Welcome to the Eventtia Ekō

When we scheduled an online meeting with mentalist Daniel Fernandez so that he could show us some tricks, I was determined to make things difficult for him.  I'm a skeptic, and I thought I won't fall for his magic tricks. But oh boy, how wrong was I? 

I’ve been with Eventtia for more than four years, and during all that time, we’ve launched a series of exciting initiatives. Many thanks to the co-founders for putting up with all of my crazy marketing ideas!  But there hasn’t been anything so breathtaking and inspiring than the project we’re cooking up right now in partnership with our friends from Spitche and MeltinLab.

Running an online event comes with a set of challenges. Apart from deciding the structure of your online event and the way you’ll organize the online sessions, you also have to “sell” the idea to your potential speakers.

Online events are great for increasing brand awareness and generating high-quality leads. But can they make you money? Absolutely. In the same way that you can capitalize on your face-to-face events and charge an attendance fee, you can easily capitalize on your online events. Furthermore, these online events can become a recurrent income resource.

If you used to only running in-situ events, transitioning to online events can be challenging. This is especially true when you have a well-defined event marketing strategy that’s focused on attracting high-quality leads and increasing the brand awareness of your company.

How do you plan an online event?

Events are a nothing more than a design problem. After all, designing and planning an event means you need to develop a holistic approach. Everything is interconnected.

Create carousel posts for Instagram. Make yourself a TikTok account and start experimenting with it. Create content on LinkedIn and post daily (including weekends). Is your head spinning yet? There are many social media tips and so many platforms to be active on, create content for, and access on a daily basis.

How bad is the Coronavirus pandemic? We can’t say for sure yet, but we’ve already seen significant damage done to millions of lives as a result of the COVID-19 crisis. Countless brands and companies have had to postpone or cancel their events. People around the world have been forced to abandon their travel plans and forget about attending international conferences or exhibitions.