If you are an event planner (and don’t live in the forest cut off from civilization), you’re probably familiar with the constantly growing number of event mobile apps. If not, a quick look on Google Play or the App Store will show you an infinite pool of options. Considering this, whenever you decide to purchase a digital planning tool, the overwhelming variety of alternatives will definitely make your choice difficult. Native apps, hybrid apps, web-based apps … all these options sound amazing, but what’s the best one for you? The quick answer is an intuitive event mobile app.
“What’s that?” you may be asking.
It’s something that works for both you and your attendees. An intuitive event mobile app will give you less headaches and provide a pleasant user experience to your guests.
As the authors of the Think with Google eBook Principles of Mobile App Design: Engage Users and Drive Conversions note, “More than ever, people are engaging with their phones in crucial moments and for shorter periods of time. Their experiences need to be efficient and delightful. Plus, a well-designed app that provides utility has the power to cut through the clutter. It can deliver on people’s many I-want-to-know, I-want-to-go, I-want-to-buy, and I-want-to-do moments.”
However, according to the same study, as many as 25% of app users open an app once and never use it again.
As Design for Founders highlights, an app “that’s difficult to figure out, unintuitive, or inefficient is not going to win many hearts.” In other words, you can’t make your attendees use an event app if the digital interaction is confusing or unpleasant. This way, you risk sabotaging the entire event experience.
So what makes an app well-designed, user-friendly, and truly engaging? Or, better said, how do you recognize an intuitive event mobile app?
Here’s a list of features that will help you identify an intuitive event mobile app that is actually worth your money:
Feature #1. Interactive user interface
Whenever you’re trying to choose an event mobile app, try the demo version and see if you have a painless interaction with it. Are the options easy to understand and access? Are the graphics user-friendly and helpful in terms of quickly managing the tasks? Do you know what you have to do to achieve the desired result? The answers to these questions will help you understand if you are operating with an intuitive event mobile app or not.
Feature #2. Unobtrusive help
An intuitive event mobile app provides learning on the go. Neither you, as event planner, nor your attendees should spend time learning how to use the app. However, as specified in the Design for Founders article, “Users will sometimes need a gentle push into the right direction.” In other words, an intuitive event mobile app will offer help discreetly and quickly, making the interaction as easy as possible.
Feature #3. Integrated back button
An intuitive event mobile app will allow users to get back to the home screen easily, with a one-click option. According to the Think with Google eBook, “Apps should leverage back functionality so that users don’t feel forced to have to start over from the home screen, which, in some cases, results in losing any unsaved data.” This way, attendees won’t feel frustrated because of confusing or inadequate workarounds.
Feature #4. Easy password authentication
People don’t want to spend time setting and resetting their password to access an app. An intuitive event mobile app makes this process simple and painless.
Feature #5. Three-click rule
As Leigh Gallagher argues in the Skift article “How Airbnb Turned Steve Jobs’ Three-Click Rule Into Design Brilliance,” “Chesky and Gebbia were emphatic about certain things regarding the website and the experience: specifically, it had to be frictionless, it had to be easy. The listings had to look beautiful. And, based on the famous three-click rule from Steve Jobs, a design hero of Chesky and Gebbia’s—when Jobs conceived the iPod, he wanted it to never be more than just three clicks away from a song—the founders wanted their users to never be more than three clicks away from a booking.” Considering this, an outstanding intuitive event mobile app must supply everything you and your attendees need within a three-click maximum.
Both you and your attendees need an intuitive event mobile app to make the digital event experience as frictionless as possible. Thus, your responsibility is to understand what a user-friendly and intuitive app means and how to identify one.
The quality features of an app you should focus on are an interactive user interface, inconspicuous help features, an integrated back button, easy password authentication, and quick access to different functions or options.
Last but not least, before choosing a mobile app for your event, be sure to test its demo and evaluate its user-friendliness and intuitiveness. Make the decision carefully, as the app you choose could affect both the quality of your work as an event planner and the experience of your attendees.