A B2B networking event is so much more than just one-on-one meetings between different professionals and brands.
A report by Conventions 2020 on the future of meetings, events, exhibitions and conferences looked at the incentives for attending events and found that 76% of respondents cited the quality of networking as the single biggest factor that would encourage them to attend events. The networking factor beat out content, interaction and use of technology to take the number one motivating spot. In addition, the average person carries 2.9 electronic devices including smartphones, laptops, and tablets. Those are powerful tools that meeting planners should use to enhance networking events in order to achieve the greatest ROI for their attendees.
What’s your favorite thing about being an event prof? Maybe that it never gets boring and that it demands a lot of different skills for a lot of different tasks? Do you love the feeling of seeing your hard work paying off? Does learning something new everyday fuel your motivation? Well, you gotta be one hell of an event prof! And you better be, cause if you don’t keep up with new innovations and trends in the event industry, you’ll have fallen behind light years by tomorrow.
One thing that people hate the most, yet can’t avoid, is waiting in lines.
If you are anything like me, you probably don’t read articles about how to plan successful events. Why waste your time, when there are much better ways to become an outstanding event professional?
You enter the venue. You can feel the energy. People are excited. Sessions are running smoothly and people are networking and loving it. Yes. We all dream about it – day and night. But here's a little secret that will make this dream come true: It's called video content. Video content has the power to give your event the makeover it always needed.
In part I of our Event Web Page Series, we have learned why it is so important to have an event web page – no matter the size, the purpose or the audience of your event. Also we already know, which elements to include in our event web page in order to enjoy all of its benefits. If you want to tap the whole potential of your event web page and get as many registrations for your event as possible, keep on reading and you'll turn your event page into an attendee magnet.