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Hybrid events are here to stay—especially with the current state of the world.
For those of us taking our events online, one of the biggest challenges that we’re faced with is delivering a powerful attendee experience all from our very own homes.
Even a minor lapse in logistics can ruin a virtual event. From the moment that your event is live you’re in the firing line, and any detail (however small) can be quickly noticed, scrutinized, and shared across social media.
Virtual events are going to be playing an increasingly important role in our marketing strategies. Yet, for the majority of companies, this will be their first time running them, and with that comes a degree of stepping into the unknown.
Running an online event comes with a set of challenges. Apart from deciding the structure of your online event and the way you’ll organize the online sessions, you also have to “sell” the idea to your potential speakers.
Online events are great for increasing brand awareness and generating high-quality leads. But can they make you money? Absolutely. In the same way that you can capitalize on your face-to-face events and charge an attendance fee, you can easily capitalize on your online events. Furthermore, these online events can become a recurrent income resource.
If you used to only running in-situ events, transitioning to online events can be challenging. This is especially true when you have a well-defined event marketing strategy that’s focused on attracting high-quality leads and increasing the brand awareness of your company.
How do you plan an online event?
How bad is the Coronavirus pandemic? We can’t say for sure yet, but we’ve already seen significant damage done to millions of lives as a result of the COVID-19 crisis. Countless brands and companies have had to postpone or cancel their events. People around the world have been forced to abandon their travel plans and forget about attending international conferences or exhibitions.
Discover how you can transform your marketing funnel with this comprehensive guide