With over 1.59 billion monthly active users worldwide, TikTok has firmly established itself as a powerhouse in digital engagement, ranking among the top five social media platforms globally. TikTok is most popular among Gen Z users, with a staggering 76% of Americans in the 18-24 age bracket using the platform, according to Statista.
Brand visibility is striking: about 54% of TikTok users engage with brand content daily, and 61% have discovered new products via the app. For event promoters, TikTok can be a goldmine. The platform’s huge reach and high engagement make it an ideal stage to showcase, hype, and drive attendance to any live or virtual event.
When combined with other event promotion strategies, using TikTok can significantly increase engagement and attendance at your next event. In this guide, we’ll explain how to promote an event on TikTok, and how an all-in-one event management platform like Eventtia can help take your event promotion to the next level.
First, Can I Create an Event on TikTok?
You can create an event on TikTok, though not in the traditional ticketed or RSVP-based way you might expect from platforms like Eventbrite or Facebook. TikTok offers a few event-related tools and integrations that make it easy to build hype and drive attendance, especially if you’re using LIVE video or third-party platforms.
If you plan to go live, TikTok lets you schedule and promote a LIVE Event. This feature allows you to set a date and time, provide a title and description, and even add a custom cover image. Once your LIVE Event is published, followers can opt to receive reminders and updates, so they’ll know exactly when to tune in. This is a great way to build anticipation, especially for product launches, Q&As, performances, or behind-the-scenes content.
If you’re using Eventtia as your event management platform, you can create posts and promotional content about your event and then share them on TikTok. You can create a branded event website or page with Eventtia, then use TikTok’s native promotional tools (like Spark Ads or boosted posts) to drive traffic to your event’s landing page or registration link.
How to Promote Your Event on TikTok
If you’ve created an event with Eventtia or another platform, here are some tips for promoting your upcoming event on TikTok. If you’re interested in combining this approach with other social media platforms, take a look at our guides on Instagram event promotion and LinkedIn event promotion.
Make the Details as Clear as Possible
Clarity is key. Make sure your videos answer the who, what, where, when, and why within the first few seconds. Include the event name, date, time, location (if applicable), and a quick reason to attend. Use on-screen text, voiceovers, and captions to reinforce key details, especially if your video includes background music or fast cuts.
Link to Your Event Website or Page
Always include a call-to-action in your video and your profile bio. Mention in the video: “Click the link in bio to sign up!” or add text overlays like “Get tickets now.” TikTok allows clickable links in bios for business accounts or those with over 1000 followers, so be sure to link to your Eventtia event page or official website by adjusting your business settings.
Use Hashtags for TikTok Event Promotion
Hashtags improve discoverability. Include a mix of:
- Branded hashtags (e.g., #GreenFest2025)
- Event-specific hashtags (#SustainabilitySummit)
- Trending TikTok hashtags (#EventTok, #TikTokEvents)
- Local/geotargeted tags (#NYCEvents, #LAConcerts)
This helps you show up on both niche and popular search feeds.
Jump on Viral Trends
TikTok thrives on trends. If there’s a trending sound, meme, or challenge that aligns with your event theme or audience, use it creatively to grab attention. For example, if there’s a trending audio clip about being “booked and busy,” you can pair it with footage of your sold-out speaker lineup or packed event calendar.
Use Apps to Elevate Your Content
To stand out, use video editing apps like CapCut, InShot, or Canva to polish your content. These apps let you add transitions, animations, effects, and text overlays that align with your event branding. TikTok also integrates seamlessly with CapCut, offering templates that simplify content creation while keeping it visually compelling.
Involve Influencers, Speakers, Sponsors, and Your Employees
Collaboration drives engagement. Ask influencers in your niche or event speakers to post teaser clips or “why I’m excited for this event” videos. Have sponsors and team members create behind-the-scenes footage, countdowns, or tutorials related to the event. This boosts reach and builds excitement from multiple angles.
Go Live to Promote Your Event
We’ve already mentioned that you can schedule and promote a live event on TikTok, so why not use this feature to build hype about your upcoming event? Rather than scheduling a TikTok LIVE for your actual event, why not schedule a Q+A with one of your speakers, or an influencer who’s been involved in promoting your event?
Create Paid Posts if Your Budget Allows
TikTok’s paid ad tools are powerful. You can boost organic posts or create In-Feed Ads and Spark Ads that look native to the platform. Paid campaigns can target demographics based on age, gender, interests, and behaviors, making sure the right people see your event. Even a small budget can dramatically increase visibility.
Geotarget Based on Your Audience
If your event is location-specific, geotargeting is essential. Include location tags in captions and hashtags (e.g., #AustinEvents, #TorontoStartupSummit). Paid ads also allow you to narrow targeting by zip code, city, or region, ensuring you’re not wasting budget on users who can’t attend.
Analyze TikTok Ad Performance + Optimize Ads
Once your content is live, monitor how it performs. TikTok’s analytics dashboard shows metrics like views, engagement rate, click-through rate (CTR), and audience demographics. Use this data to refine your messaging, test different formats, and reallocate budget to top-performing ads. A/B testing thumbnail images, captions, or calls-to-action can also improve outcomes.
Wrapping Up: How to Promote an Event on TikTok
TikTok can be a useful tool for event promotion, especially if you’re trying to connect with a younger audience. However, using TikTok alone isn’t going to make your event a success. There’s so much more that needs to go into event planning, coordination, and management.
With Eventtia’s all-in-one event management software, you finally have a platform that lets you plan and promote your event, all in once place. You can create beautiful, branded event pages and websites with a simple drag-and-drop system, and you can manage email and SMS lists for leads, attendees, and other groups.
Streamline event registrations with customizable forms, integrate different payment providers to simplify ticketing, and increase your event’s ROI by providing an amazing guest experience and capturing attendee data all along the way.
Schedule your Eventtia demo today to learn how one platform can transform your event planning, management, and promotion.
