Event Marketing Strategy | Eventtia Blog

[Guest post by PurplePatch]

Welcome, ladies and gentlemen! We have arrived at the digital era. To your left you can see a company that has made it. It exists online. To your right, an institution that hasn’t made the transition. All that remains are the dark outlines of where the building once stood. The same goes for events and really anything. If you don’t exist online, you just don’t exist. Luckily, most event profs have come to realize that they need an event web page in order to create successful events.

Have you created your social media marketing strategy? Have you already launched it and achieved your first results? That's great! But your job is not done yet. You want to keep optimizing your strategy constantly. In order to do that, you have to keep track of your metrics, know which ones to analyze and how to use the information to get even better results.

SOCIAL MEDIA FOR EVENT PROMOTION - PART II: 

I bet after having been served all those tasty benefits of using social media for your event, you got hungry for more.

I want you to think about this: What's the main goal of attending an event? Right, networking. What's the secondary goal? Bingo! Soaking up valuable, helpful content. What does this have to do with social media? Everything!

You wish your day had at least 35 hours? You crave for somebody giving you a hand and helping you with half of your tasks? Venues, revenues, attendees, exhibitors, trade show, conferences and exhibitions are words you can't get off your mind? Yeah, you're definitely an event manager all over.

You want our event to have the greatest possible impact and you certainly wish it goes beyond the venue where it takes place. Luckily, today we can take our events to much larger audience by streaming it live and there are several ways do it.   Each tool brings you different benefits and following. We would like to focus on 3 new ways you’re going to adopt for sure!

When we ask event professionals, feedbacks are very different. Some of them say yes, others say no or not all the time. We cannot use technology just “to get an innovated event”. When we bring this kind of products & services, we have to answer to a specific need. Technology has to be a real added value for your event.

We would like to look back at the Recruitment Forum organized by the Arts & Métiers School of Paris. Each year they invite 150 large companies to meet their students in order to help them find their first job. The event was fully managed with Eventtia!