Eventtia Journal

Practical guides for people who plan, promote, and run events.

Latest articles

What is white-label event registration? (And why your brand needs it)
AI & technology

What is white-label event registration? (And why your brand needs it)

What is white-label event registration? What it means, the features to look for, and a comparison of the 5 best white-label event registration platforms in 2026, plus a setup guide and FAQ.

Laurent Dunys 17 min read
AI Agents for Event Management: Inside the Eventtia MCP Server (2026)
AI & technology

AI Agents for Event Management: Inside the Eventtia MCP Server (2026)

Eventtia's MCP server lets AI agents read and change your event data in plain language. Around 50 capabilities across events, registration, sessions, check-in and payments, included with every Eventtia plan, one click from Claude's Connectors library.

Laurent Dunys 10 min read
Best Event Management MCP Servers in 2026: Full Comparison
AI & technology

Best Event Management MCP Servers in 2026: Full Comparison

Nine event platforms are now reachable from an AI assistant. Which ones publish their MCP endpoint, which share the details through their team, and which connect through a third-party bridge. Eventtia, Swoogo, RainFocus, vFairs, InEvent, Swapcard, Cvent, Accelevents and Whova compared.

Laurent Dunys 13 min read
SSO-Gated Event Registration Portal: How a Swiss Luxury Watchmaker Deployed Eventtia on Their Corporate Intranet
AI & technology

SSO-Gated Event Registration Portal: How a Swiss Luxury Watchmaker Deployed Eventtia on Their Corporate Intranet

After evaluating more than 15 event management platforms, a leading Swiss watchmaker still hadn't found one that met their enterprise IT standards. Not a feature problem — an architecture problem: SSO, RBAC, and directory-driven access control built into the core.

Mauricio Palacio 8 min read
Slot-based event registration: how brands manage time-slotted experiences
Strategy

Slot-based event registration: how brands manage time-slotted experiences

Most event platforms were designed for one big event attended by everyone at once. The brands at the top of the market increasingly run the opposite: dozens or hundreds of small windows stretched across weeks. Same vocabulary, different architecture.

Mauricio Palacio 14 min read
Event Planning Template: Plan Any Event in One Document
Event Management & Registration

Event Planning Template: Plan Any Event in One Document

Most event plans die in scattered docs and threads. This event planning template puts objectives, timeline, budget, roles, and run-of-show in one document you can copy today.

Laurent Dunys 11 min read
SSO-Protected Event Portals for Enterprise:Architecture, Use Cases, and How It Works
AI & technology

SSO-Protected Event Portals for Enterprise:Architecture, Use Cases, and How It Works

About this article An SSO-protected event portal is an enterprise event registration environment where access is controlled by the organization’s…

Mauricio Palacio 20 min read
Agentic Event Software: Why AI Agents Will Run the Next Generation of Events
AI & technology

Agentic Event Software: Why AI Agents Will Run the Next Generation of Events

Move beyond simple AI features. Discover how Agentic Event Software and the Model Context Protocol (MCP) are turning event platforms into programmable infrastructure operated by AI agents.

Mauricio Palacio 9 min read
Event Budget Template: Line Items, Categories, and a Worked Example
Event Management & Registration

Event Budget Template: Line Items, Categories, and a Worked Example

Copy this event budget template — ten cost categories, the line items inside each, estimated vs. committed vs. actual columns, and a worked example for a 200-person conference.

Laurent Dunys 9 min read
Event planning myths (and the truth behind them)
Event Management & Registration

Event planning myths (and the truth behind them)

Event planning looks glamorous from the outside: great venues, smiling guests, seamless experiences. But behind the scenes, there’s a lot that people…

Laurent Dunys 7 min read
How to plan a workshop: A step-by-step guide
Event Management & Registration

How to plan a workshop: A step-by-step guide

Workshops have become one of the most effective ways for organizations to share knowledge, build skills, and create meaningful connections with employees…

Laurent Dunys 15 min read
How to organize and host a sustainable event
Event Management & Registration

How to organize and host a sustainable event

More event attendees, partners, and sponsors are actively looking for organizations that prioritize sustainability, and events offer one of the most…

Laurent Dunys 9 min read
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