Event Management & Data

How to Plan a Results-Driven Seminar for Your Sales Teams

Victoria Rudi
April 30, 2019

Table of Contents

In this article, we’ll be looking at the steps you’ll want to take to coordinate the work of your sales teams and run efficient seminars that will positively impact your sales.

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Seminars and workshops are key meeting formats that ensure the knowledge transfer within your different departments and teams.

This becomes crucial when the number of processes and people involved in the production, marketing, and sales becomes too big to manage.

Without running informative and engaging seminars, your teams may manifest a series of discrepancies in their work, decreasing the impact and outreach of your brand.

These seminars are especially important for your sales team(s).

If you have multiple sales teams across the country or even the globe, you might find it quite difficult to communicate with them efficiently. In other words, you won’t be able to provide them all the necessary information about the product updates, upcoming marketing processes, and new sales strategy in real time.

Moreover, the lack of contact between your sales representatives and other company departments might negatively affect the company image.

After all, without having access to crucial business data, your sales teams will provide incorrect data about your product or miss important opportunities by not mentioning new discounts or feature updates in their offers.

That’s why running result-driven seminars for your sales teams is key to ensuring their success and alignment with your general business goals.

Having this in mind, let’s look at the steps you should take to plan and run results-driven seminars for your sales teams:

Build a learning culture at your company


Before you start running seminars for your sales employees, you’ll want to think about your company values and culture.

To make things more efficient and friendlier, it’s important to develop a learning-based mindset within your departments and transform this approach into practical activities during these seminars.

For example, you could introduce a dynamic called “couch talks,” where employees can get to know each other better.

What’s a couch talk?

Usually, it’s a 30-minute conversation with different people from various departments, such as engineers, content creators, accountants, etc.

These conversations will revolve around their work at the company and answer any questions related to their professional activities.

The main goal with couch talks—and other learning activities—is to get your teams familiar with this mindset and encourage people to get to know the internal life of the company better.

Focus on the product updates


An important piece of knowledge to share with your sales department revolves around product updates. Without knowing exactly what they’re selling, your teams might get an incomplete image of your product and miss the chance to close better deals.

So make sure you involve your product team, engineers, and marketing department when you build your seminar.

First, you can kick off the session by introducing the new changes, improvements, and bug fixes. Then, the engineers can answer more complex questions about the product or even answer questions that your sales team might have.

Second, your marketing representatives can share new strategies or approaches the sales teams can take to promote the product.

This type of knowledge sharing will help your sales teams better understand how the product changed and how the company communicates with potential leads, prospects, and clients.

Offer an incentive surprise for those who attend


You don’t want to make your seminar about work only—you also must provide some incentives to those who are attending the event.

For example, you could organize a delicious meal for everyone after the seminar, or you go the extra mile and organize a surprise experience for employees, such as going to an escape room or enjoying a wine tasting or brewery tour.

Provide a platform for the attendees to share their thoughts


An important thing to remember is that you should see these seminars as an opportunity to involve everyone in the decision-making processes.

Consider using an event management platform that lets you run live polls. This way, your teams can upvote and downvote different company initiatives.

Live stream the event for those who can’t attend


Finally, if you have sales teams all around the world, you might find it impossible to bring everyone together in one room.

To solve this problem, live stream the event and then publish the video to your internal platform so that your sales representatives all around the globe can get an update about what’s new and what they should consider when selling the product.

To wrap up

When it comes to big companies and teams, seminars are crucial for knowledge transfer. This is especially true regarding your sales team(s), because they are at the forefront of your brand, pushing your product out into the world. They need to thoroughly understand the product updates and new processes you’ve introduced.

Make everyone is on the same page by planning a few annual seminars for your sales representatives (and maybe engineers, customer success and communication departments, as well) so that your company can keep running smoothly and you achieve your wanted results.

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Victoria Rudi
Senior Content Specialist
With a Master’s degree in Event Management and a keen follower of SaaS technologies, Victoria is an event content master, producing insightful and valuable for Eventtia’s blog and beyond

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