Have you ever left a conference or trade show feeling like you didn’t get the best bang for your buck? You spent hundreds of dollars traveling across the country to attend an event and left feeling underwhelmed by the experience.
Everyone wants to hear from industry experts. The trick is gaining brand recognition for your expertise. In this blog post, we will discuss how to gain authority in a saturated event market when you are just starting out.
Looking to turn your small-industry trade show into a world-renowned event? In this article, we explore learnings and best practices from some of the world’s largest trade shows on how to organize a successful large-scale event.
In this blog post, we’ll uncover common trade show mistakes you can avoid when preparing for your next event.
Thousands of visitors will walk by your trade show booth. Capturing their attention is key. Here are six tips to help ensure your exhibition booth design is eye-catching and inviting.
A few months ago, we started to run a series of interviews with our clients. We decided to do that because we wanted to share their best practices for planning events and B2B meetings with the world.
In this blog post, we will highlight how to use design thinking to create a memorable trade show experience.
We’re all talking about logistics, planning, and attendee experience, yet we tend to forget about one of the most important challenges when running an event. Inclusivity is neither a trend nor a fad. On the contrary, it ensures an equal, nondiscriminatory attitude toward all attendees and celebrates our human diversity. So let’s take the time to talk about inclusivity at events.
What makes trade shows truly valuable for your attendees? Is it the possibility of visiting multiple stands and enjoying the brand experience different companies offer? Or maybe it’s the knowledge speakers share during panel sessions? Yes and yes, but it’s also about their networking experience.
Event technology is evolving faster than ever. In the past decade, the events industry has experienced a complete digital transformation. Nowadays, you can’t walk onto a showroom floor without experiencing some of the latest trends in event technology. In this article, we will discuss the important role that event technology plays in organizing successful events.