Event Management & Data

Eventtia launches lead retrieval app at Expo Inmobiliaria

Esteban Ochoa
February 26, 2015

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Eventtia launched its new lead capture mobile app during the real state fair « Expo Inmobiliaria » in Medellín, Colombia in February.

Generating qualified leads is the main objective of an exhibiting company when participating to a trade show, but with hundreds and even thousands of visitors at each stand it is difficult for marketers to capture, prioritise and qualify efficiently all the contacts that come to their stand.  It is crucial for marketers not only to simply capture relevant data on the fly, they need to know who is interested in what and if the lead represents a real opportunity.
With Eventtia’s qualified leads application, exhibitors can capture lead’s information by flashing the QR code in their badges, then they assess the lead’s priority and add comments.  They can enter the products they’re offering at the stand and select the ones the lead is interested in.
At Expo Inmobiliaria over 100 exhibiting companies were presenting real state properties to over 10000 potential investors visiting the fair.  The app was used by 90% of the exhibiting companies and over 3000 leads were captured.   Following up on leads in the days next to the show is the key to convert clients.   With Eventtia’s qualified leads app exhibitors have an action plan ready to launch as soon as the show closes.
The qualified leads application is an new awesome asset in Eventtia’s suite for event’s professionals.

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Esteban Ochoa
CTO – Chief technology officer of Eventtia

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