A quick search on Google for ‘Event Software’ yields a lot of results, almost 11,000,000 to be exact. Evidently, it’s fair to say there’s a lot of event technology platforms that promises it all.
The recipe for any successful event is how much planning and preparation you put in beforehand. That’s a given, but sometimes it requires a little more than that, especially when planning multiple events across different locations or countries.
Ever feel like events are causing a big black hole in your marketing budget? Unable to trace all of your expenditures without seeing any ROI? No way of seeing where every dollar you spend is going?
Planning one event alone is never plain sailing. So imagine planning multiple events in a short space of time spread out in different cities or countries 😲. Sounds daunting, right?
It should come as no shock that brands such as Salesforce, Apple, and Tesla are investing big in events 💲💲. Every year we see these events, with their own dedicated followers, capture the headlines with product launches, speakers, and exclusive brand elements.
Event marketing is results-driven 📈 and truly efficient, but only when done correctly. 👆
Running events and expecting new prospects or clients to drop into the pipeline is merely wishful thinking. 🤷♀
Customers don’t buy from people that they don’t trust and there’s plenty of evidence to prove it. A recent report from LinkedIn found that trust is the #1 factor in closing deals - above ROI and price. Whilst in another study by Accenture, 43% of subscribers left their current provider company when they lost trust in the brand.