Event Marketing Strategy | Eventtia Blog

Create Your Event Website Easier than Ever Before

Jun 4, 2019 3:08:49 AM / by Victoria

If you don’t have the expertise or the necessary help, building an event website can be a real hassle. Fortunately, there are new tools you can use to create a beautiful page for your event in no time. Ready to upgrade? Then check out this article.

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The industry of events and meetings is changing fast.

From innovative check-in procedures, such as face recognition, to unexpected brand experiences designed as virtual reality environments, there’s no end to transformation and improvement.

However, there’s one thing that has stayed the same (and probably will for a long time).

I’ll give you a hint: it’s the forefront of your event, meaning the first contact attendees have with your brand.

Moreover, it can make or break people’s impression of your conference, concert, or trade show.

I’m talking about your event website.

I don’t want to diminish the importance of your planning efforts, but your event website is everything, and if not designed correctly, it may negatively impact your attendance rate.

You might be wondering, “Why? What’s the big deal about an event website?”

An event website does a lot, if you think about it:

  • It builds trust

Do you think people will want to attend your event if your website is clunky or ugly?

Sure, you might get a few attendees to sign up because they know you directly, but people who don’t know you or your brand will click off your site and forget all about it (and you).

One powerful way to build trust with your future attendees is by presenting them with a well-executed and user-friendly website.

  • It communicates your brand

An event website is not just a page with basic information about your upcoming conference, seminar, or trade show. It’s also a unique tool you can use to present and communicate your brand.

From colors and logos to illustrations and photos, you have the opportunity to create a powerful brand presence that will stay in the memory of your potential attendees for a long time.

  • It’s a medium for engaging copy

What is an event website without high-quality copy?

One of the reasons you’ll want to create an attractive event website is to get visitors to take a particular action (such as registering for the event).

And this is possible only by publishing engaging copy that reflects the added value your event can provide.

  • It provides pertinent logistics information and carries out administrative

Ultimately, your website should offer potential attendees all the necessary information about the event (location, dates, program, speakers, venue, etc.). It also needs a strong back office infrastructure that will guarantee successful registration, email communication, badge generation, and invoice payments.

However, most organizers don’t have the necessary knowledge or skills to create a website.

This is not their job.

Nor do they always have access to efficient tools for building attractive and user-friendly sites. Plus, not all organizers will want to shell out big money to hire developers or third parties to carry out this task.

Don’t worry: We have an easy and quick solution.

To help you overcome these challenges, we’ve launched a new website composer that will help you create an event website without any technical background in no time.

Curious?

Let’s see what your options are:

A drag-and-drop menu

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What’s easier than just choosing from a few building blocks on your event website and simply dragging and dropping those elements?

Our new website composer significantly reduces the time spent on creating your website by adding all the components in just a few seconds.

Multiple structure options

Not sure if you’ll have enough blocks to choose from when building your event website?

Don’t worry; we covered this part, too.

Our drag-and-drop menu contains the following elements:

  • Registration
  • Networking Login
  • Registration Types
  • B2B Matchmaking
  • Speakers
  • Activities
  • Navbar
  • Footer
  • Cookie Consent
  • Headers
  • Custom
  • Maps
  • Exhibitors
  • Free Block (more about that later)
  • Contact Form.
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Different templates

One of the best features of our new website composer is the ability to choose from different designs and templates.

For example, you have four different registration block types.

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You can also choose one of the four types of headers.

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The only criterion you’ll want to consider is how you want to display the information.

On the other hand, you can decide what Speakers’ template suits you best.

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Are you searching for a different way of presenting your event program?

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Simply choose the design you like the most.

Immediate customization

As we agreed above, communicating your brand is one of the reasons why you’ll want to build an attractive event website.

But how can you do that with a fixed composer?

We solved this problem by giving you color and typography options for your website blocks. You can also decide the text alignment, text size, and link colors.

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Visual assets upload

Do you want to add a personal touch to your event website?

No problem.

You can upload an illustration or a photo to your header.

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Moreover, you can upload whatever visual asset you want to your Custom block, which was created for you to present more information about the event or whatever subject you think is important.

Multipage website

Although you can go with the option of creating an event landing page, you can also add more pages.

This depends on your information architecture.

If you want to keep it simple and short, build one landing page.

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If you decide you want to go into more detail and want to publish more data and information about your event, activities, location, speakers, etc., then you can add as many new pages as you need.

Built-in information

One feature I personally love is the built-in information.

Obviously, to use this website composer, you’ll have to create an event with Eventtia.

When creating the event, however, you’ll have to input the essential data (such as the dates, event name, program, attendee types, speakers’ names, etc.) into the platform.

Will you have to repeat the process when building your event website?

Nope.

Our software will take care of it for you, and once you drag and drop the structure blocks, the information will be there.

If you want to change the information, you’ll have to go the event settings and make the changes.

Countdown app for events

Knowing how much time is left until the event is important, especially if you want to invoke a feeling of urgency to motivate people to decide and register quicker.

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One of the blocks we’re proud of is the countdown clock that you can add to your website.

Space for creativity

Since we don’t want you to feel restricted in any way, we also preserved the Free Block item so that you can insert your custom HTML and create your own website design.

Responsive website

One of the most important characteristics of a 2019 event website is its responsiveness.

People should be able to visualize it from their PC, smartphone, or tablet, without losing any bits of information because of the poor display of the design.

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Luckily, with our composer, you’ll be able to build responsive websites.

Multiple visualization options

Do you want to know how your event website will be seen on different devices?

You can see for yourself how people will visualize your website on their PCs, smartphones, or tablets with just one click.

Cloning feature

Instead of creating a new website from scratch, you can clone the existing page and use it as you wish. For example, you once you’ve created the main website, you can clone it and change the text.

And that’s not all

There are many other features just waiting for you to discover them.

Here's just a few example of what our clients can do with the new composer:

Example #1. Car Insurance LATAM 2019

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Example #2. Seguros Field Trip 2019

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Example #3. Virtuality Paris

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Apart from that, we’re always improving our products, meaning you can look forward to even more features in the near future.

But until then, if you want to explore our platform, simply go to our website and check out our free trial.

Topics: Event Planning

Victoria

Written by Victoria

Communication and journalism with master degree on Event Management. Insterest areas: Knowledge and Events.