Five Ways Technology Can Help Measure Event Success [Guest Post]

|

Despite even the best memories and strongest gut feelings, it’s difficult to design a tangible and reliable measure of event success. However, various methods including surveys, attendance counts, and follow-up emails show that the event industry continues to strive for improvement. In recent years, the growth and advancement of technology has enabled event managers to assemble an array of […]

How to Plan Events and Respect Your Attendees Data Privacy

|

Disclaimer: The purpose of this article is to inform our followers and clients about the EU’s General Data Protection Regulation (GDPR) and how it might impact the planning of their events. The information contained in this article is not intended to convey legal advice. Consult an attorney to learn more about the law and how […]

How to Get Media Coverage for Your Event

|

Let me ask you a quick question: When do you know for sure that your event-planning efforts are truly successful? The moment you sell out of tickets? When a percentage of your attendees decide to opt in for your brand’s products? Or maybe the mere fact that nothing bad happened during the event is already […]

How to Read Your Event Data and Create Better Experiences

|

Event data is kind of like a unicorn—everyone talks about it and loves it, yet only a few manage to understand and harness its true potential. Measuring events has become the leitmotiv of the planning industry these days. From the number of app downloads to the percentage of new captured leads, events are generating an […]

MAY GOODIES FROM EVENTTIA

|

Because of our unwavering commitment to empower you with the best planning tools ever, we are constantly improving and updating our event managing software. Each month, we’re working on new features and changes to increase the efficiency of our product. Here’s a full list of new features and bug fixes we’ve introduced this month: Security […]

T-shaped Skills: Not a professional planner? No problem!

|

People who have T-shaped skills rule every single industry. They know how to combine different areas of expertise and extract valuable insights. They also know how to apply their knowledge to new contexts. Apart from that, professionals with T-shaped skills are always eager to improve and go beyond their “generalist” stigma. Since their knowledge and […]

Online Registration: 8 Quick Tips to Register Your Attendees with Ease

|

Here’s the deal: People want their internet experiences to be quick and effortless (everything from reading an article to watching a video or shopping). If you can’t give your attendees a positive online registration experience, your event has failed before it’s even started. Only few will endure a bumpy registration procedure. Most people won’t care […]

How to Convince Your Boss to Purchase an Event Management System

|

How hard can planning an event be? Find a venue, invite some speakers, and design a program. Then, promote the event and find some guests to attend. Sounds so simple, right? So how is it that some events turn into a real mess before you even start planning them? Well, apart from multiple unpredictable situations, […]

How (and Why) Your Attendees’ Expectations Have Changed

|

Startups are fixated with what their clients want. Companies are conducting studies to better understand the needs of their target groups. Successful media brands, such as Netflix, are obsessed with decoding what their customers’ future needs will be. Big players are investing time and important resources in evaluating the psychological and behavioral shifts of the […]

35 Things That Will Help You Plan a Transformative Marketing Event

|

Let me ask you a quick question: What’s more memorable: A blink-and-you’ll-miss-it Facebook ad or a transformative marketing event? Which one do you think will help your leads remember your brand better? What’s the best strategy to get people to react to your brand, services, or products? Obviously, the easy way is to pour all […]

Word-of-Mouth Marketing: How to Get People To Talk about Your Event

|

The struggle is real. Promoting your event—the real way—is hard. Let’s not pretend that social media actions or content strategies are easy and quick to execute. Also, let’s not deny that shares and likes aren’t your ultimate goal when promoting your event. Let’s think for a second: You’ve published a Facebook ad announcing your upcoming […]

How to Correctly Match the Offer and Demand at Your Brokerage Event

|

A brokerage event is more than one-on-one meetings between professionals. A truly valuable interaction should involve the careful matchup between the networking profiles of your attendees. What does this mean? When attending a B2B matchmaking event, your guests have specific goals and interests. Students will want to engage with potential employers. Business professionals will attend […]

How to Transform Your Events into a Powerful Lead Generator

|

Tell me: What would you consider a powerful lead generator? What practices do you use to get more people opt in or engage with your brand? Do you generate leads through inbound and outbound marketing? Do you have success with social media outreach? Or do you focus all of your efforts on content marketing strategy? […]

