The age-old question of how to engage an audience is certainly nothing new, but with the arrival of virtual events, it’s fair to say that the topic of audience engagement has taken on an entirely new meaning.
The online world is full of distractions. Whether that’s replying to emails, scrolling through Facebook, or watching videos on YouTube, all of these distractions are just one click away.
Every event needs to be educational, meaningful, and above all engaging. But the challenge of delivering this to your attendees has never been greater. Especially when you consider that attention spans are decreasing, competition is intensifying, and attendees are expecting more.
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TikTok is the new kid on the block that’s already causing a huge stir in the world of social media. With over 500 million active monthly users worldwide, the most downloaded app on the App Store appears to be here to stay - so how can you utilize this to your advantage?
Experiential marketing is a hot trend that brands are using to build loyalty. Everyone wants to wow the digital loving consumer with an unforgettable live brand experience. In this article, we examine brands that have effectively used experiential marketing to generate buzz and increase ROI.
Great event experiences start long before the conference or trade show begins. It starts the moment tickets go on sale. The most critical moment is the first interaction attendees have with your brand. Offering special VIP ticket prices entices attendees to opt into a unique form of treatment. You’ll be surprised to find out that people will pay an upcharge on ticket prices for an exclusive experience.
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