How to Evaluate the Emotional ROI of your Brand Event

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How do you know if your brand event was a success? Is it the number of attendees you had? The number of new deals you closed? Or maybe it’s the percentage of high-quality leads you were able to attract? No doubt, the return of investment (ROI) is a surefire way of knowing what goals you […]

Quick Tips on How to Set up an Attractive Email Campaign for Your Next Event [Infographic]

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As event professionals, to attract more attendees, we must master the art of sending powerful email campaigns. Compared to paid Facebook ads or other event marketing strategies, an email campaign lets you be more personal and have better control over the outcomes, meaning you can attract more attendees to register for your next event. You […]

Essential Design Tips for More Powerful Business Branding at Events [Guest Post]

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As a business owner, the brand you build will set the tone for much of your marketing activity and ultimately, can make or break your business’s success. Between the branding parades of product launches and the battlegrounds of exhibitions, it’s important you attract the attention of visitors to leave a lasting and loyalty-earning impression. With […]

How Universities Can Develop a Good Event Infrastructure

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Why do universities need a good event infrastructure in the first place? Apart from being powerful education and research centers, universities are famous for gathering like-minded people. Famous for igniting new projects of local or international relevance, universities are fueling the social change. Whether it’s for a student event or a conference for the large […]

How to Make the Most Out of an All-Inclusive Event Management Software

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It’s crazy just how many planners aren’t aware of the true value that all-inclusive event management software holds. We tend to think its sole purpose is to help us deal with event logistics, and maybe a few other marketing and data-gathering tricks. Other times, we may purchase all-inclusive event management software to solve a minor […]

How to Build an Attractive Event Website in Less than 5 Minutes

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Whether you’re about to plan a business conference, a small workshop, or a medical congress, an attractive event website can help you communicate your value proposition and attract more attendees. However, apart from the all the other crazy amount of logistic tasks you must take care of, building, updating, and maintaining an attractive event website […]

How to Generate and Promote Post-Event Content

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How much time do you usually spend on creating and promoting your post-event content? No doubt you’re probably investing a great amount of effort and money on marketing your event before it happens. You most likely have a content marketing strategy in place to attract more attendees or raise awareness. However, when your conference, workshop, […]

How to Easily Create an Event Business Plan [infographic]

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Stop wasting time planning events without having a clear vision of what your expenses are and what you want to achieve (ROI). No matter what kind of event you’re planning, you must set clear goals and build an actionable strategy that will help you avoid having to cancel the event because of financial-related issues (among […]

How to Transform Events into a Powerful Marketing Tool

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Whether you are a well-established business, association, or university, events are your way into the world. Known as a powerful marketing tool, running an event (if flawlessly executed only) is a “play-to-win” strategy. It doesn’t matter if your intention is to raise brand awareness, attract new clients, or promote your products (ideas, services, etc.), planning […]

How to get the most out of your social media metrics [infographic]

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Have you created your social media marketing strategy? Have you already launched it and achieved your first results? That’s great! But your job is not done yet. You want to keep optimizing your strategy constantly. In order to do that, you have to keep track of your metrics, know which ones to analyze and how […]

How to Run Brand Events that Will Engage the Local Community

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Going big is always appealing. Who doesn’t want to see their startup or business flourishing on foreign markets? Would you say no to international clients? That’s why you run your business in English, isn’t? After all, we live in a globalized world, so why not showcase your products or services for the entire world? Not […]

How to Run a High-Quality Event Without Planning Experience

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Have you ever ran an event without planning experience thinking how easy and quick it would be, only to realize a bit later that you couldn’t have been more wrong? Whether you work in the marketing or communication department or you run a business, there may come a time when you’ll have to plan your […]

How to Create and Print Custom Event Badges

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Have you ever used Word to create and print custom event badges? If not, consider yourself lucky. If you have, we understand your pain: a seemingly easy task can transform into a nightmare in matter of seconds. Setting up the labels, for example, may take hours, no matter how much Word experience you have, and […]

