What's the main goal of attending an event? Right, networking. What's the secondary goal? Bingo! Soaking up valuable, helpful content. What does this have to do with social media? Everything!
That's what social media is all about. Networking, creating and sharing educational content is social media's DNA. Your event and social media are perfect for each other. Give them a chance and you will love the outcomes of this relationship.
Putting in place a social media marketing strategy can turn any event into a skyrocketing success. Here's why: