Eventtia for Industries · Retail, Luxury & Consumer Brands

The event platform behind the world's brand-led programs.

Boutique appointments, private previews, store openings and brand activations. The guest sees your brand, never the vendor.

Trusted by the maisons and the brands that set the standard

Retail, Luxury & Consumer Brands

Eventtia is an event management platform used by luxury maisons and consumer brands, including Cartier, Van Cleef & Arpels, Tiffany & Co., Nike, Sony and Pernod Ricard. Brands use it to run private client events, boutique appointments, store openings and large brand activations. Every page, email, app and badge carries the brand's own identity (white label). One platform covers many brands, markets and languages, from a 50-guest private preview to activations above 10,000 guests.

  • 11,900+

    events run by retail, luxury and consumer brands

  • 2.4 million

    guest registrations

  • 59 countries

    and 530+ cities

  • 850,000+

    appointment and session bookings

Source: Eventtia platform data, September 2026.

Brand programs01 / The experience

What brands run.

A private preview in one boutique. The same masterclass in three cities. A store opening in every new market.

An L’École exhibition interior with illuminated jewelry displays
Exhibitions & private previewsL’École, supported by Van Cleef & Arpels
Singapore
A speaker and participants at a Sony Alpha photography workshop
Creator workshopsSony Alpha
Runners gather for Nike’s After Dark Tour in Los Angeles
Public brand activationsNike After Dark Tour · Los Angeles

Boutique appointments, recurring workshops and major activations, all on the same platform.

Brand events in numbers

Retail, luxury and consumer brands ran 4,000 events on Eventtia in the last twelve months, with more than 790,000 registrations. The median brand event had 48 registrations.

Brand programs on Eventtia also include 300 events with more than 1,000 registrations, including 29 with more than 10,000.

Programs include private previews, flagship and boutique openings, VIP evenings, ambassador programs, sales and partner kickoffs, trade trainings and product launches.

Source: Eventtia platform data, September 2026.

Appointment and slot booking02 / The booking experience

Let guests book their visit.

Guests choose a slot when they register, on a page that carries your brand. You set the capacity for each slot. See time-slot booking.

  • One calendar per boutique, or across locations.
850,000+appointment and session bookings
on Eventtia
Example booking page

Book your visit

Choose a date and a time that works for you.

Who's coming?
October 2026
Wednesday, October 14

Available times

Your selected visitWed, October 14 · 14:00 – 14:302 adults · 1 child
30 minutes
Brand operations

Built around your brand
and your teams.

White-label registration

Your brand throughout.

Eventtia carries your identity across registration pages, emails, the event app and badges. Guests stay in your brand’s world, from invitation to arrival.

Explore branded registration
Guest types & access

Control who gets in.

Set up invitation-only registration with different forms and approval rules for VIP clients, press and trade partners. Your team decides who is confirmed.

Explore invitation-only events
Multi-market operations

Local teams. Shared oversight.

Give each brand, region or boutique its own workspace, permissions and languages in Eventtia. Local teams run their events while the group keeps a shared view.

Explore multi-entity management Run events across your stores
On-site check-in

Ready at the door.

Check guests in by QR code with Eventtia’s phone app. Teams can register walk-ins and track attendance by event or session.

Explore event check-in
In production

Programs you’ve heard of, running on Eventtia.

Cartier: white label across global events.

Boutique invitations, high-jewelry previews and brand experiences across regions. Every guest touchpoint carries the Cartier identity, in several languages when the event calls for it. The group runs its brand program on one multi-entity architecture.

Read the case study Clienteling events with Salesforce
Globalbrand program

Nike: headless, inside Nike's own pages and apps.

Nike embedded Eventtia inside Nike.com, the iOS app and the Android app. Guests register in Nike-branded pages and never see Eventtia.

Read the case study
Headlessregistration

Van Cleef & Arpels: timed-slot exhibitions.

L'École exhibitions where visitors book a timed slot, so the room stays calm.

Read the case study
Timed slotsexhibitions

Sony: Alpha Universe across Latin America.

Sony Latin America runs the Alpha Universe creator program on Eventtia: workshops, photo walks and ambassador talks across the region, fully branded as Sony.

Read the case study
Latin Americacreator program

Pernod Ricard: one platform for events across the brand portfolio.

Each brand keeps its identity. Central IT keeps the data.

Read the case study
Multi-brandbrand portfolio

Bioderma (NAOS): professional training across markets.

Dermatology events and training programs for professionals, run across markets.

Read the case study
Multi-marketprofessional training

Ralph Lauren: customer events at the brand's standard.

Paid workshops and brand activations in 5 countries, with time-slot booking, Adyen payments and donations, and Ralph Lauren's own emails.

Read the case study
Multi-regioncustomer events

Dior: a season of paid masterclasses in Sydney and Melbourne.

Dior runs a branded portal for its fragrance classes and masterclasses in Sydney and Melbourne. Clients buy their place in each session and book again every season.

Australiapaid masterclasses

Just: professional trainings in Mexico City.

Just runs its training program in Mexico City on Eventtia: registration, on-site check-in and attendee management in one platform.

Read the case study
Mexico Citytraining program

All customer stories

FAQ

Can we run private, invitation-only events with no public discovery?

Yes. This is the default for most brands. Pages can be password-protected and limited to invited emails, and you choose whether each page is indexed by search engines. Each invitee gets a personal link. Without it, the guest sees an "invitation only" page.

How does white label work? Is Eventtia visible to guests?

No. Registration page, confirmation email, event website, mobile app, badges, URL and sender name all carry your brand. Eventtia appears only in your team's admin tools.

We run several brands or markets. How is that handled?

Each brand, region or business unit gets its own space with its own branding, users and programs, under one governance layer that central IT controls.

Can we run appointment calendars in several boutiques at once?

Yes. Each location has its own slots and capacity. Local teams see their own guests. Group teams see every market.

Can one event have different tiers with different approval flows?

Yes. Each guest type has its own form, price, approval rule and fields. VIP tiers are reviewed before confirmation or payment.

How deep does multi-language go?

Languages are part of the data model: events, forms, fields, emails, the app and pages. European languages are standard. Asian and Arabic scripts, right-to-left included, are available as a premium option.

Do guests need an account to register?

No. They register on your page, in their language, and get their confirmation and slot time by email.

Who owns the guest data?

You do. You are the controller, Eventtia is the processor. We do not share or sell guest data. Full export by CSV, XLS or API at any time.

Does Eventtia connect to our CRM and retail systems?

Yes, through our REST API and webhooks, mapped to your own client records and fields. There are no one-click CRM connectors: your team or ours builds the connection, directly or through n8n or Zapier (on request). See the guides for Salesforce, HubSpot and Microsoft Dynamics 365. For private client events, see clienteling event software.

What does implementation look like for a global program?

An Eventtia team works with your IT, brand and operations teams from design to go-live: SSO, custom domains per region, brand assets per entity, regional payments, languages. Timing depends on your integrations and setup. The Eventtia side moves fast, and faster still now that AI assistants can set up events through the MCP server.

Can we use Eventtia for boutique openings and for large activations?

Yes. A 50-guest opening and a 10,000-guest activation use the same registration, emails and check-in app.

Show us your next season.

Bring your boutique calendar, your store openings or your launch. We will show you how it runs on Eventtia, with your slots, your brand and your markets.

Book a working session