From eye-catching social media campaigns to polished highlight reels, the images and videos you create can determine how your event is perceived. But producing high-quality content has traditionally required big budgets, professional equipment, and lots of time; resources that many event planners don’t always have.
That’s starting to change. A recent PCMA survey found that over 90% of event planners are already experimenting with AI tools in their workflows, showing just how quickly these technologies are becoming part of the industry standard.
AI-powered platforms now make it easier and cheaper than ever to generate stunning images, engaging videos, and fully branded promotional assets in minutes. With the right software, you can create speaker introduction videos or turn raw event footage into professional highlight reels without needing advanced design or editing skills.
In this guide, we’ll explore some of the best AI tools for image and video generation, show you how they can be applied at different stages of event planning, and share how pairing these tools with an event management platform like Eventtia can help you run professional, branded events at scale.
How Event Organizers Can Use AI Image and Video Tools
From boosting online visibility to enhancing attendee engagement, AI-powered video and image tools can be applied across multiple touchpoints of the event journey. Here’s where they can make the biggest impact.
Event Website
Your event website is often the first impression attendees will have, and strong visuals play a critical role in building excitement. AI design tools can help you generate custom banners, hero images, and graphics that reflect your event’s theme without needing professional design expertise.
For example, if you’re launching a sustainability-focused conference, AI image generators can produce on-brand illustrations of eco-friendly cityscapes or natural landscapes. Video tools can also be used to embed animated introductions or speaker highlights directly into the site, instantly making it feel more professional.
💡 Prompt Idea: How to create an event website with AI
“Design a clean, modern event website for a [conference type]. Include a hero image with [theme imagery, e.g., eco-friendly cityscape], bold banners for key sessions, and a section for speaker introductions with professional-looking photos.”
Event Badges
In just a prompt and a few clicks, you can rapidly generate two or three badge design options that align with the brand identity from your event website using AI.
Don’t forget to include the essentials: attendee name, company, QR code, and your event logo.
💡 Prompt Idea: How to create event badges with AI
“Design professional event badges for [event name]. Use the brand colors and logo from the event website. Include space for attendee name, company, a QR code, and ensure the design feels modern and on-brand.”
Social Media Marketing
Social platforms thrive on visuals, and AI tools make it easier to create content that cuts through the noise. Event organizers can use AI-generated images to design branded templates for countdowns, speaker announcements, or behind-the-scenes sneak peeks optimized for platforms like Instagram Reels or TikTok.
AI also helps with consistency, ensuring all posts share a cohesive look and feel that reinforces your event’s identity. This makes your campaign more recognizable, helping you attract and retain attention in crowded feeds.
💡 Prompt Idea: How to create a Facebook post for the Future World Forum with AI (example)
“Create a modern Facebook event promo post for Future World Forum (December 14–15, 2025, at the Manhattan Center in New York). Use a futuristic theme with dark blue and black tones, a globe graphic with digital network elements, and bold typography for the date and location. Include a clear call-to-action button that says ‘Register Now’.”
Promotional Emails
Email is still one of the most effective communication channels for events, and visuals can increase engagement. With AI, you can create banners, infographics, and short videos that illustrate key details like schedule highlights or speaker lineups.
For example, instead of sending a plain-text reminder about early bird registration, you could include an AI-generated video clip with animated event branding and a countdown timer.
💡 Prompt Idea: How to create promotional email visuals with AI
“Design a promotional email banner for [event name]. Include bold text for ‘Early Bird Registration Ends Soon,’ use the event’s brand colors and logo, and add a subtle countdown timer graphic. The style should be clean, modern, and attention-grabbing for inboxes.”
Event Promotions and Merchandise
From posters and brochures to digital programs, AI can help you create polished signage, promotional materials and merchandise productsthat are both budget-friendly and eye-catching. You can generate print-ready designs tailored to your event’s brand guidelines and use video platforms to produce compelling ads for display screens or partner websites.
Live Event Enhancements
AI visuals don’t have to stop at promotion; they can also enhance the live event experience, both for in-person and virtual events. Organizers can use real-time video generation for interactive displays, virtual avatars, personalized photo distribution (using facial recognition), or AI-edited highlight reels shown during closing sessions.
Imagine being able to display a professionally edited video of the day’s activities at a gala dinner only hours after they happened. With AI tools that automate editing, transitions, and music selection, this is now entirely possible, giving attendees content to share instantly on their own networks.
