How To Make Marketing Automation Work For Your Virtual Event

3 animated people holding cellphones

Online resources like ebooks, videos, and articles have been popular for a while; however, they don’t replace human interaction. Virtual events erupted in 2020 as they filled the void for in-person events, and they seem to be here to stay. Recently, the Missouri Chamber of Commerce and Industry hosted a virtual event that reached around […]

8 Phases of Social Media Engagement for Events

When you’re planning a virtual event, there’s a lot to keep track of. From booking speakers to checking sound and camera systems are working, it’s easy to get caught up in the details.

How To Use Virtual Events To Build and Nurture Brand Advocacy

Pre-recorded entertainment is everywhere, from what’s on television to the endless videos you may scroll through while browsing social media, but it does not replace active interactions. All major social media companies have integrated live streams into their platform, and this shows the desire for live and interactive events.

How to Promote Your Event When You Don’t Have a Large Audience

Promoting your event can be a daunting task. You need to target the right audience, drive registrations, increase your reach, and ultimately turn your event into a successful one. But how do you do this if it’s your first event, you don’t have a large audience, or your brand isn’t established yet? 

12 Virtual Event Ideas You Can Try Today

Let’s face it, throughout the COVID-19 pandemic we have been forced to host and/or attend so many virtual events, but how many of those have been interesting and valuable? 

How to Write a Press Release for Your Event

In event marketing, a formal press release can be a very important asset. A well-written press release can ensure the media is aware of your event’s existence. The media in turn will pass the news to the public and preferably, your target attendees.