Eventtia Blog

Victoria

Communication and journalism with master degree on Event Management. Insterest areas: Knowledge and Events.

Recent Posts

How Events Improve Your Conversion Funnel

Sep 25, 2019 1:13:31 AM / by Victoria posted in Event Marketing

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We’re all familiar with the conversion funnel. Before buying your product or service, a lead will enter the awareness stage, get to know your brand, and extract its initial value from this interaction. Next, if the lead moves down through the funnel, he or she will enter the consideration stage, meaning he or she is very interested in what you have to offer. Finally, when a lead is at the bottom of the funnel, he or she will be very close to making a decision and closing the deal by purchasing your product. How will event marketing help you improve the conversion funnel? Let’s find out.

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How to Choose the Right Event Management Technology for Your Company

Sep 17, 2019 4:20:55 AM / by Victoria posted in Event Planning

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Top 7 Ways to Grow Your Email List Before the Next Event

Sep 11, 2019 8:52:23 AM / by Victoria posted in Event Marketing

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[Guest post written by Shyamal Parikh, the Founder of SmartTask]

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How to Profile Your Attendee Personas for Better Results

Sep 10, 2019 8:12:56 AM / by Victoria posted in Event Marketing

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Knowing your audience is the main prerequisite for a thriving business. Buyer personas, ideal customers, and target groups are only few of the frameworks a company uses to profile potential prospects. In this article, we’ll discuss the ways in which you can define your attendee personas to achieve better results from your brand events.

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How to Align Your Event with Your Business Goals

Sep 3, 2019 6:06:47 AM / by Victoria posted in Event Planning

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Planning events takes plenty of time and effort, and you can’t always evaluate the ROI correctly. So how can you be sure that someone decided to buy your product because of an experience she or he had during your event? If you want to excel and quantify your results, you need to utilize event marketing. In this article, we’ll discuss the ways in which you can align the events you run with your company’s business goals.

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Design Better Satisfaction Surveys to Get a Higher Rate of Feedback

Aug 14, 2019 10:19:25 AM / by Victoria posted in Event Planning

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In this article, we’ll talk about the satisfaction surveys you usually launch after the event, reasons why attendees may decide not to complete them, and how to improve your surveys to get better feedback.

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Event ROE: Is it More Important than ROI?

Aug 13, 2019 1:34:50 AM / by Victoria posted in Event Planning

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What is Return on Emotion? Why is it so crucial to understand and evaluate it? Is it more valuable than the ROI of an event? In this article, we’ll find out the answers to these and other questions.

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Focus on Inclusivity and Design an Event that Welcomes Everyone

Jul 24, 2019 1:18:32 AM / by Victoria posted in Event Planning

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We’re all talking about logistics, planning, and attendee experience, yet we tend to forget about one of the most important challenges when running an event. Inclusivity is neither a trend nor a fad. On the contrary, it ensures an equal, nondiscriminatory attitude toward all attendees and celebrates our human diversity. So let’s take the time to talk about inclusivity at events.

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How to Connect the Offer and Demand at Your Trade Shows

Jul 23, 2019 7:33:09 AM / by Victoria posted in Event Planning

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What makes trade shows truly valuable for your attendees? Is it the possibility of visiting multiple stands and enjoying the brand experience different companies offer? Or maybe it’s the knowledge speakers share during panel sessions? Yes and yes, but it’s also about their networking experience.

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We’re Opening a New Office in Mexico

Jul 11, 2019 5:37:46 AM / by Victoria posted in Eventtia News

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Over these years, our sole obsession has been to build and provide the best event technology out there. Our mission was—and still is—to empower people, with or without an event planning background, to design and run impactful events and obtain their expected results.

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