Here’s Why Networking is Dead and How to Take Good Advantage of It

|

Let’s be real for one second and face the truth: Networking is dead, and there’s no need to try and resuscitate something that actually never worked in the first place. Sounds crazy, right? After all, statistics show that networking is the number one reason why people attend events. Indeed, there is an innate tendency we […]

How to Design an Efficient Communication Strategy for Your Next Event

|

Let me ask you a quick question: How do you usually communicate your event? If your answer includes sharing a few links on social media or reaching out to a few industry influencers, we need to talk. There’s a big difference between communicating and promoting your event. Although marketing the event can be part of […]

How to Increase the Organic Traffic to Your Event Website

|

Here’s one thing you probably won’t admit out loud: the word SEO makes you feel uncomfortable or nauseous. Fair enough. Besides, your responsibility is to plan events, not master the art of organic traffic. All that keywords-related craziness has nothing to do with running a successful event … does it? I’m afraid the answer won’t […]

5 Tweaks that Will Help You Ensure the Best Networking Experience

|

Whether it’s to attract investors to a new community or to provide an interaction platform between buyers and providers, networking at events is the best way to connect people and businesses. According to the State of the Event Industry Survey 2018, provided by EventMB, “Networking is the top priority for attendees at corporate events, 82% […]

This is what Makes Events so Irresistible

|

Why do we love to attend events? It doesn’t matter if you’re a knowledge seeker, a tech-savvy networker, an introverted professional, or a brand fanatic—we all experience the same excitement when registering for an event. Although we live in a strongly connected world where information exchange occurs faster than the blink of an eye, we […]

4 Words You Never Want Associated With Your Brand’s Event [Guest Post]

|

Throwing a stellar event is an excellent way to set your company apart and establish a brand identity. And exciting brand events aren’t just reserved for the consumer sector. According to Frost & Sullivan, B2B events account for over $500 billion in spending annually. However, there is a lot of work that goes into throwing […]

How to Make the Most Out of Your Event Planning Meeting

|

There’s nothing I hated more as an event professional than an exhausting and long-lasting event planning meeting. I could have up to five meetings in one day. I would interact with different clients and event suppliers, debating a multitude of challenges, issues, and new tasks, and having long hours of discussions, which often would translate […]

How to Connect with Prospects at B2B Matchmaking Events

|

The quality of your B2B dynamics or events isn’t entirely dependent on your planning skills. Yes, you are responsible for setting up and providing a stress-free experience for your attendees. But the success of your B2B matchmaking activities revolves around your guests’ genuine ability to connect with prospects. You may design a flawless brokerage event, […]

How to Guarantee a Stress-Free Check-In Procedure for Your Attendees

|

Would you intentionally make your event participants suffer? The question sounds weird, I know. Who’d want to make their event attendees feel inadequacy or frustration? However, some of your planning decisions may lead to a stressful experience and set a negative tone for the entire event. One of the important elements you must cover when […]

How to Use Event Marketing and Promote Your Products

|

Let’s talk about your marketing efforts. How do you usually promote and sell your products? Do you invest in social media ads? Are you redirecting all of your actions to inbound marketing? Do you pour money into creating sophisticated advertising? Good—all of this counts. But what if I told you there’s a way to increase […]

How to Avoid Frustrating Your Attendees and Ensure a Valuable Event Experience

|

Let’s face it: Flat event experiences equal unhappy guests. Unhappy guests equal failed events. No matter how much hard work you put into planning your conference, B2B meeting, or seminar, if you don’t deliver valuable experiences, your efforts will be in vain. This task is difficult to achieve, especially when you’re so busy dealing with […]

B2B Matchmaking Software or Networking Apps: Make the Right Choice

|

It’s not always your fault that people don’t click during your networking events or dynamics. You’ll discover plenty of reasons why attendees fail to build meaningful relationships at events. Not finding common business ground or general personality clashes are just some of them. However, in some cases, your poor decisions may lead to those unsatisfactory […]

