Event Marketing

5 Trends Transforming the E-commerce Experience

Arturo Alvarez
October 13, 2022
e-Commerce Experience

Did you know that 78% of businesses use live commerce to build deeper connections with their customer base?

It seems like every day, there’s a new way to shop online. With all of the changes, it can be hard to keep up with what’s popular and how to make your eCommerce experience the best it can be.

Ecommerce shopping online should be easy, convenient, and fun. But with so many changes happening all the time, it can be hard to know which trends are worth following.

This is why we’ve researched for you! Keep reading because in this article we’ll discuss 5 trends that are increasing the fun and entertainment in the eCommerce experience for brands and consumers. These eCommerce trends include live shopping, mobile commerce, social commerce, chatbots, and voice commerce.

1. Social Commerce

Social media platforms like Facebook and Instagram have become integral parts of many people’s lives. As such, it’s no surprise that they’re also changing the way we shop. Nowadays, you can easily find products you’re interested in through social media platforms and even make purchases directly on these sites. This makes the whole process much more convenient and fun.

For example, let’s say you’re looking for a new pair of shoes. You can simply browse through your feed on Facebook or Instagram and come across a post from your favorite store promoting a new style of shoes. You can then click on the link to be taken directly to the product page.

From there, you can read more about the shoes, check out photos and videos of them in action, and finally make a purchase. This whole process can be done without ever having to leave the comfort of your couch. As you can see, social media is changing the way we shop and making it much more convenient and enjoyable.

Benefits of Social Media Integration

Now that social media platforms are being integrated into the eCommerce experience, shoppers can enjoy several benefits, such as:

  • A More Personalized Shopping Experience

Social media platforms allow you to connect with friends and family, which makes it easy to get recommendations on products you might like. This way, you can be sure that you’re getting products that you’ll love, rather than blindly trusting reviews online.

  • A Wider Range of Products

With social media integration, you’re no longer limited to the products that are available on a particular website. You can find items through your social networks and even make purchases directly on these sites. This gives you a much wider range of choices and makes it easier to find the perfect product for you.

  • A More Interactive Experience

Social media platforms are all about interaction. This means that you can easily ask questions and get advice from friends and family members who have purchased the same product. This way, you can be sure that you’re making the best decision possible.

2. Live Shopping

Live shopping is a new trend that is becoming increasingly popular. This type of shopping allows you to shop along with a live video, typically with a host or an influencer. This allows you to see the product in action and get a feel for how it works before making a purchase.

This type of shopping is especially beneficial for products that are difficult to purchase online, such as clothing and makeup. With live shopping, you can see how the product looks on a real person and get a better idea of whether it’s the right fit for you.

Live shopping is also a great way to get expert advice on products. The host or influencer can answer any questions you have and give you their honest opinion on the product. This way, you can be sure that you’re making a well-informed decision before you buy.

Fashion Live Shopping by Adolfo Dominguez, with Shoply

Benefits of Live Shopping

Now that you know a little bit about live shopping, let’s take a look at some of the benefits it offers. They include:

  • A More Immersive Experience

Live shopping allows you to immerse yourself in the product and get a feel for how it works. This is much different than simply reading reviews or watching videos about a product. With live shopping, you can get a first-hand look at how the product works and see if it’s right for you.

  • A More Personalized Experience

Live shopping also offers a more personalized experience. This is because you can interact with the host or influencer and get their expert opinion on the product. This way, you can be sure that you’re making the best decision possible.

  • A More Engaging Experience

Live shopping is much more engaging than traditional shopping. This is because you’re not just passively watching a video or reading a review. You’re actively involved in the experience and can ask questions and get advice in real time. This makes for a much more enjoyable and beneficial experience.

3. Mobile Commerce

Mobile commerce is becoming increasingly popular as shoppers turn to their mobile devices to make purchases. Mobile commerce, or mCommerce, refers to any type of eCommerce that takes place on a mobile device, such as a smartphone or tablet. This can be done through apps or mobile-optimized websites.

mCommerce is growing in popularity for several reasons. First, mobile devices are becoming more and more prevalent. Second, mobile devices are often more convenient than desktop computers, making it easier for shoppers to make impulse purchases.

Third, mobile devices provide shoppers with a wealth of information at their fingertips, making it easier to compare prices and find the best deals. Fourth, many retailers are now offering exclusive mobile deals and discounts, which incentive shoppers to make purchases through their phones. For all these reasons, mCommerce is expected to continue to grow in popularity in the years to come.

Benefits of Mobile Commerce

There are many benefits of using mobile commerce. They include:

  • A More Convenient Shopping Experience

Mobile commerce allows you to shop on the go, which is much more convenient than traditional shopping methods. You can make purchases while you’re in line at the grocery store or waiting for your train.

  • A Wider Range of Products

Since mobile commerce allows you to shop on the go, you’re no longer limited to the products that are available in your local store. You can find items from all over the world and have them shipped to your doorstep.

  • A More Personalized Shopping Experience

Mobile commerce gives you a more personalized shopping experience. You can easily customize your search results and get recommendations based on your preferences. This way, you can be sure that you’re finding the perfect product for you.

4. Chatbots

Chatbots are computer programs that simulate human conversation. They’re becoming increasingly popular in the eCommerce world as they can provide a more personal shopping experience. You can use chatbots to ask questions about products, get recommendations, and even make purchases.

Chatbots are becoming increasingly sophisticated and can even engage in small talk. However, they’re not perfect and can sometimes misinterpret questions or give inaccurate answers. Nonetheless, chatbots are a convenient way to shop online and are likely to become even more common in the future.

Benefits of Chatbots

There are many benefits of using chatbots when shopping online, such as:

  • A More Personal Experience

Chatbots can provide a more personal shopping experience. This is because they can simulate human conversation. This way, you can feel like you’re talking to a real person and not a computer program.

  • More Convenient

Chatbots are also more convenient than traditional eCommerce customer service methods. This is because you can use them anytime, anywhere. You don’t need to wait on hold or be available during business hours.

  • 24/7 Availability

One of the best things about chatbots is that they’re available 24/7. This means that you can get help whenever you need it, even if it’s in the middle of the night.

5. Voice Commerce

Voice commerce is a type of eCommerce that allows shoppers to make purchases using voice commands. This can be done with devices such as Amazon Echo and Google Home.

Voice commerce is becoming increasingly popular as it’s more convenient than traditional methods of shopping. For example, you can purchase while you’re doing other things, such as cooking or cleaning. You don’t need to stop what you’re doing and go to a computer or phone to shop.

Benefits of Voice Commerce

There are many benefits of using voice commerce when shopping online, such as:

  • More Convenient

As mentioned above, one of the biggest benefits of voice commerce is that it’s more convenient than traditional methods of shopping. This is because you can purchase while you’re doing other things.

  • Hands-Free

Voice commerce is also great for those who want to shop hands-free. This is especially useful for people with disabilities or who are busy with other tasks.

  • Faster Checkout

Another benefit of voice commerce is that it can lead to a faster checkout. This is because you don’t need to enter your credit card information or address. Instead, your information is already stored on your device.

Adopting these trends

In 5 years from now, Live shopping, mobile commerce, social commerce, chatbots, and voice commerce will become the norm. Implementing them into your Ecommerce as soon as possible can have a huge impact on your sales and marketing activity.

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Arturo Alvarez
Arturo Alvarez

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