2018 Event Trends That Will Change the Meeting Industry (part 2)

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There’s no way to keep up with all the changes that happen on a global basis. From new ways of doing business to innovative event technology, industry features and characteristics literally shift overnight. However, thanks to the dedicated work of different experts from the meetings industry, we were able to extract a few glimpses on […]

2018 Event Trends That Will Change the Meeting Industry (part 1)

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If you’ve been reading the news or following social media lately, then you already know the buzzword that’s been causing people to throw themselves into passionate debates these days: Bitcoin. From $6,550 to $15,000 in less than one month, Bitcoin marks a new chapter in the world economic system. The insane growth speed Bitcoin (and […]

A Quick Guide to Event Intelligence and How to Benefit From It

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We feel glorious. We have powerful onsite engagement apps, all-inclusive event management software, and multiple digital solutions to puzzling planning challenges. The only struggle we have revolves around finding the best event technology on the market. Obviously, you want to choose one that includes online registration, ticketing, email marketing, and other fancy-sounding wizardry that promises […]

How to Plan Your Exhibition Marketing Strategy [Guest Post]

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The key to any successful exhibition marketing strategy is preparation. After all, there are so many details to address, from the design of your stand, to the exhibition services you require and the products or services you are actually going to showcase. For this reason, advance planning is of critical importance. Here, we take a […]

How to Automatize the Attendee Journey from Beginning to End

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Event technology is rapidly growing its capacity in an increasingly competitive landscape, providing new solutions for both planners and marketing professionals. It took only a few years to digitize the event logistics and communication. We moved from manually executed processes and analog interactions to digital tools that instantly solve a wide range of planning challenges. […]

From Zero to One: How to Plan Your First Smart Event

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If you want to plan and run a smart event, you must understand how to correctly integrate event technology into the experience of your attendees. Sounds easy, doesn’t it? After all, that’s what you’re already doing, isn’t it? Not so fast … Have you ever seen the movie Her? It’s a skillful construction of romantic […]

How to Measure Event ROI and Map the Value You Create

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There’s no universal formula on how to measure event ROI. The vast majority of articles you’ll find online focus mainly on assessing social media engagement, satisfaction surveys, or app data insights. Although those are all important factors to consider, let’s be honest: you won’t invest a significant amount of money or massive effort into planning […]

Eventtia Recognized as One of the Best Event Management Software Products

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We are proud to inform you that Eventtia ranked in top 10 as one of the best event management software. Compiled by GetApp, the newly released Event Management Category Leaders Q4 2017 list compared data from 25 event-planning solutions.  As GetApp indicates, “this quarterly ranking showcases the top 25 Event Management apps based in the cloud. Each app is […]

How to Influence Attendee Behavior and Strengthen Your Brand

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More and more business leaders and marketing professionals understand the real impact of planning events, and leverage this strategy as a primary driver for brand growth and awareness. According to a survey presented by Meetings Mean Business, “Executives believe in-person meetings are important to their businesses, beneficial to operations and critical to career development.” The […]

What is Content Marketing for Events, and How Does it Really Work?

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Create an event webpage, start a blog, publish a few posts, share them on your social media, and … done! There. You just promoted your event and reached a bigger number of potential attendees. Now that you’ve applied these “tricks,” all you have to do is sit back and wait for the magic to happen. […]

How to Launch Powerful Mass Mailing Campaigns in the Blink of an Eye

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Maintaining positive and efficient communication with your attendees (prior to and after the event) is the key to meaningful engagement and relationship-nurturing. From the save-the-dates to unexpected changes in the agenda, mass mailing campaigns are an essential part of your event marketing strategy. To optimize the interaction, it’s important to grab your audience’s attention and […]

How to Thrill Your Attendees and Transform Them into Die-Hard Fans

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Let’s start without any mercy, the way Bruce Willis would jump into action in his Die Hard movies. Take a few seconds and try to answer the following questions: What’s it like to gain 100,000 followers on Instagram, but only have 2 of those followers care about your content or products? How do you feel […]