Post-Event Engagement
After the event ends, visuals remain key to keeping momentum alive. AI video generators can turn raw footage into sleek recap videos for sponsors, while AI images can be used in thank-you emails, survey campaigns, and social posts. Sharing this kind of content helps extend the life of your event and keeps your audience engaged until the next one.
💡 Prompt Idea: How to create post-event recap content with AI
“Generate a 60-second highlight video for [event name]. Use raw event footage and edit it into a sleek recap with background music, branded intro and outro, and text overlays showing key stats (e.g., number of attendees, keynote speakers, or sessions). The style should feel energetic and professional, suitable for sharing on social media and in sponsor follow-ups.”
The Best AI Image and Video Generation Tools for Events
There’s no shortage of AI tools for creating visuals, but not all of them are equally suited for event organizers. We’ve put this list together to help you choose wisely and learn how you can apply AI video and image tools directly to your events.
Tool | What it Does | Pros | Cons | Best for Events | Pricing |
Descript | Transcript-based video and audio editing | Easy editing, screen recording, overdub | Limited real-time features, higher cost for pro plans | Editing speaker recordings, making highlight reels | Free plan, Pro from ~$24/mo |
Synthesia | AI avatar-driven video generation | Multilingual, saves time & budget | Avatars can feel robotic | Welcome videos, multilingual announcements | Free plan, Starter from ~$18/mo |
Gemini / Nano Banana | Image generation | High-quality visuals, flexible styles | Prompt-sensitive, usage limits | Branded graphics, themed illustrations | Free plan, Pro from ~$20/mo |
Google Veo | Text-to-video cinematic generator | High-quality cinematic clips | Limited availability, experimental | Teasers, trailers, creative storytelling | Available to developers on the paid tier of the Gemini API |
Runway | AI video editing & generation | Real-time editing, creative effects | Resource-intensive, paid tiers | Cinematic recaps, sponsor content | Free plan, Standard from $12/mo |
Luma Dream Machine | 3D photorealistic visuals | Realistic, immersive 3D | Slow rendering, limited fine-tuning | Stage backdrops, AR/VR experiences | Free plan, Lite from $10/mo |
CapCut | Mobile-first video editing with AI | Free, social media-ready | Limited for long edits | TikTok, Instagram reels, quick BTS content | Free, paid plans start at $20/mo |
Sora by OpenAI | Advanced text-to-video generator | Groundbreaking realism | Limited rollout, trial & error with prompts | Cinematic teasers, branded storytelling | Included in ChatGPT Plus for $20/mo |
PopAI Video Generator | Fast text/image-to-video tool | Simple, budget-friendly | Less polished outputs | Quick social promos, sponsor thank-yous | Free plan available, Pro from $12/mo |
Canva | Drag-and-drop design & video creation | Beginner-friendly, massive template library | Outputs can look generic | Brochures, banners, quick promo videos | Free plan, Paid options from $15/mo |
Peech | AI video marketing automation | Scales branded video content | Less creative flexibility | Sponsor shoutouts, consistent promo content | Pricing on request |
Pictory | Turns long-form video into short clips | Easy repurposing, captions | Limited originality | Highlight reels, repurposed sessions | From ~$19/mo |
Adobe Firefly | AI-powered images & graphics in Adobe suite | Professional polish, Adobe integration | Steeper learning curve | Branding, signage, marketing campaigns | From $10/mo |
InVideo | Template-driven AI video generator | Affordable, easy templates | Templates can feel repetitive | Quick promo videos, recap content | From $28/mo |
Descript
What it does: Descript is an all-in-one video and podcast editing tool. It lets you edit video as easily as editing a Word document, thanks to its transcript-based editing system.
Pros:
- Easy-to-use interface for non-video editors
- Powerful screen recording and overdub features
- Great for polishing event recordings
Cons:
- Best for post-production, not real-time visuals
- Pricing can add up if you need advanced features
How to use it for events: Use Descript to quickly edit keynote recordings, panel sessions, or training content into digestible clips you can share with attendees post-event. It’s also great for creating short highlight reels.
Synthesia
What it does: Synthesia generates AI avatars that can present scripted content in more than 140 different languages, eliminating the need for filming real actors.
