Whether you are planning an award ceremony to thank your employees for their hard work or you are looking to recognize professionals in your industry for their success, these festivities are a great opportunity to gather everyone together to say thanks. In this article we will highlight how to plan a show-stopping awards ceremony.
We’re all familiar with the conversion funnel. Before buying your product or service, a lead will enter the awareness stage, get to know your brand, and extract its initial value from this interaction. Next, if the lead moves down through the funnel, he or she will enter the consideration stage, meaning he or she is very interested in what you have to offer. Finally, when a lead is at the bottom of the funnel, he or she will be very close to making a decision and closing the deal by purchasing your product. How will event marketing help you improve the conversion funnel? Let’s find out.
How to use traditional storytelling tactics to tell your brands story at an upcoming event.
In this article we will discuss how companies can learn more about their leads (needs, wants, motivations, burning pains) by planning events and engaging in conversations with their attendees, by analyzing attendance data, setting up a follow-up strategy after the event, etc.
[Guest post written by Shyamal Parikh, the Founder of SmartTask]
Knowing your audience is the main prerequisite for a thriving business. Buyer personas, ideal customers, and target groups are only few of the frameworks a company uses to profile potential prospects. In this article, we’ll discuss the ways in which you can define your attendee personas to achieve better results from your brand events.
In this blog post we will look at strategies your company can take to attract and convert new sales opportunities at your next trade show.
Planning events takes plenty of time and effort, and you can’t always evaluate the ROI correctly. So how can you be sure that someone decided to buy your product because of an experience she or he had during your event? If you want to excel and quantify your results, you need to utilize event marketing. In this article, we’ll discuss the ways in which you can align the events you run with your company’s business goals.
A new year brings new challenges and opportunities. With the start of 2020 just a few months away, event planners will be faced with a whole new realm of obstacles when planning events.