How Kaspersky reduced event setup from 5 days to 3 hours

Keeping the World Safe

With operations in almost 200 countries, providing protection for 400 million users, Kaspersky is one of the world’s largest privately-held vendors of cybersecurity solutions and anti-virus software. Forever innovating, their world-leading security keeps large enterprises, SMBs, and consumers one step ahead of potential threats.

From the start, 4 different territories in LATAM struggled to get to grips with their own, internal demand generation tool. Due to security issues, Kaspersky was unable to provide every user with access. Data chaos was resulting in more work hours and a loss of sales, as there was no central database of leads that could be accessed quickly. They needed to find a way to centralize their information and improve the overall management of their data.

A Safe Solution to Drive Sales

Wanting to have more control over their records and reporting, Kaspersky turned to Eventtia. By using Eventtia as their database for events, they found that they could easily integrate all of their information into a centralized platform that could be used by multiple users in multiple locations.

With Eventtia’s reporting and analytics, Kaspersky now has an in-depth insight into their prospects and the sales team has instant access to leads which has translated into more sales. Work hours are being saved across offices in LATAM, with the average time taken to set up an event going from 5 days to 3 hours.

Kaspersky can now create and manage all of their events in-house. Eventtia’s all-in-one solution means that websites can be built internally without having to pay $1500 for websites to be developed by an agency. This has saved a huge proportion of their budget and has given Kaspersky complete control over the management of their events.

Corporate Marketing Manager, Pilar Castro, adds: “There’s real value in having all of our data, centralized in one easy-to-use tool. With Eventtia I no longer have to wait for data to be sent from different territories. Everyone has access to the platform and it’s the same for everyone.”

Eventtia has been such a success with Kaspersky that for 2020 they will be using it for all of their LATAM events.

 

Topics: Case Studies

Thomas Davey

Written by Thomas Davey

Copywriter and marketing specialist who enjoys showing the world what can be done with the power of events and some good technology.

Free event marketing
funnel guide

Discover how you can transform your marketing funnel with this comprehensive guide

event_marketing_op