In this article we will discuss how companies can learn more about their leads (needs, wants, motivations, burning pains) by planning events and engaging in conversations with their attendees, by analyzing attendance data, setting up a follow-up strategy after the event, etc.
In this blog post we will look at strategies your company can take to attract and convert new sales opportunities at your next trade show.
A new year brings new challenges and opportunities. With the start of 2020 just a few months away, event planners will be faced with a whole new realm of obstacles when planning events.
Planning an international conference abroad is a big task and calls for lots of advanced planning. Conferences aboard are exciting to plan because it presents opportunities to connect with new international business contacts. However, crossing borders involves a whole range of new obstacles that typically wouldn’t occur when planning a conference in your home country.
Speakers sell tickets. Want to sell out your upcoming conference? You’ll need an all-star line-up of presenters on your agenda. Here’s a step by step guide on how to find conference speakers.
The latest research study from PCMA and Steelcase reveals how to design an optimal corporate event. In this blog post, we look at a few of the insights from the report that can help business leaders organize both small and large corporate events.
Have you ever left a conference or trade show feeling like you didn’t get the best bang for your buck? You spent hundreds of dollars traveling across the country to attend an event and left feeling underwhelmed by the experience.
Everyone wants to hear from industry experts. The trick is gaining brand recognition for your expertise. In this blog post, we will discuss how to gain authority in a saturated event market when you are just starting out.
Looking to turn your small-industry trade show into a world-renowned event? In this article, we explore learnings and best practices from some of the world’s largest trade shows on how to organize a successful large-scale event.
In this blog post, we’ll uncover common trade show mistakes you can avoid when preparing for your next event.