Eventtia Blog

How to Build Your Buyers’ Trust with Event Marketing

Jan 9, 2020 9:30:00 AM / by Thomas Davey posted in Event Marketing, Event Management

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Customers don’t buy from people that they don’t trust and there’s plenty of evidence to prove it. A recent report from LinkedIn found that trust is the #1 factor in closing deals - above ROI and price. Whilst in another study by Accenture, 43% of subscribers left their current provider company when they lost trust in the brand.

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8 considerations for your events website

Dec 12, 2019 10:52:51 AM / by Jewel Hazelton posted in Event Marketing, Guest Experience

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Your online presence is more important than ever when it comes to hosting an event. Your website sets the tone for your event and acts as a one-stop destination for your attendees to receive information and purchase tickets. It’s prime real estate for event organizers to get the website design right from the get-go. A great event website educates, entertains, and entices people to attend your event. You want website visitors to be intrigued after the first click, so it’s essential to make a great first impression.

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Allocate a Winning Event Budget in 5 Steps

Dec 4, 2019 3:10:16 PM / by Thomas Davey posted in Event Marketing, Budgeting, Event Management

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Your budget is the biggest indicator as to where your event is heading and ultimately how successful your event is going to be. This is why effectively allocating your budget can make or break any event. Now the big question is, how do you go about achieving this?

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Experiential marketing: 4 examples of brands that got it right

Nov 29, 2019 2:53:16 PM / by Jewel Hazelton posted in Event Marketing, Guest Experience

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Experiential marketing is a hot trend that brands are using to build loyalty. Everyone wants to wow the digital loving consumer with an unforgettable live brand experience. In this article, we examine brands that have effectively used experiential marketing to generate buzz and increase ROI.

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How Events Improve Your Conversion Funnel

Sep 25, 2019 1:13:31 AM / by Victoria posted in Event Marketing

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We’re all familiar with the conversion funnel. Before buying your product or service, a lead will enter the awareness stage, get to know your brand, and extract its initial value from this interaction. Next, if the lead moves down through the funnel, he or she will enter the consideration stage, meaning he or she is very interested in what you have to offer. Finally, when a lead is at the bottom of the funnel, he or she will be very close to making a decision and closing the deal by purchasing your product. How will event marketing help you improve the conversion funnel? Let’s find out.

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Top 7 Ways to Grow Your Email List Before the Next Event

Sep 11, 2019 8:52:23 AM / by Victoria posted in Event Marketing

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[Guest post written by Shyamal Parikh, the Founder of SmartTask]

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How to Profile Your Attendee Personas for Better Results

Sep 10, 2019 8:12:56 AM / by Victoria posted in Event Marketing

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Knowing your audience is the main prerequisite for a thriving business. Buyer personas, ideal customers, and target groups are only few of the frameworks a company uses to profile potential prospects. In this article, we’ll discuss the ways in which you can define your attendee personas to achieve better results from your brand events.

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This is How You Can Use Audio Branding for Your B2B Event

May 14, 2019 9:01:49 AM / by Victoria posted in Event Marketing

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Audio branding can be essential in differentiating your event brand from the rest. So don’t miss this opportunity and start applying it today. This article will show you how.

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Making the Business Case for Corporate Events

Apr 19, 2019 3:05:38 AM / by Jewel Hazelton posted in Event Marketing

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How to Integrate Influencer Marketing into Your Event Strategy

Apr 12, 2019 1:28:20 AM / by Jewel Hazelton posted in Event Marketing

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