How to Evaluate the Emotional ROI of your Brand Event

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How do you know if your brand event was a success? Is it the number of attendees you had? The number of new deals you closed? Or maybe it’s the percentage of high-quality leads you were able to attract? No doubt, the return of investment (ROI) is a surefire way of knowing what goals you […]

Quick Tips on How to Set up an Attractive Email Campaign for Your Next Event [Infographic]

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As event professionals, to attract more attendees, we must master the art of sending powerful email campaigns. Compared to paid Facebook ads or other event marketing strategies, an email campaign lets you be more personal and have better control over the outcomes, meaning you can attract more attendees to register for your next event. You […]

Essential Design Tips for More Powerful Business Branding at Events [Guest Post]

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As a business owner, the brand you build will set the tone for much of your marketing activity and ultimately, can make or break your business’s success. Between the branding parades of product launches and the battlegrounds of exhibitions, it’s important you attract the attention of visitors to leave a lasting and loyalty-earning impression. With […]

How Universities Can Develop a Good Event Infrastructure

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Why do universities need a good event infrastructure in the first place? Apart from being powerful education and research centers, universities are famous for gathering like-minded people. Famous for igniting new projects of local or international relevance, universities are fueling the social change. Whether it’s for a student event or a conference for the large […]

How to Make the Most Out of an All-Inclusive Event Management Software

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It’s crazy just how many planners aren’t aware of the true value that all-inclusive event management software holds. We tend to think its sole purpose is to help us deal with event logistics, and maybe a few other marketing and data-gathering tricks. Other times, we may purchase all-inclusive event management software to solve a minor […]

How to Build an Attractive Event Website in Less than 5 Minutes

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Whether you’re about to plan a business conference, a small workshop, or a medical congress, an attractive event website can help you communicate your value proposition and attract more attendees. However, apart from the all the other crazy amount of logistic tasks you must take care of, building, updating, and maintaining an attractive event website […]

How to Generate and Promote Post-Event Content

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How much time do you usually spend on creating and promoting your post-event content? No doubt you’re probably investing a great amount of effort and money on marketing your event before it happens. You most likely have a content marketing strategy in place to attract more attendees or raise awareness. However, when your conference, workshop, […]

How to Easily Create an Event Business Plan [infographic]

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Stop wasting time planning events without having a clear vision of what your expenses are and what you want to achieve (ROI). No matter what kind of event you’re planning, you must set clear goals and build an actionable strategy that will help you avoid having to cancel the event because of financial-related issues (among […]

How to Transform Events into a Powerful Marketing Tool

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Whether you are a well-established business, association, or university, events are your way into the world. Known as a powerful marketing tool, running an event (if flawlessly executed only) is a “play-to-win” strategy. It doesn’t matter if your intention is to raise brand awareness, attract new clients, or promote your products (ideas, services, etc.), planning […]

How to get the most out of your social media metrics [infographic]

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Have you created your social media marketing strategy? Have you already launched it and achieved your first results? That’s great! But your job is not done yet. You want to keep optimizing your strategy constantly. In order to do that, you have to keep track of your metrics, know which ones to analyze and how […]

How to Run Brand Events that Will Engage the Local Community

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Going big is always appealing. Who doesn’t want to see their startup or business flourishing on foreign markets? Would you say no to international clients? That’s why you run your business in English, isn’t? After all, we live in a globalized world, so why not showcase your products or services for the entire world? Not […]

How to Run a High-Quality Event Without Planning Experience

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Have you ever ran an event without planning experience thinking how easy and quick it would be, only to realize a bit later that you couldn’t have been more wrong? Whether you work in the marketing or communication department or you run a business, there may come a time when you’ll have to plan your […]

How to Create and Print Custom Event Badges

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Have you ever used Word to create and print custom event badges? If not, consider yourself lucky. If you have, we understand your pain: a seemingly easy task can transform into a nightmare in matter of seconds. Setting up the labels, for example, may take hours, no matter how much Word experience you have, and […]

