A B2B networking event is so much more than just one-on-one meetings between different professionals and brands.
When running events, networking comes as a by-default element of the attendee experience.
- “How to Overcome Your Fear of Networking Events,”
- “5 Hacks for Overcoming Social Anxiety and Networking Like a Pro,”
- “What To Say At Networking Events To Eliminate Awkward Moments”
… These are just a few of the 16,800,000 results you’ll see when you Google “fear of networking.”
Trade shows are complex.
When it comes to planning sustainable events, you can identify two types of planners. The first one is planners who’ve decided to “go green” because it’s trendy and it will give them a better marketing positioning. They tend to opt for vegetarian (or vegan) catering, search for venues powered by alternative energy resources, and reduce plastic at their events.