Trade shows are complex.
When it comes to planning sustainable events, you can identify two types of planners. The first one is planners who’ve decided to “go green” because it’s trendy and it will give them a better marketing positioning. They tend to opt for vegetarian (or vegan) catering, search for venues powered by alternative energy resources, and reduce plastic at their events.
A brokerage event is more than one-on-one meetings between professionals. A truly valuable interaction should involve the careful matchup between the networking profiles of your attendees.
Whether it’s to attract investors to a new community or to provide an interaction platform between buyers and providers, networking at events is the best way to connect people and businesses.
The quality of your B2B dynamics or events isn’t entirely dependent on your planning skills.
It’s not always your fault that people don’t click during your networking events or dynamics.
Wouldn’t it be great to run B2B networking events that always give everyone a gratifying and meaningful experience each and every time?
The core elements of development and growth revolve around meaningful relationships and professional connections. People can’t launch new businesses or startup endeavors without building a strong networking foundation first. Although we are comfortably living in a digital era, face-to-face meetings, brokerage events, and networking dynamics remain a centerpiece of the event industry.
Yesterday’s consumers of YouTube pranks and Instagrammable avocado toasts have become today’s executives, entrepreneurs, and high-qualified professionals.
In one of his incredibly valuable articles, Gary Vaynerchuk recently said, “My biggest problem right now, in general, is that I feel that the far majority of people in business organizations and media companies all across the board are storytelling in 2017 like it’s 2007.”