Great event experiences start long before the conference or trade show begins. It starts the moment tickets go on sale. The most critical moment is the first interaction attendees have with your brand. Offering special VIP ticket prices entices attendees to opt into a unique form of treatment. You’ll be surprised to find out that people will pay an upcharge on ticket prices for an exclusive experience.
We’ve helped professionals from 37 countries design and run successful events, and now we want to help you! That’s why we are launching the Eventtia Academy, a new range of courses that will teach you how to create and deliver events that pack a punch.
Your event may be over but you still have work to do. In this article, we highlight 5 things you must do now that your event is over.
The recent surge of data available at our fingertips has brought new opportunities for businesses and event marketers.
Whether you are planning an award ceremony to thank your employees for their hard work or you are looking to recognize professionals in your industry for their success, these festivities are a great opportunity to gather everyone together to say thanks. In this article we will highlight how to plan a show-stopping awards ceremony.
We’re all familiar with the conversion funnel. Before buying your product or service, a lead will enter the awareness stage, get to know your brand, and extract its initial value from this interaction. Next, if the lead moves down through the funnel, he or she will enter the consideration stage, meaning he or she is very interested in what you have to offer. Finally, when a lead is at the bottom of the funnel, he or she will be very close to making a decision and closing the deal by purchasing your product. How will event marketing help you improve the conversion funnel? Let’s find out.
How to use traditional storytelling tactics to tell your brands story at an upcoming event.
In this article we will discuss how companies can learn more about their leads (needs, wants, motivations, burning pains) by planning events and engaging in conversations with their attendees, by analyzing attendance data, setting up a follow-up strategy after the event, etc.
[Guest post written by Shyamal Parikh, the Founder of SmartTask]