How to Plan Events That Will Help You Strengthen Brand Loyalty

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Would you trust someone who didn’t seem to care about building a (professional, friendship, etc.) relationship with you? Most probably, your answer is “no.” After all, who wants to have someone around who invests zero time and effort in building a meaningful connection? Well, the same thing is true for a brand. Businesses, startups, and […]

The One Thing You Should Know about AI for Event Planning

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There’s no other business with more false promises and misconceptions per square meter than the AI industry. Just think about the Skynet-type prophecies to exaggeratedly optimistic forecasts. “Artificial Intelligence is Already Impacting the Event Industry” is one of them. Multiple apps and event management software packages are offering “AI chatbots,” “AI matchmaking” (whatever that means), […]

Is the Work-Life Balance a Myth in the Event Industry?

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When planning an event, you have two options. The first option is to hate it, but work like crazy and burn out. The second one is to love it, but work like crazy and burn out. By now, you must be thinking that work-life balance is an impossible mission for event professionals. You aren’t totally […]

How to Choose the Best Venue for an Immersive Brand Experience [Guest Post]

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Delivering an immersive brand experience starts with selecting an event venue. The venue will set the stage to the look and feel of the event. But with the venue influencing such a big part of how the event will feel, it’s important to choose the best venue that will deliver on experience. Here are a […]

4 Popular Event Planning Misconceptions You Believe to Be True

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As an event professional who constantly strives to improve, you probably spend at least a few minutes a week checking out what’s new in the industry. In your search for news, you probably stumble upon different articles written for event professionals. Considering this, let me ask you an uncomfortable question: do you believe everything you […]

How to Use Social Media When Running an Event [infographic]

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Social Media is awesome! We all agree on that. The creation of a social media marketing strategy can, however, smack of despair. This article will provide the perfect recipe for your event’s social media marketing strategy. From preparation and execution to optimization of your strategy—after checking this infographic, you’ll be ready to have it all […]

How to Easily Manage Your Event Guest List [Eventtia feature]

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Efficiently managing an event guest list is crucial for carrying out tasks such as facilitating the check-in process, targeting pre- and post-event communication, having better control over the access to different event activities, etc. By having clear segmentation criteria, you can take good advantage of your event guest list and use it for different purposes. […]

Event Advocacy is The Next Big Thing

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No matter if you’re an event professional, a CEO, or a marketer, understanding the concept of event advocacy will change your life forever. Let me ask you a basic question, one you’ve probably overlooked until now: Why do you plan an event? Maybe your answers are: “I want to increase my revenues.” “My boss asked […]

[Guest Post] How to Build Your Brand With Event Management

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In this article, we will explore the most successful ways to build your brand with event management. Live events are quickly becoming the strongest and most effective way to promote a brand and communicate with your target audience. However, this concept goes way beyond than putting up enormous banners and handing out branded pens and […]

How to Plan Brand Events and Differentiate Yourself from the Competitors

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Imagine you had one shot to impress your clients and convince them that you’re better than your competition. How would you do it? Would you pour more money into your social media campaigns and ads? Would you publish the best ultimate guide on how your product or service can help people solve their most burning […]

How to Easily Generate Coupon Codes and Early Bird Discounts [Eventtia feature]

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Early bird discounts and coupon codes are the surest way to your audience’s heart. You can offer them as an expression of your loyalty to certain types of attendees or as an incentive for those attendees who’ll spread the word about your event. You can also use early bird discounts and coupon codes as an […]

How 3 Companies Leverage Events to Build Brand Loyalty [Guest Post]

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If you are on a quest to build brand loyalty, experiential events should be a marketing lever you use. Brand loyalty is vital for company to boost sales for new products and withstand the competition. And building the positive sentiment towards your brand can be activated from live events. Events for brand loyalty is an […]

