Trade shows are complex.
When it comes to planning sustainable events, you can identify two types of planners. The first one is planners who’ve decided to “go green” because it’s trendy and it will give them a better marketing positioning. They tend to opt for vegetarian (or vegan) catering, search for venues powered by alternative energy resources, and reduce plastic at their events.
“I’m already spending so much time in the office … why should I attend after-hour company events?”
Like it or not, aesthetics rule the internet. The event industry is not an exception.
What’s the first thing that comes to your mind when you think about planning a networking session?
If people love your event, they’ll definitely talk about your brand. It’s as simple as that.
Blog originally posted on Endless Events