Thousands of visitors will walk by your trade show booth. Capturing their attention is key. Here are six tips to help ensure your exhibition booth design is eye-catching and inviting.
For any business, large or small, the exhibition and trade show scene is the perfect opportunity to generate brand awareness and meet prospective customers. Whether you are a trade show veteran or newbie, you want your exhibit to stand out from the sea of booths in the room.
However, capturing the attention of your target audience starts long before the trade show starts. It begins with the design of your exhibit booth.
In this blog post, we’ll unveil the secrets to making sure your exhibition booth is visually appealing and makes a significant impact at your next trade show or conference.
Decide on the booth size
The key to designing a successful exhibit space is to make the best use of the area. Size does matter when purchasing an exhibition booth. Many people would think bigger is always better, but sometimes a smaller space is just what you need.
Select an open floor plan space that allows attendees to freely roam throughout the space without feeling claustrophobic.
Capitalize on the location
Now that you’ve decided to exhibit at a trade show or conference, it’s time to sign contracts and select the location of your booth. Every vendor is vying for the best spot on the trade show floor.
Your number one goal for exhibiting is to drive traffic to your booth and generate inbound leads. The wrong location of your booth could make or break the success of your trade show marketing strategy. If your booth location is considered “inaccessible,” you won’t stand a chance at connecting with your target audience. Avoid selecting a space in the back of the trade show. You want to make sure your booth is in a high traffic area.
If possible, try opting for a booth space near the entrance that can be seen from the opening doors. If you can’t secure a space near the front, the next best bet is to be near the bathrooms or eating areas. You want to be located in a busy intersection where you know attendees are most likely to access your booth.
Make sure to stay on brand
The first priority when creating the design of your booth is to think about how you want to incorporate your brand image. A well-designed trade show booth should be a visual representation of your brand. Attendees should be able to recognize your brand identity, personality, and product from afar.
In an exhibit hall with thousands of people, your goal is to differentiate yourself from your competitors. Pick a theme and run with it. This is the fun part of being an event organizer because you get to be creative and think outside of the box. Your theme should be an extension of your brand identity.
Here's an example: an organic wine company attending the Fancy Food Show, designed their booth as a bar with wine available to taste on tap. This booth design concept is a fun and interactive experience that sparks up a conversation.
Stand out from the pack with bold and bright colors
Your booth color choices can help set you apart from the pack. Businesses that are successful at trade shows typically opt for using bold and bright display colors. Remember, the best color choices will capture attendees attention, spark a conversation, turn a visitor into the customer.
Make it an interactive experience
The average attendee spends 8.3 hours viewing trade show exhibits. With so many companies, showcasing their products it can be hard to draw in visitors to your booth. An interactive trade show display is a great way to increase booth traffic and provide attendees with a memorable experience.
Technology has become such a huge component at trade shows today. You can’t walk into a trade show without viewing some of the latest event tech trends. Providing attendees with an interactive experience encourages them to stay longer and learn more about your products.
Some popular interactive trends right now are the use of touch screen displays, virtual reality, augmented reality, and photo booths. When choosing an interactive experience to add to your booth concept, think outside the box.
Give something away
Let’s set the record straight, everyone loves getting free stuff. By handing out cool trade show swag, you guarantee visitors stopping by your booth. Promotional swag is one of the main reasons people attend trade shows.
A well-thought-out promotional item is a great way to have people talking about your brand during and after the conference.
Remember it’s all about the experience. Integrating your brand personality with interactive and entertaining elements can instantly make your trade show booth the most memorable experience for attendees.