Event Marketing Strategy | Eventtia Blog

How to Build an Attractive Event Website in Less than 5 Minutes

Sep 13, 2017 2:58:58 AM / by Victoria

Whether you’re about to plan a business conference, a small workshop, or a medical congress, an attractive event website can help you communicate your value proposition and attract more attendees. However, apart from the all the other crazy amount of logistic tasks you must take care of, building, updating, and maintaining an attractive event website can become a nightmare.

Why?

First, if you want to save some money and do it yourself, you’ll need to learn how to create a simple page. Do you have time to do it? Probably not. The lack of proper knowledge and skills will increase your frustration. Moreover, you’ll run the risk of ending up with a poorly designed and functional webpage.

Second, if you decide to delegate this task to a third party, you may spend too much money on things that aren’t relevant. For example, you may be persuaded to pay for a customized design, when in fact there are tons of free WordPress templates that may work just fine for your requirements.

Third, if you work with a third-party company to build an attractive event website, you’re dependent on them to make any necessary updates. Let me explain that a bit. As you well know, event data changes day to day, even from hour to hour. A speaker may decide not to participate, last-moment changes occur in the event program, payment types may change from early-bird specials to regular rates, etc.

What do you do if you don’t have access to your page and need to rely on someone outside of your team to update the information? Can you imagine yourself going back and forth via emails with that person every time you need to make a small change? How much time would you spare if you could do it yourself with just a few clicks?

Luckily, Eventtia has developed a powerful editor that will help you easily create an attractive event website. Here are just a few things you can do with our website editor:

Create a unique design

Our drag-and-drop editor will help you build fully responsive landing pages. You can easily visualize and decide what relevant information blocks you want to introduce and what their order should be.

Introduce automatically the event data

With Eventtia, you won’t have to reintroduce the event-related information. Whenever you have to create an event on our platform, the general data (such as names, dates, locations, descriptions, etc.) will remain registered. Subsequently, when you have to build the event page, the system will fill in the fields automatically. Apart from that, you’ll have a fully integrated site. All content such as speaker lists, workshops, exhibitors, and points of interest will come directly from Eventtia.

Quickly execute real-time updates

There’s no need to wait days for someone to make updates. Take full control over your event’s page and make real-time changes without depending on third parties.

Communicate your identity

Avoid paying a ton of money for a custom design. With Eventtia, you have the chance to build an attractive event website and communicate your identity. Our website editor allows you to customize the site with your event’s brand colors and images. Moreover, Eventtia offers you the possibility to monitor detailed analytics. You can easily integrate your own Google Analytics tracking ID and measure the success of your site.

Considering this, here’s a quick step-by-step guide on how to build an attractive event website with Eventtia:

Step 1.

Once you have created your event and its entire configuration, you can quickly build your website. Go to the Website Editor in the menu bar.

W1

Step 2.

Choose the blocks you want to use for your website on the left, and drag and drop them to the right.

W2

Step 3.

Arrange the blocks in the order you prefer. To configure each block's details, click on the pencil on the right.

W3

Step 4.

You will find potential configurations for each block:

  • Title
  • Subtitle
  • Footer
  • Background Color (gray or white), etc.

W4

You can look at your website before publishing it by clicking Preview. If you are pleased with how everything looks, you can publish the website. Make sure you publish the website before sharing the link with your guests.

Topics: News

Victoria

Written by Victoria

Communication and journalism with master degree on Event Management. Insterest areas: Knowledge and Events.