Data-driven Tips for Using Email Marketing to Promote Events

Blog originally posted on Endless Events

By Andrea Robbins

If you’re looking for a powerhouse way to engage your customers, generate leads, and build your brand, then hosting a series of killer events is the way to go.

And, a majority of marketers agree. In fact, 83% of B2B marketers are heavily interested in events, and 80% of marketers believe events and event marketing are critical to their company’s success.

Pareto principle for event organization success

It’s with good reason that 31% of marketers believe event marketing is the most effective marketing channel.

Event marketing forecast

In an increasingly digital world, event marketing gives consumers and brands a unique opportunity to meet in person, create real relationships, form personal connections, and get hands-on experience with new services, products, and brand advocates.

When push comes to shove, it’s no secret that event marketing stands out as the way to form permanent and lasting connections with consumers.

While the value of live events are uncontested, when it comes to spreading the word about live events to attract attendees, your brand has several digital options. You have traditional advertising, paid search, organic search, social media, content marketing, and email marketing to promote events at your disposal.

With a limited marketing budget, how do you know the best way to digitally promote your event to attract the most attendees?

I’m glad you asked.

Most event marketers (40%) believe email marketing to promote events is the most effective digital marketing channel.

Email marketing is consistently rated as the most effective digital marketing strategy, with the highest ROI of 4400%, or $44 for every $1 spent. Email marketing is also 40% more effective than either Twitter or Facebook.

When it comes to promoting your event, allocating a majority of your budget to email marketing just makes sense.

It’s also important to note that email marketing is an art and a science. When you follow data-driven best practices, you can rest assured your email marketing strategy will work wonders to promote the perfect event.

Read the original full article on the Endless Blog.

Checklist for events

Topics: Event Marketing


Written by Victoria

Communication and journalism with master degree on Event Management. Insterest areas: Knowledge and Events.

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