Welcome to the Eventtia Ekō

Event marketing is results-driven 📈 and truly efficient, but only when done correctly. 👆

Running events and expecting new prospects or clients to drop into the pipeline is merely wishful thinking. 🤷‍♀

TikTok is the new kid on the block that’s already causing a huge stir in the world of social media. With over 500 million active monthly users worldwide, the most downloaded app on the App Store appears to be here to stay - so how can you utilize this to your advantage?

We’re all familiar with the conversion funnel. Before buying your product or service, a lead will enter the awareness stage, get to know your brand, and extract its initial value from this interaction. Next, if the lead moves down through the funnel, he or she will enter the consideration stage, meaning he or she is very interested in what you have to offer. Finally, when a lead is at the bottom of the funnel, he or she will be very close to making a decision and closing the deal by purchasing your product. How will event marketing help you improve the conversion funnel? Let’s find out.

There’s no shortage of event management technology or platforms that promise full logistical automation. You can easily type in “event management software” in the Google search box and find numerous options. It’s good to know you have different brands to choose from, yet how can you make sure you’ll pick the right planning technology? In this article, we’ll show you how to make this decision and not regret it afterward.

[Guest post written by Shyamal Parikh, the Founder of SmartTask]

Knowing your audience is the main prerequisite for a thriving business. Buyer personas, ideal customers, and target groups are only few of the frameworks a company uses to profile potential prospects. In this article, we’ll discuss the ways in which you can define your attendee personas to achieve better results from your brand events.

Planning events takes plenty of time and effort, and you can’t always evaluate the ROI correctly. So how can you be sure that someone decided to buy your product because of an experience she or he had during your event? If you want to excel and quantify your results, you need to utilize event marketing. In this article, we’ll discuss the ways in which you can align the events you run with your company’s business goals.