How to Plan Events That Will Help You Strengthen Brand Loyalty

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Would you trust someone who didn’t seem to care about building a (professional, friendship, etc.) relationship with you? Most probably, your answer is “no.” After all, who wants to have someone around who invests zero time and effort in building a meaningful connection? Well, the same thing is true for a brand. Businesses, startups, and […]

The One Thing You Should Know about AI for Event Planning

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There’s no other business with more false promises and misconceptions per square meter than the AI industry. Just think about the Skynet-type prophecies to exaggeratedly optimistic forecasts. “Artificial Intelligence is Already Impacting the Event Industry” is one of them. Multiple apps and event management software packages are offering “AI chatbots,” “AI matchmaking” (whatever that means), […]

Is the Work-Life Balance a Myth in the Event Industry?

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When planning an event, you have two options. The first option is to hate it, but work like crazy and burn out. The second one is to love it, but work like crazy and burn out. By now, you must be thinking that work-life balance is an impossible mission for event professionals. You aren’t totally […]

How to Choose the Best Venue for an Immersive Brand Experience [Guest Post]

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Delivering an immersive brand experience starts with selecting an event venue. The venue will set the stage to the look and feel of the event. But with the venue influencing such a big part of how the event will feel, it’s important to choose the best venue that will deliver on experience. Here are a […]

4 Popular Event Planning Misconceptions You Believe to Be True

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As an event professional who constantly strives to improve, you probably spend at least a few minutes a week checking out what’s new in the industry. In your search for news, you probably stumble upon different articles written for event professionals. Considering this, let me ask you an uncomfortable question: do you believe everything you […]

How to Use Social Media When Running an Event [infographic]

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Even though most people are aware of the importance of social media, they often don’t dedicate enough resources to carry out the task. This happens in almost every industry. Businesses think they’ll do social media on the go. And rather sooner than later, they end up overwhelmed by the complexity of this task. So if […]

How to Easily Manage Your Event Guest List [Eventtia feature]

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Efficiently managing an event guest list is crucial for carrying out tasks such as facilitating the check-in process, targeting pre- and post-event communication, having better control over the access to different event activities, etc. By having clear segmentation criteria, you can take good advantage of your event guest list and use it for different purposes. […]

Event Advocacy is The Next Big Thing

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No matter if you’re an event professional, a CEO, or a marketer, understanding the concept of event advocacy will change your life forever. Let me ask you a basic question, one you’ve probably overlooked until now: Why do you plan an event? Maybe your answers are: “I want to increase my revenues.” “My boss asked […]

[Guest Post] How to Build Your Brand With Event Management

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In this article, we will explore the most successful ways to build your brand with event management. Live events are quickly becoming the strongest and most effective way to promote a brand and communicate with your target audience. However, this concept goes way beyond than putting up enormous banners and handing out branded pens and […]

How to Plan Brand Events and Differentiate Yourself from the Competitors

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Imagine you had one shot to impress your clients and convince them that you’re better than your competition. How would you do it? Would you pour more money into your social media campaigns and ads? Would you publish the best ultimate guide on how your product or service can help people solve their most burning […]

How to Easily Generate Coupon Codes and Early Bird Discounts [Eventtia feature]

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Early bird discounts and coupon codes are the surest way to your audience’s heart. You can offer them as an expression of your loyalty to certain types of attendees or as an incentive for those attendees who’ll spread the word about your event. You can also use early bird discounts and coupon codes as an […]

How 3 Companies Leverage Events to Build Brand Loyalty [Guest Post]

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If you are on a quest to build brand loyalty, experiential events should be a marketing lever you use. Brand loyalty is vital for company to boost sales for new products and withstand the competition. And building the positive sentiment towards your brand can be activated from live events. Events for brand loyalty is an […]

