Generating qualified leads is the main objective of an exhibiting company when participating to a trade show, but with hundreds and even thousands of visitors at each stand it is difficult for marketers to capture, prioritise and qualify efficiently all the contacts that come to their stand. It is crucial for marketers not only to simply capture relevant data on the fly, they need to know who is interested in what and if the lead represents a real opportunity.
At Expo Inmobiliaria
over 100 exhibiting companies were presenting real state properties to over 10000 potential investors visiting the fair. The app was used by 90% of the exhibiting companies and over 3000 leads were captured. Following up on leads in the days next to the show is the key to convert clients. With Eventtia’s qualified leads app exhibitors
have an action plan ready to launch as soon as the show closes.