If your company is home to different brands and hosts events for each one of them, then you will have realized how hard it is to create events. Different brands mean different styles, different attendees, and different needs. Quickly you start to see just how complicated it can be to host these events, let alone have the time to provide a valuable event experience that is second to none.
.jpg?height=100&name=(1).jpg)
It should come as no shock that brands such as Salesforce, Apple, and Tesla are investing big in events 💲💲. Every year we see these events, with their own dedicated followers, capture the headlines with product launches, speakers, and exclusive brand elements.
Event marketing is results-driven 📈 and truly efficient, but only when done correctly. 👆
Running events and expecting new prospects or clients to drop into the pipeline is merely wishful thinking. 🤷♀
Customers don’t buy from people that they don’t trust and there’s plenty of evidence to prove it. A recent report from LinkedIn found that trust is the #1 factor in closing deals - above ROI and price. Whilst in another study by Accenture, 43% of subscribers left their current provider company when they lost trust in the brand.
Your online presence is more important than ever when it comes to hosting an event. Your website sets the tone for your event and acts as a one-stop destination for your attendees to receive information and purchase tickets. It’s prime real estate for event organizers to get the website design right from the get-go. A great event website educates, entertains, and entices people to attend your event. You want website visitors to be intrigued after the first click, so it’s essential to make a great first impression.
We’re all familiar with the conversion funnel. Before buying your product or service, a lead will enter the awareness stage, get to know your brand, and extract its initial value from this interaction. Next, if the lead moves down through the funnel, he or she will enter the consideration stage, meaning he or she is very interested in what you have to offer. Finally, when a lead is at the bottom of the funnel, he or she will be very close to making a decision and closing the deal by purchasing your product. How will event marketing help you improve the conversion funnel? Let’s find out.
.svg){kind=icon}
.svg){kind=icon}
.svg){kind=icon}
.svg){kind=icon}