This is Why Event Engagement is Overrated

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If you looked each and every how-to blog post and article out there for event professionals, you’d get the feeling that we all should be experts of attendee engagement, and all of our actions should aim the end goal, which is a higher audience engagement before, during, and after the event. Not sure about the […]

Why and How to Get the Right Event Attendees [Eventtia feature]

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One of the biggest mistakes you can make is to base your event’s success on how many people attended. After all, a large audience means the event was amazing, right? Nothing could be further from the truth. Imagine you are a digital entrepreneur selling an online course. Which would you rather prefer—thousands of followers who […]

5 Mistakes to Avoid when Running Your First Brand Experience Event

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Ever wonder why some entrepreneurs can sell their products or services better? Do they spend crazy amounts of money on Facebook ads? Are they applying an aggressive SEO strategy? Do they obsessively try to grow their email lists? They probably do all of these things. But more importantly, they also understand the great business potential […]

Why to Use Social Media When Promoting Your Event [infographic]

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What’s the main goal of attending an event? Right, networking. What’s the secondary goal? Bingo! Soaking up valuable, helpful content. What does this have to do with social media? Everything! That’s what social media is all about. Networking, creating and sharing educational content is social media’s DNA. Your event and social media are perfect for […]

This is What You Should Know on How to Create Your Event Agenda

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How do you create your event agenda? Do you tailor the schedule to your speakers’ needs? Do you feel compelled to pack the program with multiple activities so the attendees can take good advantage of every second? Do you take into account the way your guests may feel? How are you deciding the way activities […]

How to Design an Email Campaign that Will Attract More Attendees

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The crazy thing about running an event is that you, as the planner, need to know a little bit of everything, from logistics and how event management software works to budgeting and communication. Considering this, one of the things you should master from scratch is how to set up remarkable email campaigns that will attract […]

How to Create Online Event Registration Forms That Will Suit Your Needs [Eventtia feature]

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When it comes to running events without the help of a professional planner, building online event registration forms is one of the most underestimated steps. Many marketing departments, chambers of commerce, SMEs, and startups (among others) will settle for using this mechanism as a way to just track the attendance rate and gather basic data […]

How to Measure the ROI of B2B Matchmaking Events

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Planning and running B2B matchmaking events takes half of the effort, time, and money you’d spend on coordinating traditional networking sessions. With B2B matchmaking events, you don’t have to waste valuable hours on manually scheduling B2B meetings between your attendees, or searching online for silly ice-breaking games (because you simply won’t need them). You’re also […]

Your Visual Guide to Event Video Content [Infographic]

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There are about a million reasons to design a video strategy for your event marketing. Let us serve you a little appetizer: CMI  states that nearly 80% of B2B companies are using some form of video in their content marketing. Unbounce  joins in by confirming that using video on landing pages can boost conversions up […]

Why and How to Configure Multiple Attendee Types [Eventtia feature]

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Usually, when scrolling through the feature page of different event management software, you’ll find brief explanations of what you can do or achieve by using these digital tools. However, if you don’t have a thorough understanding of your planning solution’s real potential, you may miss important opportunities to skyrocket your event’s quality. That’s why we […]

The Best Way to Plan Chamber of Commerce Networking Events

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As a chamber of commerce representative, you probably hate planning networking events.  No, we can’t read your mind, but after working with so many business groups around the world, we understand your pain. Apart from the event logistics, you’re also responsible for matching the offer with demand and manually scheduling countless of business meetings between […]

How to Easily Create a Conference Business Plan That Works

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Stop wasting time planning conferences without having a clear vision of what your expenses are and what you want to achieve (ROI). No matter what kind of event you’re planning, you must set clear goals and build an actionable strategy that will help you avoid having to cancel the event because of financial-related issues (among […]

How to Promote Pharma Cosmetics Events via Attractive Content

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Professionals will agree that planning a cosmeceuticals event without advertising is like preparing for a marathon by sitting on the sofa. Your wishful thinking will produce high hopes and expectations, yet the lack of real marketing actions may transform your meeting into a disaster. In other words, you can’t expect big results such as high […]

