Welcome to the Eventtia Ekō

Running an online event comes with a set of challenges. Apart from deciding the structure of your online event and the way you’ll organize the online sessions, you also have to “sell” the idea to your potential speakers.

Online events are great for increasing brand awareness and generating high-quality leads. But can they make you money? Absolutely. In the same way that you can capitalize on your face-to-face events and charge an attendance fee, you can easily capitalize on your online events. Furthermore, these online events can become a recurrent income resource.

If you used to only running in-situ events, transitioning to online events can be challenging. This is especially true when you have a well-defined event marketing strategy that’s focused on attracting high-quality leads and increasing the brand awareness of your company.

How do you plan an online event?

Events are a nothing more than a design problem. After all, designing and planning an event means you need to develop a holistic approach. Everything is interconnected.

Create carousel posts for Instagram. Make yourself a TikTok account and start experimenting with it. Create content on LinkedIn and post daily (including weekends). Is your head spinning yet? There are many social media tips and so many platforms to be active on, create content for, and access on a daily basis.

How bad is the Coronavirus pandemic? We can’t say for sure yet, but we’ve already seen significant damage done to millions of lives as a result of the COVID-19 crisis. Countless brands and companies have had to postpone or cancel their events. People around the world have been forced to abandon their travel plans and forget about attending international conferences or exhibitions. 

Event marketing is results-driven 📈 and truly efficient, but only when done correctly. 👆

Running events and expecting new prospects or clients to drop into the pipeline is merely wishful thinking. 🤷‍♀