Have you ever left a conference or trade show feeling like you didn’t get the best bang for your buck? You spent hundreds of dollars traveling across the country to attend an event and left feeling underwhelmed by the experience.
This is probably a result of a bad event that missed the mark on reaching its target audience.
Your ultimate goal as an event organizer is to add value and help your attendees see improvements in various areas of their lives.
You want attendees to walk away from your event ecstatic about the experience they just had. To truly add value to the event attendee experience, you want to deliver a different experience. Here are a few things you could do:
Allow attendees to express their interests in advance
Personalization is one of the hottest trends in the events industry right now. Event attendees are craving for the opportunity to curate their own event experience from start to finish.
This includes everything from building their own agenda, choosing what they eat, what speakers they hear from, and how they receive communication. Research shows that when event organizers offered more personalization, they saw a spike in attendee engagement.
Adding elements of customization not only creates a memorable experience for the attendee it helps streamline the event planning process for the team.
Accounting for different learning styles
We all have a different way of learning. Odds are each attendee has a preferred method of retaining new information. The best event planners pay attention to learning styles when building out an event strategy.
Providing better learning experiences will only increase your chances of boosting attendee engagement. There are three common learning styles: visual, audio, and kinesthetic. Everyone fits into one category of how they like to learn and some people lean toward more than one way of learning.
It’s imperative that when planning an event that you keep attendees learning styles in mind. Make sure each speaker is incorporating visual elements in their presentations, makes an ample amount of time for Q&A, and can receive handouts after the event.
Offer value-added content that extends beyond the conference
Designing a learning experience that people can’t get anywhere else is the key to planning a successful event. Producing original content that serves as a resource beyond the duration of the event is a great way to add value and enhance the event experience.
Examples of added value content are: mobile apps, video content, resource libraries, blog posts, discounts for registering for next years event on-site, and opportunities to network with the speakers during and after the event.
Utilizing technology to elevate the event experience
In today’s competitive events market, you want to stand out. By using the latest event technology on the market, you are guaranteed to enhance the experience for both attendees and speakers.
Deciding on what event technology to choose is becoming harder for event organizers. Keep the end consumer in mind and think about how they will interact with new forms of technology.
Will they interact with it? You want to keep your technology options simple and easy for attendees to use.
As an event planner, your ultimate goal is to create remarkable events that add value and motivate attendees to purchase tickets again. Remember that every little detail counts when satisfying the needs of each attendee. You have to do different things to achieve better results.
To measure the success and the event and gauge the attendee experience, you’ll need to add value first. Surveying attendees and sponsors post-event will help your team assess what success looks like and determine areas where you can improve.