Event Marketing Strategy | Eventtia Blog

Generate Coupon Codes and Early Bird Discounts [Eventtia feature]

Jul 21, 2017 2:11:00 AM / by Victoria

Early bird discounts and coupon codes are the surest way to your audience’s heart. You can offer them as an expression of your loyalty to certain types of attendees or as an incentive for those attendees who’ll spread the word about your event. You can also use early bird discounts and coupon codes as an experimentation tool for different pricing strategies.

No matter what your goals are, by providing mouthwatering ticketing options, you’ll be able to:

  • Create an attractive emailing campaign (mentioning the incentive for registering earlier than others)
  • Run successful peer-to-peer campaigns (persuading people to promote your event in exchange for a discount coupon)
  • Encourage people to take action (by registering for the event)
  • Sell tickets quicker than usual and assure cash flow
  • Generate more interest in your event and gain more sponsors

Before generating coupon codes and early bird discounts for your next event, there are a few tips you should take into account:

Tip 1. Create a sense of urgency

You know what they say: “The early bird catches the worm.” Give your early bird discounts and coupon codes a deadline and make sure your attendees are aware of the expiration date.

As a Hubpost article explains, “This sense of urgency will encourage people to buy sooner.” Don’t hesitate to integrate a live countdown timer that will let people know how much time they have left to purchase an early bird ticket.

Tip 2. Offer discount coupons in exchange for promotion

Apart from offering discount coupons to certain types of attendees (such as students, employees of an event sponsor company, the staff members of the venue, etc.), you can also use discounts as a marketing strategy. Ask your potential attendees to invite a friend, write a blog post about your event, or repost your content on their social media in exchange for a discount.

Tip 3. Do the math before offering early bird discounts or coupon codes

Obviously, before running an event, you know what your positive ROI should look like and the approximate revenue you’re expecting. So be careful with the discount percentages.

Considering all this, you’ll need the flexibility to easily generate coupon codes and early bird discounts whenever you can.

Eventtia can help you with that.

Here’s how:

Step 1. Go to Attendees and then click Coupons.

SCR1

Step 2. Click New and create a ticketing option.

SCR2

Step 3. Decide if the coupon is for single or multiple use (meaning if it works for one person only or for an entire group).

SCR3

Step 4. Choose the value (in money or percentage) of the discount.

SCR4 SCR4a

Step 5. Come up with a code that people can use when making their payment.

SCR5

Step 6. Decide and add the discount expiration date.

SCR6

Step 7. Add a description if necessary.

SCR7

Step 8. Click Generate.

SCR8

Step 9. Check the status of the coupons and early bird discounts.

SCR9

SCR9b

And that’s it! You’re ready to start attracting new attendees and generating early cash flow!

Topics: News

Victoria

Written by Victoria

Communication and journalism with master degree on Event Management. Insterest areas: Knowledge and Events.