Your event may have top speakers, but without a solid registration process, no one will show up to hear them.
With more events than ever competing for attention, how do top-performing organizers consistently drive strong registration and high attendance?
It comes down to three key factors:
- Deep expertise and experience
- Rock-solid event registration software
- A strong brand, reputation, and compelling content
We can’t build your brand for you, but we can help with the first two.
At Eventtia, we’ve supported over 5,000 organizations in optimizing their registration processes over the past decade. Today, we’re making one of our most powerful internal tools available to everyone.
Introducing the Event Registration Canvas: A simple, strategic planning tool to help you and your team map out a successful registration journey, clearly, quickly, and collaboratively.
Whether you’re organizing a global conference, a brand experience, or an executive event, this canvas will guide you through every key decision, step by step.
If you’re aiming for registration success, this is where it starts.
Download Your Event Registration Canvas Today
The Event Registration Canvas helps you plan your event registration strategy in just a few minutes, and achieve more success with your registration goals.
Download Your Event Registration Canvas Today
The Event Registration Canvas helps you plan your event registration strategy in just a few minutes, and achieve more success with your registration goals.
The 10 Elements of the Event Registration Canvas
Each element includes guiding questions and a real-world example to help you apply the method with clarity.
The provided example is about an event technology conference, taking place at the Manhattan Center in New-York-City, on July 14 and 15.
🎯 Event Registration Objectives
Describe your registration objectives, by answering the following questions:
- What do you want to achieve with registration?
- What metrics define success?
Example of an event registration objectives to complete:
- Main Event Objectives for Our Company: Earn at least 250k USD in revenue
- Key Registration KPIs:
✅ At least 1,000 registered attendees
✅ At least 900 participants
✅ Total revenue: $250k USD
✅ Ticket sales: $180k USD
✅ Participants satisfaction: 80+ NPS (Net Promoter Score)
💰 Event Revenue Streams / Ticket Sales
Describe your event revenue streams and ticket sales, by answering the following questions:
- What are the different revenue streams?
- Is registration tied to paid access?
Example of an event revenue streams to complete:
- Revenue from ticket sales:
- Investors: $1,150
- Startup: $450
- Standard: $180
- Students: Free
- Event sponsors: $60k
- Merchandising / Goodies: $12k
👫 Event Attendees
Describe your event attendees, by answering the following questions:
- Who is your target audience?
- What languages and devices do they use?
- Are there any accessibility needs?
Example of an event attendees’ information to complete:
- Target audience: Startup ecosystem in New-York City
- Demographics: Between 25 and 45 years old
- Language: English
- Proposed value proposition for attendees: They get to meet with key tech founders and investors.
📆 Event Registration Schedule
Write down your event registration schedule, by answering the following questions:
- What are the key dates for setup, launch, reminders, and close?
- Are deadlines coordinated with marketing?
Example of an event registration schedule to complete:
- May 15: Launch registration
- June 14: First reminder
- July 10: Last reminder
- July 14 and 15: (Event dates) Close event registrations and payments
📲 Event User Journey
Describe your event user journey, by answering the following questions:
- What steps will the registrant follow?
- Is the flow intuitive and mobile-friendly?
Example of an event user journey to complete:
1. Email invitation
2. Click to form
3. Fill details
4. Choose ticket
5. Pay
6. Receive confirmation
📣 Event Marketing Channels
Describe your event marketing channels, by answering the following questions:
- Where and how will registration be promoted?
- Are channels optimized for conversion?
Example of an event marketing channels to complete:
- Through our own channels
- ׂ Email invitations from our CRM
- ׂ Social media accounts
- ׂ Event page
- ׂ Company Blog
- Through key partners
- ׂ Speakers and sponsors
- ׂ Media articles
🚀 Event Software & Technology
Describe the event technology and digital tools you will use for event registration, by answering the following questions:
- What platform will power the registration?
- Is it integrated with other tools (CRM, email, check-in)?
Example of Event Software & Technology to complete:
Using Eventtia to manage registration, email follow-up, and check-in.
