As event professionals, to attract more attendees, we must master the art of sending powerful email campaigns.
Compared to paid Facebook ads or other event marketing strategies, an email campaign lets you be more personal and have better control over the outcomes, meaning you can attract more attendees to register for your next event. You have immediate access to options such as open or response rates, and you can always experiment with different follow-up approaches, depending on the email receivers’ profile.
To attract more attendees, you must understand how this strategy works and how you can take good advantage of it. To help you with that, we put together a few tips you can follow when designing your next event email campaign: