Event Marketing Strategy | Eventtia Blog

Create Online Event Registration Forms That Will Suit Your Needs

Jul 4, 2017 4:13:19 AM / by Victoria

When it comes to running events without the help of a professional planner, building online event registration forms is one of the most underestimated steps. Many marketing departments, chambers of commerce, SMEs, and startups (among others) will settle for using this mechanism as a way to just track the attendance rate and gather basic data to print badges.

But an online registration form can give you so much more than just a headcount and names, and not thoroughly understanding a form’s true capabilities can lead to mistakes and missed opportunities.

First, you run the risk of fewer people registering for your events. When an online event registration form isn’t user-friendly and people have to spend too much time filling it out, most won’t even bother.

Second, you may overlook a great possibility of customizing these forms to your needs and extracting meaningful data about your attendees that will allow you to design a better event experience.

So instead of ignoring the real potential of online event registration forms, take a quick look at what (and why!) Eventtia can do to help you configure them in a way that will suit your needs and goals:

Tip 1. Build user-friendly online event registration forms only

Your number one goal is to attract as many attendees to your event as possible. Obviously, you’ll run a marketing strategy and set up an attractive event website. This will make people discover and register for your event.

But if the registration form will is too long, confusing, or not user friendly, you’ll decrease your chances of gaining more attendees. Except for those who are truly committed to attending your event, people won’t waste too much time trying to figure out how to register.

With Eventtia, you can conceptualize, design, and build quick-to-fill, friendly, and painless online event registration forms that will help your attendees have a pleasurable experience from the beginning.

Tip 2. Create separate booking forms for multiple attendee categories

Let’s say you’ve decided to create multiple attendee types. In this case, Eventtia lets you easily build online event registration forms for each attendee category you’ve configured. By doing so, you can mark different registration fees and protocols.

Moreover, you’ll have the tools to customize each form accordingly and ask the questions you are most interested in, depending on the attendee type.

For example, if you want to invite a group A (only) to a cocktail dinner, you’d need to find out if they will be able to attend. A separate online event registration form will enable you to ask this question without letting group B (those you aren’t planning to include in the cocktail dinner) to see this detail.

Tip 3. Insert different data field types

The most important thing about building online event registration forms is to know what questions to ask your future attendees. By setting up clear questions, you’ll avoid the generating confusion and you’ll extract the exact information you need. Eventtia allows you to create different data field types such as text field, text area, dropdown list, multiple selection, image, plain text, city, and file.

Tip 4. Mark some data fields as mandatory

Enable the “Required when registering” option when building online event registration forms with Eventtia to make sure your future attendees supply all the data you need to plan a stellar event.

Tip 5. Allow attendees to modify their data

Usually when completing an online form, people can’t go back and change their data once they click submit. By using Eventtia, you’ll enable your attendees to change their information at any time, this way giving them control over the personal information they are sharing.

By configuring your online event registration forms with Eventtia, you’ll have access to a few extra options:

  • Download the Excel list of attendees. Have the always-actualized list of guests readily available. Download it as many times as you need.
  • Validate the type of information. If you ask for a phone number, for example, decide what type of data (letters or numbers) the field will accept.
  • Add comments that nobody will see. You can edit the attendee data internally, this way leaving memos for yourself or team members about information such as, “This attendee hasn’t paid yet.”

So how can you build efficient online event registration forms?

It’s simple:

Step 1. Go to the Attendees module and click Types.

Eventtia Dashboard for event registration forms

Step 2. Click Edit to configure the registration form (if you have just one attendee type, you'll be able to set up one registration form).

F2

Step 3. Configure the existent data fields or add new fields.

F3

Step 4. If you decided to add a new data field, decide which parameters will have.

F4

Step 5. This is how you choose the field type.

F5

Step 6. This is how you can choose data validation.

F6

Step 7. This is how you mark a field as obligatory.

F7

If you have any question or doubts about how to set up an online event registration form, don’t hesitate to contact us at info@eventtia.com.

We’ll be happy to help and guide you.

Topics: News

Victoria

Written by Victoria

Communication and journalism with master degree on Event Management. Insterest areas: Knowledge and Events.