Let’s face it: Flat event experiences equal unhappy guests. Unhappy guests equal failed events.
There’s no way to keep up with all the changes that happen on a global basis. From new ways of doing business to innovative event technology, industry features and characteristics literally shift overnight.
We feel glorious. We have powerful onsite engagement apps, all-inclusive event management software, and multiple digital solutions to puzzling planning challenges. The only struggle we have revolves around finding the best event technology on the market.
Delivering an immersive brand experience starts with selecting an event venue. The venue will set the stage to the look and feel of the event. But with the venue influencing such a big part of how the event will feel, it’s important to choose the best venue that will deliver on experience.
How do you create your event agenda? Do you tailor the schedule to your speakers’ needs? Do you feel compelled to pack the program with multiple activities so the attendees can take good advantage of every second? Do you take into account the way your guests may feel? How are you deciding the way activities alternate?
Event engagement is more than just the activities you set up at an event to spur on attendees to interact with one another: it stems from the foundation of event design. Everything from how a planner designs the experience of an event’s entrance, the room setup, and even the attendee’s exit all contribute to engagement. Whether you’re planning a first-time event or a recurring one, these 4 design tips will help you take a deeper look into your event’s design and supercharge it for attendee engagement year over year.
Let me ask you to try something for a few seconds. Take a quick look at your planning checklist and mark the points you think will enable you to deliver unique event experiences.
What’s your favorite thing about being an event prof? Maybe that it never gets boring and that it demands a lot of different skills for a lot of different tasks? Do you love the feeling of seeing your hard work paying off? Does learning something new everyday fuel your motivation? Well, you gotta be one hell of an event prof! And you better be, cause if you don’t keep up with new innovations and trends in the event industry, you’ll have fallen behind light years by tomorrow.