Pros:
- Saves time and budget compared to professional shoots
- Wide selection of avatars and languages
- Ideal for global audiences
Cons:
- Avatar delivery can feel “robotic” if not carefully scripted
- Limited customization compared to live actors
How to use it for events: Perfect for pre-event announcements, multilingual welcome videos, or sponsor messages played during breaks.
Gemini (with NanoBanana)
What it does: Gemini is Google’s generative AI platform, and Nano Banana is one of its image editing tools. Together, they let you create high-quality images from text prompts or transform existing photos into countless new variations.
Pros:
- High-quality, flexible visuals
- Can generate or edit images quickly
- Saves time and design budget
Cons:
- Results can vary depending on prompts
- Some advanced features require paid access
- Less precise than professional design tools
How to use it for events: Use Gemini with Nano Banana to generate on-brand graphics, themed banners, or sponsor visuals. You can also upload event photos and quickly create fresh, styled variations for social posts, recap content, or promotional assets.
Google Veo 3
What it does: Veo is Google’s experimental AI video generator capable of producing high-quality, cinematic-style short clips from text prompts.
Pros:
- Produces visually stunning content
- Strong potential for creative storytelling
- Easy prompt-to-video functionality
Cons:
- Still experimental, with limited availability
- May require multiple prompts to get usable output
How to use it for events: Create teaser trailers, mood-setting visuals for opening sessions, or unique thematic clips for social media promotion.
Runway
What it does: Runway is an AI-powered video editing and generation suite known for its real-time green screen and text-to-video features.
Pros:
- Advanced, creative effects
- Real-time editing capabilities
- Suitable for both professionals and beginners
Cons:
- Can be resource-intensive on devices
- Subscription required for premium outputs
How to use it for events: Use Runway to make cinematic highlight reels, live recap videos, or dynamic sponsor content during the event.
Luma Dream Machine
What it does: Luma’s Dream Machine creates photorealistic 3D video and image outputs from prompts.
Pros:
- Creates highly realistic visuals
- Unique 3D-style outputs for immersive experiences
Cons:
- Can take time to render complex prompts
- Limited fine-tuning compared to traditional design tools
How to use it for events: Generate 3D visuals for immersive stage backdrops, AR experiences, or futuristic promotional teasers.
CapCut
What it does: CapCut is a TikTok-native video editing app with AI-driven templates, filters, and automation features. It used to be entirely free, but now has a paid version where most of the valuable features live.
Pros:
- Extremely user-friendly
- Perfectly optimized for short-form, social-ready content
Cons:
- Limited capabilities for longer, professional edits
- Best suited for vertical video formats
How to use it for events: Quickly produce engaging TikToks, Instagram Reels, or behind-the-scenes videos during the event.
Sora by OpenAI
What it does: Sora is OpenAI’s advanced text-to-video generator, capable of creating realistic, story-driven clips from text prompts.
Pros:
- Groundbreaking realism and detail
- Great for creative storytelling and marketing
- Versatile for different event themes
Cons:
- Still in limited rollout and unavailable in certain European countries
- May require trial and error with prompts
How to use it for events: Generate high-quality cinematic teasers, branded storytelling videos, or even short films that capture your event’s theme.
PopAI Video Generator
What it does: Often considered a ChatGPT alternative, PopAI also supports video creation. You can use it to make fast, simple videos from text, images, or slides.
Pros:
- Quick turnaround for video creation
- Intuitive for non-designers
- Budget-friendly
Cons:
- Outputs can feel less polished compared to premium tools
- Best for short, straightforward clips
How to use it for events: Make quick promo clips for social, announcement videos for newsletters, or simple sponsor thank-you reels.
Canva
What it does: Canva is a design platform with AI-powered image and video generation features built into its drag-and-drop editor.
Pros:
- Extremely beginner-friendly
- Huge library of templates
- Integrates both image and video tools
Cons:
- Outputs can feel generic if you only use stock templates
- Limited for advanced video production
How to use it for events: Design promotional materials, banners, brochures, and quick branded videos without needing a full design team.
Peech
What it does: Peech is an AI video generator specialized for marketers, designed to create professional video content at scale.
Pros:
- Tailored for business marketing
- Automation makes scaling easy
- Focuses on brand consistency
Cons:
- Less creative flexibility compared to design tools
- Pricing geared toward larger teams
How to use it for events: Great for creating a large batch of consistent promotional videos, sponsor shoutouts, or branded educational content leading up to your event.
