Event Marketing Strategy | Eventtia Blog

How to Organize an Awards Ceremony

Sep 26, 2019 3:58:58 AM / by Jewel Hazelton posted in Event Planning

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Whether you are planning an award ceremony to thank your employees for their hard work or you are looking to recognize professionals in your industry for their success, these festivities are a great opportunity to gather everyone together to say thanks. In this article we will highlight how to plan a show-stopping awards ceremony.

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How Events Improve Your Conversion Funnel

Sep 25, 2019 1:13:31 AM / by Victoria posted in Event Marketing

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We’re all familiar with the conversion funnel. Before buying your product or service, a lead will enter the awareness stage, get to know your brand, and extract its initial value from this interaction. Next, if the lead moves down through the funnel, he or she will enter the consideration stage, meaning he or she is very interested in what you have to offer. Finally, when a lead is at the bottom of the funnel, he or she will be very close to making a decision and closing the deal by purchasing your product. How will event marketing help you improve the conversion funnel? Let’s find out.

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How to Tell the Story of Your Brand at Your Event

Sep 18, 2019 3:22:35 AM / by Jewel Hazelton posted in Event Planning

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How to use traditional storytelling tactics to tell your brands story at an upcoming event.

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How to Choose the Right Event Management Technology for Your Company

Sep 17, 2019 4:20:55 AM / by Victoria posted in Event Planning

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How to Conduct Active Listening at Your Events

Sep 12, 2019 6:31:20 AM / by Jewel Hazelton posted in Event Planning

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In this article we will discuss how companies can learn more about their leads (needs, wants, motivations, burning pains) by planning events and engaging in conversations with their attendees, by analyzing attendance data, setting up a follow-up strategy after the event, etc. 

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Top 7 Ways to Grow Your Email List Before the Next Event

Sep 11, 2019 8:52:23 AM / by Victoria posted in Event Marketing

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[Guest post written by Shyamal Parikh, the Founder of SmartTask]

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How to Profile Your Attendee Personas for Better Results

Sep 10, 2019 8:12:56 AM / by Victoria posted in Event Marketing

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Knowing your audience is the main prerequisite for a thriving business. Buyer personas, ideal customers, and target groups are only few of the frameworks a company uses to profile potential prospects. In this article, we’ll discuss the ways in which you can define your attendee personas to achieve better results from your brand events.

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How to Attract and Convert More Leads at Your Next Event

Sep 5, 2019 1:44:18 AM / by Jewel Hazelton posted in Event Planning

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In this blog post we will look at strategies your company can take to attract and convert new sales opportunities at your next trade show.

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How to Align Your Event with Your Business Goals

Sep 3, 2019 6:06:47 AM / by Victoria posted in Event Planning

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Planning events takes plenty of time and effort, and you can’t always evaluate the ROI correctly. So how can you be sure that someone decided to buy your product because of an experience she or he had during your event? If you want to excel and quantify your results, you need to utilize event marketing. In this article, we’ll discuss the ways in which you can align the events you run with your company’s business goals.

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Challenges Planners Will Face in 2020 and How Can We Overcome Them

Aug 30, 2019 2:00:35 AM / by Jewel Hazelton posted in Event Planning

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A new year brings new challenges and opportunities. With the start of 2020 just a few months away, event planners will be faced with a whole new realm of obstacles when planning events.

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