How to Run B2B Matchmaking Events and Boost Your Business

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If you are a business or startup CEO, you’re probably attended a few B2B matchmaking events. There’s no other way around it, especially if you want to build new connections and growth opportunities that will help you increase your revenues and expand your business. These meetings are an incredible source for finding potential clients, partners, […]

This Is How You Book Artists For Your Events [Guest Post]

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Booking artists for your events can be a daunting task. It’s even more daunting if you’re not familiar with the process or don’t know all the little details that go into booking artists. When you’re not sure of the process or overlook the details, artist bookings can become a major headache in a heartbeat. Today, […]

9 Mistakes You’ll Make When Promoting Your Next Event (INFOGRAPHIC)

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Poor event promotion equals a lower attendance rate and unsatisfying overall results. And considering the multitude of communication platforms and tools out there for event professionals, it’s easier than ever to get lost and commit big marketing errors that may compromise the success of your next event. To help you avoid promotion blunders, here’s a […]

How to Make Attendees Love Your Pharma Cosmetics Events

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It’s no secret that pharma cosmetics events are an incredible mix of innovation, R+D strategies, networking, marketing, and new collaborations. This is not surprising, considering the constant growth of the industry*. According to the Global Opportunity Analysis and Industry Forecast for 2014‒2022, “The global cosmetics market is expected to garner $429.8 billion by 2022, registering […]

How to Create a Good Pricing Page for Your Event

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Do you know the most common reason people don’t pay to attend your event? No, it’s not because your marketing campaign sucks. And it’s not because your event program or speakers aren’t interesting enough. Are you ready for the answer? If you don’t have a good pricing page, people tend to close the tab and […]

How to Easily Recognize an Intuitive Event Mobile App

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If you are an event planner (and don’t live in the forest cut off from civilization), you’re probably familiar with the constantly growing number of event mobile apps. If not, a quick look on Google Play or the App Store will show you an infinite pool of options. Considering this, whenever you decide to purchase […]

How to Increase the Quality of B2B Matchmaking Events for Entrepreneurs

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Planning and running B2B matchmaking events for entrepreneurs can be both challenging and gratifying at the same time. Challenging because you need to set up an efficient environment for top performers who seek quality contacts and outstanding results; gratifying because, in most cases, entrepreneurs know exactly what they are looking for and want to benefit […]

How to Overcome the 3 Most Irritating B2B Matchmaking Problems

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When it comes to planning and running networking events, we as event managers face multiple B2B matchmaking problems and challenges. This reality often leads us to an anxious search for quick (yet uncalculated) fixes. Most of the time, this search ends with more headaches than with real solutions to overcome the most irritating B2B matchmaking […]

How to Efficiently Generate Invoices for Your Event

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How much time do you waste on generating invoices and collecting payments from your attendees? Are you doing it manually, bravely swimming through the endless number of invoice emails and money transfer confirmations? Do you find yourself unable to keep track of who hasn’t paid yet, or how many invoices you’ve had to send to […]

How To Build a Web Page to attract more attendees [Infographic]

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Combining the right elements that make up your event web page is already half the battle. Often, however, your event page’s success depends on the details. One word, the title you choose, one field you include in your form or the phrasing you go for – all of it makes a huge difference and in […]

How to Plan a Great B2B Meeting That Really Works

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The biggest mistake you can make when introducing a networking session as an optional activity during a coffee or lunch break is to believe that people will interact naturally during their downtime. Moreover, you may feel confident that your guests will exchange business cards with the right people and build valuable connections. Well, sorry to […]

Top 5 Frustrations to Be Aware of When You’ll Plan B2B meetings

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It’s a situation you can’t escape: if your intention is to plan B2B meetings instead of networking sessions, be prepared to experience your worst nightmare: huge amounts of work with insanely poor results. It typically goes this way: YOU (before the logistic craziness kicks in): How hard it can be to plan B2B meetings? I’ve […]