Event Management & Data

Write a Great Event Description with These 6 Tips

Victoria Rudi
October 4, 2018

Table of Contents

A proper description is crucial to receiving a good turnout for your event. People aren’t just going to show up; you need to give them some good reasons. You need to explain what makes your event valuable, as well as giving them all the information they’ll need in order to have the best experience possible. Here are six tips for writing a great event description.

What are you offering?

People are going to be spending their precious time and hard-earned money at your event. What exactly are you offering them in return? Why should they attend your event? You might be offering a class in a foreign language, but remember your attendees aren’t just there to learn Tagalog. Yes, that sounds strange on the surface. “People have motivations beyond the immediate skill they are learning or experience they are seeking. Your guests may be learning a new language as part of their future travel plans, or to be able to communicate better with a friend or family member,” explains Tammy Ellison, writer at PaperFellows.

Get to know your attendees

If you want more people to attend your events, get to know your audience. Send out a survey to people after the event, and then see if you can spot any common themes in the responses you’re given. You want to learn as much as you can about your audience so that you are able to strike the right tone in your event description. You’ll also be able to highlight things you know were received positively by past attendees.

See what has worked for others

The internet has made it very easy for event planners to do some quick research and see what has been used to promote other events. Look around and keep your eyes open for things such as opening lines, tone, how descriptions are structured, and use of media including images, video, and socials. Think about what the planner is trying to communicate, and how they use their description to do that. Remember that the idea is to take inspiration, not to copy.

Give them the information they need

One common mistake event planners make is filling their description with empty, superfluous words that lack real substance. Your goal is to give the reader the information they need, not to try and convince them by using a ton of adjectives. Your event’s activities and speakers should be what convinces people they want to attend, not by telling them how “exciting,” “awesome,” or “interesting” the day will be. Tell them who the speaker will be and inform them on the speaker’s qualifications and expertise. Explain what makes the speaker a relevant and interesting person to learn from.

Improve your writing by accessing some online tools

Writing a great event description doesn’t just happen, it requires some real skill. Make sure your writing is as good as it can be by using these writing tools:

#1. ViaWritingand WritingPopulist

It’s common for people to struggle with grammar, but that’s no excuse for leaving errors in your work. Use these grammar resources to ensure everything is correct.

#2. Academized and UKWritings

These online proofreading tools, recommended by BestBritishEssays, are a great way to make sure your description doesn’t contain any errors.

#3. StateofWriting and MyWritingWay

Check out these writing blogs for new ideas on how to improve your writing. You can find good information on just about any topic related to writing.

#4. EssayRoo and BoomEssays

Use these editing tools to go over your work so you can be sure you haven’t missed a mistake. They have been suggested in Essayroo review and are a great editing resource.

#5. StudyDemic and LetsGoandLearn

Follow along with these writing guides to make sure you’re not missing a single step in the writing process.

Include an FAQ section

Even if you write a thorough event description, people will have questions. Include an FAQ section to address this reality. If people have questions that they cannot easily find answers for a lot of times they will just decide not to attend. An FAQ section can prevent this, as well as saving your customer service team a ton of time and resources. Keep track of common questions you receive from attendees and use them as the basis of this section. Clearly lay out your refund policy somewhere that is easily findable, because people will want to know.


Writing an event description can be difficult. In a few sentences you need to convey just what makes your event special, and why people should spend their time and money on in. But if you follow thesesix tips, you’ll be well on your way to writing a great event description.


Grace Carter is a web writer and manager at Assignment writing service andOXEssays. She helps content marketing team with development of new strategies and curates interns. Also, Grace is a tutor at Bigassignments.com, academic portal.

Talk with one of our event planning experts to learn how Eventtia can simplify your events.

Victoria Rudi
Marketing director
With a Master’s degree in Event Management and a keen follower of SaaS technologies, Victoria is an event content master, producing insightful and valuable for Eventtia’s blog and beyond

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