This is Why Event Engagement is Overrated

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If you looked each and every how-to blog post and article out there for event professionals, you’d get the feeling that we all should be experts of attendee engagement, and all of our actions should aim the end goal, which is a higher audience engagement before, during, and after the event. Not sure about the […]

Why and How to Get the Right Event Attendees [Eventtia feature]

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One of the biggest mistakes you can make is to base your event’s success on how many people attended. After all, a large audience means the event was amazing, right? Nothing could be further from the truth. Imagine you are a digital entrepreneur selling an online course. Which would you rather prefer—thousands of followers who […]

5 Mistakes to Avoid when Running Your First Brand Experience Event

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Ever wonder why some entrepreneurs can sell their products or services better? Do they spend crazy amounts of money on Facebook ads? Are they applying an aggressive SEO strategy? Do they obsessively try to grow their email lists? They probably do all of these things. But more importantly, they also understand the great business potential […]

Why to Use Social Media When Promoting Your Event [infographic]

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What’s the main goal of attending an event? Right, networking. What’s the secondary goal? Bingo! Soaking up valuable, helpful content. What does this have to do with social media? Everything! That’s what social media is all about. Networking, creating and sharing educational content is social media’s DNA. Your event and social media are perfect for […]

This is What You Should Know on How to Create Your Event Agenda

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How do you create your event agenda? Do you tailor the schedule to your speakers’ needs? Do you feel compelled to pack the program with multiple activities so the attendees can take good advantage of every second? Do you take into account the way your guests may feel? How are you deciding the way activities […]

How to Design an Email Campaign that Will Attract More Attendees

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The crazy thing about running an event is that you, as the planner, need to know a little bit of everything, from logistics and how event management software works to budgeting and communication. Considering this, one of the things you should master from scratch is how to set up remarkable email campaigns that will attract […]

How to Create Online Event Registration Forms That Will Suit Your Needs [Eventtia feature]

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When it comes to running events without the help of a professional planner, building online event registration forms is one of the most underestimated steps. Many marketing departments, chambers of commerce, SMEs, and startups (among others) will settle for using this mechanism as a way to just track the attendance rate and gather basic data […]

How to Measure the ROI of B2B Matchmaking Events

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Planning and running B2B matchmaking events takes half of the effort, time, and money you’d spend on coordinating traditional networking sessions. With B2B matchmaking events, you don’t have to waste valuable hours on manually scheduling B2B meetings between your attendees, or searching online for silly ice-breaking games (because you simply won’t need them). You’re also […]

Your Visual Guide to Event Video Content [Infographic]

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There are about a million reasons to design a video strategy for your event marketing. Let us serve you a little appetizer: CMI  states that nearly 80% of B2B companies are using some form of video in their content marketing. Unbounce  joins in by confirming that using video on landing pages can boost conversions up […]

Why and How to Configure Multiple Attendee Types [Eventtia feature]

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Usually, when scrolling through the feature page of different event management software, you’ll find brief explanations of what you can do or achieve by using these digital tools. However, if you don’t have a thorough understanding of your planning solution’s real potential, you may miss important opportunities to skyrocket your event’s quality. That’s why we […]

The Best Way to Plan Chamber of Commerce Networking Events

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As a chamber of commerce representative, you probably hate planning networking events.  No, we can’t read your mind, but after working with so many business groups around the world, we understand your pain. Apart from the event logistics, you’re also responsible for matching the offer with demand and manually scheduling countless of business meetings between […]

How to Easily Create a Conference Business Plan That Works

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Stop wasting time planning conferences without having a clear vision of what your expenses are and what you want to achieve (ROI). No matter what kind of event you’re planning, you must set clear goals and build an actionable strategy that will help you avoid having to cancel the event because of financial-related issues (among […]

How to Promote Pharma Cosmetics Events via Attractive Content

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Professionals will agree that planning a cosmeceuticals event without advertising is like preparing for a marathon by sitting on the sofa. Your wishful thinking will produce high hopes and expectations, yet the lack of real marketing actions may transform your meeting into a disaster. In other words, you can’t expect big results such as high […]