👩🏽💻 Team, Roles & Job Sharing
Describe the roles and job sharing within your team, by answering the following questions:
- Who owns the registration experience?
- Who is involved in approvals, QA, support?
Example of Team, Roles & Job Sharing to complete:
- Event owner: Emily (CEO)
- Tech setup: Michael (Product)
- Content: Sofia (Marketing)
💸 Event Registration Costs
Write down the costs related to your event registration, by answering the following questions:
- What costs are linked to registration activities?
- Are there hidden tech or personnel costs?
Example of Event Registrations Costs to complete:
- Security staff ($12,000)
- Media ads ($6,700)
- Event software license ($3,300)
⚠️ Risks and Challenges
Describe the risks and challenges that may reduce your chances of achieving your goals, by answering the following questions:
- Am I sure there is no major competing event?
- What could delay event registration or payments?
- How do I know the ticket prices are correct?
- What might reduce conversion or cause drop-off?
- How can we prevent a bug or malfunction with technology?
Example of Risks & Challenges to complete:
❌ Complex registration process and poor user experience
❌ Weak information and unclear communication
❌ Incorrect pricing and a misaligned payment process
❌ Inefficient event promotion
Source:
Overall:
"From registration to the payment engine. Eventtia is one of the mosr complete and intuitive platforms"
Isai Gutierrez
Senior Information Tech Support
TCL Asociados
Key Takeaways: The Event Registration Canvas - Your Easy Guide to Event Success
Event organizers like you should not have to worry about event registration success anymore.
Using the Event Registration Canvas, together with using the right event software, multiplies your chances of making your events shine by achieving your event registration goals, while focusing on what truly matters most, your unique brand and outstanding content.
Download the Event Registration Canvas Today
Ready to take your event registration strategy to the next level?
Use it with your team, share it with partners, or include it in your onboarding toolkit for corporate events. Designed by Eventtia to help event professionals do their best work, fast.
FAQs: Frequently Asked Questions
What is the Event Registration Canvas?
The Event Registration Canvas is a one-page visual framework that enables event organizers to:
- Structure and document their event registration plan in detail
- Collaborate efficiently across marketing, operations, and tech teams
- Ask the right questions before jumping into execution
- Maximize registration conversion and optimize the participant journey
By working through the 10 elements of the canvas, you’ll uncover blind spots, improve internal alignment, and ultimately multiply your chances of success.
Who is the Event Registration Canvas for?
The Event Registration Canvas is made for professional event organizers managing event registrations for events of any size:
- Consumer events, Corporate events, B2B events
- In-person events, virtual and hybrid events
- From any industry: Retail, Financial, Education, Non-profit, Government, Industry, etc.
Why Use The Event Registration Canvas?
Here’s why event organizers should use the Event Registration Canvas:
- Alignment: It allows event organizers to get a quick and comprehensive understanding, as a team, of the event registration plan, process, risks and pitfalls.
- Clarity: You define a solid, end-to-end registration plan in one place.
- Speed: Use it in workshops or kickoff calls to align your team.
- Success: Avoid last-minute fire drills and maximize registration performance.
How to Use the Event Registration Canvas?
Here’s how to use the Event Registration Canvas, by Eventtia:
- Download the Event Registration Canvas excel file[b]
- Fill-out each element one-by-one, together as a team
- Event Registration Objectives
- Event Revenue Streams and Tickets Sales
- Event Attendees
- Event Registration Schedule
- Event User Journey
- Event Marketing Channels:
- Event Software & Technology
- Team, Roles & Job Sharing
- Event Registration Costs
- Risks and Challenges
- You may use it digitally on a computer, or you may print it out on a large surface so that your team can jointly start sketching and discussing business model elements with post-it notes or board markers. It is a hands-on tool that aims to foster understanding, discussion, creativity, and analysis
- Share the final file with your whole team
- Remember to update the file when necessary
Event Registration: How to Have More Success with Event Registration?
Get more results with your event registrations by following the following guides and articles:
Who is the creator of the Event Registration Canvas
The Event Registration Canvas was created in August 2025, by Laurent Dunys, Chief Marketing Officer at Eventtia Inc.
