How hard can planning an event be?
Tell me: What would you consider a powerful lead generator?
It doesn’t matter if you’re running an event to attract more leads or grow your sales numbers—everything depends on how well you manage to communicate your brand.
The struggle is real: selecting the best event tech for your company is almost the same as deciding what kind of car you want to buy.
Maintaining positive and efficient communication with your attendees (prior to and after the event) is the key to meaningful engagement and relationship-nurturing. From the save-the-dates to unexpected changes in the agenda, mass mailing campaigns are an essential part of your event marketing strategy.
It’s crazy just how many planners aren’t aware of the true value that all-inclusive event management software holds. We tend to think its sole purpose is to help us deal with event logistics, and maybe a few other marketing and data-gathering tricks. Other times, we may purchase all-inclusive event management software to solve a minor logistic problem. By doing so, we miss out on the possibility of engaging with the real value a digital tool like this one can add to our event.
There’s no other business with more false promises and misconceptions per square meter than the AI industry. Just think about the Skynet-type prophecies to exaggeratedly optimistic forecasts. “Artificial Intelligence is Already Impacting the Event Industry” is one of them. Multiple apps and event management software packages are offering “AI chatbots,” “AI matchmaking” (whatever that means), “AI concierge service,” etc. Suddenly, using AI for event planning has become the thing to do, and nobody has even bothered to question it.
Does this thought sound familiar? “I don’t need event management software. Why spend money on that if I can do almost everything manually?” Indeed, why bother automatizing everything, avoiding repetitive tasks, gaining autonomy, or saving time and money? After all, you’re used to weak event promotion campaigns, constant logistic problems, and struggles to stay within your budget.