Great event experiences start long before the conference or trade show begins. It starts the moment tickets go on sale. The most critical moment is the first interaction attendees have with your brand. Offering special VIP ticket prices entices attendees to opt into a unique form of treatment. You’ll be surprised to find out that people will pay an upcharge on ticket prices for an exclusive experience.
Whether you are planning an award ceremony to thank your employees for their hard work or you are looking to recognize professionals in your industry for their success, these festivities are a great opportunity to gather everyone together to say thanks. In this article we will highlight how to plan a show-stopping awards ceremony.
How to use traditional storytelling tactics to tell your brands story at an upcoming event.
In this article we will discuss how companies can learn more about their leads (needs, wants, motivations, burning pains) by planning events and engaging in conversations with their attendees, by analyzing attendance data, setting up a follow-up strategy after the event, etc.
In this blog post we will look at strategies your company can take to attract and convert new sales opportunities at your next trade show.
Planning events takes plenty of time and effort, and you can’t always evaluate the ROI correctly. So how can you be sure that someone decided to buy your product because of an experience she or he had during your event? If you want to excel and quantify your results, you need to utilize event marketing. In this article, we’ll discuss the ways in which you can align the events you run with your company’s business goals.
A new year brings new challenges and opportunities. With the start of 2020 just a few months away, event planners will be faced with a whole new realm of obstacles when planning events.
Planning an international conference abroad is a big task and calls for lots of advanced planning. Conferences aboard are exciting to plan because it presents opportunities to connect with new international business contacts. However, crossing borders involves a whole range of new obstacles that typically wouldn’t occur when planning a conference in your home country.
Speakers sell tickets. Want to sell out your upcoming conference? You’ll need an all-star line-up of presenters on your agenda. Here’s a step by step guide on how to find conference speakers.