How to Avoid the Hassle and Run High-Quality B2B Networking Events

|

I feel you, friend, and I don’t envy you. Planning B2B networking events can be a real struggle, even if you are an event professional. And if it’s not your case, the hassle can feel downright torturous. But either way, you still have to put on a good face and do everything you can to […]

How to Make People Feel Comfortable at Your B2B Networking Events

|

Wouldn’t it be great to run B2B networking events that always give everyone a gratifying and meaningful experience each and every time? As wonderful as that sounds, in reality, that’s just not possible. There are certain factors that will make your guests feel awkward or unsafe when interacting with other attendees. After all, the very […]

How to Attract High-Quality Attendees to Your Networking Events

|

Networking events are more about the quality of your guests than about flawless planning and logistics. By attracting high-quality attendees to your events, you’re also increasing your events’ standards by offering greater chances for relevant connections. If, on the contrary, you don’t care enough about the quality of your guests, you run the risk of […]

How to Communicate Your Brand with an Event Management System

|

It doesn’t matter if you’re running an event to attract more leads or grow your sales numbers—everything depends on how well you manage to communicate your brand. Events are powerful tools for promotion, and whether you’re working for a corporation or an institution, it’s your responsibility to align all event communication with your brand. When […]

How the Total Cost of Ownership Can Help You Choose the Best Event Tech

|

The struggle is real: selecting the best event tech for your company is almost the same as deciding what kind of car you want to buy. The impressive variety of digital tools can drive even the calmest Buddhist monk crazy. From event management software and event mobile apps to event planning systems and registration platforms, […]

How to Tell a Story on Social Media and Promote Your Event

|

Here you are … confronting that dreadful moment again. Your company is planning a brand conference to attract more leads, and you’re in charge of coming out with guns blazing, as if you are in the Wild West … or at least, that’s what it feels like. Not only do you have to deal with […]

How to Make Good Use of Event Marketing and Boost Your Brand

|

Like it or not, the attention economy is our new reality. Our minds have been successfully hijacked by Facebook notifications, newsfeed updates, and tweets. The increased waves of information and visual stimuli are challenging our already fragmented attention span. Never before have we experienced such a degree of attention scarcity and focus deficit. As Dr. […]

5 Errors That Will Sabotage Your Brokerage Events

|

The core elements of development and growth revolve around meaningful relationships and professional connections. People can’t launch new businesses or startup endeavors without building a strong networking foundation first. Although we are comfortably living in a digital era, face-to-face meetings, brokerage events, and networking dynamics remain a centerpiece of the event industry. According to the […]

Event Management Software versus Registration Platforms: How to Make the Right Decision

|

You’d think that one of the hardest experiences in life would be to train as a Navy SEAL. That’s probably true, but there are a lot of other equally challenging experiences out there. Being event management software developers for more than five years, we’ve discovered a struggle only a few can survive. The rest would […]

6 Events that Took the Brand Experience to a Different Level

|

“Seeing is believing, experiencing is remembering.” This is how Bob Priest-Heck, president at Freeman, entitled his article about designing the invisible. As he indicates, a flawless design of a brand experience is much more powerful than a company identity. Especially relevant is a Freeman report, which indicates that “As organizations search for a better way […]

5 Types of Millennials that Will Kill Your Networking Events

|

Yesterday’s consumers of YouTube pranks and Instagrammable avocado toasts have become today’s executives, entrepreneurs, and high-qualified professionals. Their disruptive approaches are enabling the economy to spin the other way around, generating new value-exchange frameworks. Transforming the world into their playground, millennials are gradually building strong communities and businesses. According to PWC, by 2020, millennials will […]

How to Write a Unique Event Business Plan for Your Brand

|

Happy 2018! Now that it’s a new year, have you been thinking about how you’d like to up your marketing game this year? Let me ask you a few questions to help you get started. Do you base your marketing efforts on planning and running brand events? Do you usually set up an event business […]

This is Why You Should Change the Way You Think About Events

|

In one of his incredibly valuable articles, Gary Vaynerchuk recently said, “My biggest problem right now, in general, is that I feel that the far majority of people in business organizations and media companies all across the board are storytelling in 2017 like it’s 2007.” We’ll paraphrase his idea and say: Our biggest worry is […]

