Experiential marketing is a hot trend that brands are using to build loyalty. Everyone wants to wow the digital loving consumer with an unforgettable live brand experience. In this article, we examine brands that have effectively used experiential marketing to generate buzz and increase ROI.
Great event experiences start long before the conference or trade show begins. It starts the moment tickets go on sale. The most critical moment is the first interaction attendees have with your brand. Offering special VIP ticket prices entices attendees to opt into a unique form of treatment. You’ll be surprised to find out that people will pay an upcharge on ticket prices for an exclusive experience.