Like it or not, aesthetics rule the internet. The event industry is not an exception.
In one of his incredibly valuable articles, Gary Vaynerchuk recently said, “My biggest problem right now, in general, is that I feel that the far majority of people in business organizations and media companies all across the board are storytelling in 2017 like it’s 2007.”
Event technology is rapidly growing its capacity in an increasingly competitive landscape, providing new solutions for both planners and marketing professionals. It took only a few years to digitize the event logistics and communication. We moved from manually executed processes and analog interactions to digital tools that instantly solve a wide range of planning challenges. Along with this, a drastic change occurred in the way professionals can design and automatize the attendee journey.
There’s no universal formula on how to measure event ROI.
Whether you’re about to plan a business conference, a small workshop, or a medical congress, an attractive event website can help you communicate your value proposition and attract more attendees. However, apart from the all the other crazy amount of logistic tasks you must take care of, building, updating, and maintaining an attractive event website can become a nightmare.
How much time do you usually spend on creating and promoting your post-event content? No doubt you’re probably investing a great amount of effort and money on marketing your event before it happens. You most likely have a content marketing strategy in place to attract more attendees or raise awareness. However, when your conference, workshop, or congress is over, do you usually have a plan for your post-event content apart from uploading speaker presentations on Slideshare?
Have you ever ran an event without planning experience thinking how easy and quick it would be, only to realize a bit later that you couldn’t have been more wrong? Whether you work in the marketing or communication department or you run a business, there may come a time when you’ll have to plan your first event.
Have you ever used Word to create and print custom event badges? If not, consider yourself lucky. If you have, we understand your pain: a seemingly easy task can transform into a nightmare in matter of seconds. Setting up the labels, for example, may take hours, no matter how much Word experience you have, and the badge printing itself often ends up with many failed attempts or headaches.
Efficiently managing an event guest list is crucial for carrying out tasks such as facilitating the check-in process, targeting pre- and post-event communication, having better control over the access to different event activities, etc. By having clear segmentation criteria, you can take good advantage of your event guest list and use it for different purposes. Here’s a quick list of some additional benefits your guest list can provide:
Early bird discounts and coupon codes are the surest way to your audience’s heart. You can offer them as an expression of your loyalty to certain types of attendees or as an incentive for those attendees who’ll spread the word about your event. You can also use early bird discounts and coupon codes as an experimentation tool for different pricing strategies.