The Real Value of Event Co-Creation and How it Works

|

Event co-creation is a powerful way to boost attendee interaction and participation. To build this practice, though, requires a dynamic context beyond traditional audience engagement tricks. Too often, event professionals focus on engaging their attendees, without encouraging collaboration or event co-creation. For example, by using multiple gamified systems (via apps or event management software), planners […]

2018 Event Trends That Will Change the Meeting Industry (part 2)

|

There’s no way to keep up with all the changes that happen on a global basis. From new ways of doing business to innovative event technology, industry features and characteristics literally shift overnight. However, thanks to the dedicated work of different experts from the meetings industry, we were able to extract a few glimpses on […]

2018 Event Trends That Will Change the Meeting Industry (part 1)

|

If you’ve been reading the news or following social media lately, then you already know the buzzword that’s been causing people to throw themselves into passionate debates these days: Bitcoin. From $6,550 to $15,000 in less than one month, Bitcoin marks a new chapter in the world economic system. The insane growth speed Bitcoin (and […]

A Quick Guide to Event Intelligence and How to Benefit From It

|

We feel glorious. We have powerful onsite engagement apps, all-inclusive event management software, and multiple digital solutions to puzzling planning challenges. The only struggle we have revolves around finding the best event technology on the market. Obviously, you want to choose one that includes online registration, ticketing, email marketing, and other fancy-sounding wizardry that promises […]

How to Plan Your Exhibition Marketing Strategy [Guest Post]

|

The key to any successful exhibition marketing strategy is preparation. After all, there are so many details to address, from the design of your stand, to the exhibition services you require and the products or services you are actually going to showcase. For this reason, advance planning is of critical importance. Here, we take a […]

How to Automatize the Attendee Journey from Beginning to End

|

Event technology is rapidly growing its capacity in an increasingly competitive landscape, providing new solutions for both planners and marketing professionals. It took only a few years to digitize the event logistics and communication. We moved from manually executed processes and analog interactions to digital tools that instantly solve a wide range of planning challenges. […]

From Zero to One: How to Plan Your First Smart Event

|

If you want to plan and run a smart event, you must understand how to correctly integrate event technology into the experience of your attendees. Sounds easy, doesn’t it? After all, that’s what you’re already doing, isn’t it? Not so fast … Have you ever seen the movie Her? It’s a skillful construction of romantic […]

How to Measure Event ROI and Map the Value You Create

|

There’s no universal formula on how to measure event ROI. The vast majority of articles you’ll find online focus mainly on assessing social media engagement, satisfaction surveys, or app data insights. Although those are all important factors to consider, let’s be honest: you won’t invest a significant amount of money or massive effort into planning […]

Eventtia Recognized as One of the Best Event Management Software Products

|

We are proud to inform you that Eventtia ranked in top 10 as one of the best event management software. Compiled by GetApp, the newly released Event Management Category Leaders Q4 2017 list compared data from 25 event-planning solutions.  As GetApp indicates, “this quarterly ranking showcases the top 25 Event Management apps based in the cloud. Each app is […]

How to Influence Attendee Behavior and Strengthen Your Brand

|

More and more business leaders and marketing professionals understand the real impact of planning events, and leverage this strategy as a primary driver for brand growth and awareness. According to a survey presented by Meetings Mean Business, “Executives believe in-person meetings are important to their businesses, beneficial to operations and critical to career development.” The […]

What is Content Marketing for Events, and How Does it Really Work?

|

Create an event webpage, start a blog, publish a few posts, share them on your social media, and … done! There. You just promoted your event and reached a bigger number of potential attendees. Now that you’ve applied these “tricks,” all you have to do is sit back and wait for the magic to happen. […]

How to Launch Powerful Mass Mailing Campaigns in the Blink of an Eye

|

Maintaining positive and efficient communication with your attendees (prior to and after the event) is the key to meaningful engagement and relationship-nurturing. From the save-the-dates to unexpected changes in the agenda, mass mailing campaigns are an essential part of your event marketing strategy. To optimize the interaction, it’s important to grab your audience’s attention and […]