Pictory
What it does: Pictory transforms long-form content like webinars or recordings into short, shareable video snippets. It can also be used to create videos from text or scripts.
Pros:
- Saves hours on manual editing
- Great for repurposing existing content
- Easy captioning and branding features
Cons:
- Less useful for creating new, original visuals
- Outputs can sometimes lack polish
How to use it for events: Turn full-session recordings into short highlight reels or snackable clips for post-event marketing and sharing across social platforms.
Adobe Firefly
What it does: Adobe Firefly generates AI-driven images, graphics, and text effects, integrated directly into the Adobe Creative Cloud ecosystem.
Pros:
- Professional-grade outputs
- Seamless integration with Adobe tools
- Strong brand consistency options
Cons:
- Learning curve for non-designers
- Requires Adobe subscription
How to use it for events: Create high-quality graphics for event branding, signage, and marketing campaigns with professional polish.
Invideo
What it does: InVideo is a beginner-friendly AI-powered video creation tool with templates and text-to-video options.
Pros:
- Great for quick video creation
- Thousands of ready-to-use templates
- Affordable pricing tiers
Cons:
- Templates can feel repetitive
- Limited customization compared to advanced tools
How to use it for events: Use it to create polished promo videos, announcements, or recap content without needing technical skills.
Tips for Using AI Video and Image Generators for Events
AI-powered visuals can take your event marketing and engagement to the next level, but they work best when paired with a strong event strategy, clear branding, and an understanding of your audience. Here’s how to get the most out of AI image and video generators for your events.
Start With a Clear Vision
AI tools are only as effective as the prompts you provide. Before generating images or videos, define your goal: Do you want to create a teaser trailer, event signage, or quick social media content? Having a clear outcome in mind will help you write stronger prompts and get better results.
Use AI as a Time-Saver, Not a Replacement
AI should speed up your workflow, not replace human creativity. Let the tools handle repetitive or technical tasks, like editing long recordings into short clips, while you and your team focus on strategy, storytelling, and the human touch that makes your event unique.
Keep Branding Consistent
It’s easy to get carried away with flashy AI effects, but consistency is key for professional-looking events. Use your brand’s color palette, fonts, and logos across all AI-generated visuals. Many platforms, like Canva and Peech, allow you to upload brand kits to maintain cohesion.
Test Across Platforms
What looks great on a widescreen display may not translate well on Instagram Stories. Always test your AI-generated content across the platforms and devices where your audience will see it, and adjust formats or aspect ratios accordingly.
Fact-Check and Review Carefully
Some AI tools may generate visuals or text overlays with errors, odd details, or even unintended inaccuracies. Always review and polish AI-created content before publishing to avoid mistakes that could harm your event’s credibility.
Combine Tools for the Best Results
You don’t have to rely on just one platform. For example, you could use Runway to create a cinematic teaser, Canva for promotional graphics, and Pictory to repurpose event recordings into shareable clips.
You may also use ChatGPT or your favorite AI Agent to help you come up with the best social media marketing plan and create a comprehensive content calendar, before generating images and videos.
Stay Transparent and Ethical
If you’re using AI-generated speakers, avatars, or visuals, consider disclosing it, especially if it could confuse your audience. Some attendees value transparency, and clear communication helps you avoid ethical missteps.
Collect Feedback From Attendees
After using AI visuals at your event, ask your attendees what they thought. Did the promotional videos grab their attention? Did the highlight reels feel engaging? Feedback helps you refine how you use AI for future events.
Key Takeaways: Harnessing AI With the Right Event Platform
AI can help you create more engaging visuals, streamline marketing, and deliver memorable experiences to attendees. The right mix of AI tools can save time, cut costs, and elevate the overall quality of your events.
But while AI offers exciting opportunities, it works best when paired with a solid event management platform, like Eventtia. Eventtia gives you the structure to plan, manage, and execute your event seamlessly, while AI tools layer on creativity and efficiency.
Imagine using AI to design compelling visuals for your campaign, and then using them to build a branded, drag-and-drop event website. Or generating personalized highlight reels and sharing them directly with attendees via Eventtia’s email features. Together, AI tools and Eventtia help you focus less on logistics and more on creating an incredible event.
Schedule a demo today to see how Eventtia can help you and your team plan, execute, and analyze your events more effectively.
