. To your left you can see a company that has made it. It exists online. To your right, an institution that hasn’t made the transition. All that remains are the dark outlines of where the building once stood. The same goes for events and really anything. If you don’t exist online, you just don’t exist. Luckily, most event profs have come to realize that they need an event web page in order to create successful events.

Have you created your social media marketing strategy? Have you already launched it and achieved your first results? That's great! But your job is not done yet. You want to keep optimizing your strategy constantly. In order to do that, you have to keep track of your metrics, know which ones to analyze and how to use the information to get even better results.

SOCIAL MEDIA FOR EVENT PROMOTION - PART II: 

I bet after having been served all those tasty benefits of using social media for your event, you got hungry for more.

I want you to think about this: What's the main goal of attending an event? Right, networking. What's the secondary goal? Bingo! Soaking up valuable, helpful content. What does this have to do with social media? Everything!

If you've planned and managed events already, you've probably made at least some of them: annoying and common event management mistakes.