There are about a million reasons to design a video strategy for your event marketing. Let us serve you a little appetizer:
- CMI states that nearly 80% of B2B companies are using some form of video in their content marketing.
- Unbounce joins in by confirming that using video on landing pages can boost conversions up to 80%.
- Convince and Convert adds that emails that include video increase their CTR by up to 50%.
- A report by Cisco estimates that by 2019 video will account for 80% of global internet traffic.
Said enough? As you can see: Video works. Video converts. Video grows. So if you haven't jumped on the bandwagon yet, it's about time to do so.
Here's how you can do it: