Disclaimer: This analysis was conducted considering the leading event management platforms based on the information available on their websites, as well as on Capterra and G2. We encourage you to conduct your own extensive research before choosing the best event management software.
Brella is a popular event management platform widely used by businesses and professionals. Serving as an all-encompassing solution, Brella provides a comprehensive set of tools to address diverse aspects of event management. However, the demand for efficient and feature-rich event management solutions is on the rise.
While Brella has firmly established itself as a robust tool for event planning, it’s crucial to explore alternative options and competitors. This way, you’ll be able to identify the right platform that meets your specific event planning requirements. This article will guide you in discovering the top alternatives to Brella, offering a detailed comparison with this event management platform.
Criteria To Analyze Best Brella Alternatives
Before conducting a thorough analysis of Brella and its top alternatives, let’s discuss the guiding criteria for these comparisons. When evaluating different event management solutions, we’ve considered the following factors:
Industry Niche and Scope
We examine each event management software based on its industry and primary niche. Examine each event management platform based on its industry focus and primary niche. While many options cater to a broad spectrum of industries, certain brands may have a distinctive client base in specific sectors.
For example, Eventtia’s client portfolio is centered around luxury and retail consumers, with a long-standing presence in the education sector. Understanding this industry focus is crucial for gauging the expertise offered by event software providers.
Features
The features provided by an event management platform play a crucial role in its overall functionality and user experience, determining the overall success of events. When comparing different event management providers, we considered features such as:
- Online registration and ticketing
- Attendee management
- Event marketing
- On-site check-in and event mobile app
- Attendee engagement
- Networking and matchmaking tools
- Virtual and hybrid event support
- Event data and analytics
Enterprise-level Features and Services
For organizations orchestrating large-scale events, evaluating enterprise-level capabilities is a must. These features are tailored to meet the nuanced demands of sizable events and the unique requisites of enterprise-level clients.
API Integrations
When exploring alternatives to Brella, the availability and compatibility of API integrations was also assessed. A robust API ecosystem ensures seamless integration with other tools commonly used in event planning, such as CRM systems, marketing automation software, and communication tools. It’s important to look for solutions offering diverse API integrations to accommodate various needs, enhancing efficiency and fostering a more cohesive event planning experience.
Customer Service
The effectiveness of customer service is pivotal in analyzing the best event management platforms. A responsive and proactive customer service system ensures a seamless event planning experience.
Pricing Model
Finally, evaluating the value-for-money proposition is crucial in assessing multiple event management platforms. A transparent pricing model forms the foundation for comprehending the overall cost of the platform.
Brella
Brella is an event management platform focusing on networking experiences. At the moment, Brella is providing networking interactions, along with an event app that aims to facilitate the experience of in-person events. Founded in 2016 in Finland, Brella has since grown to power thousands of event organizers worldwide in planning and executing their events.
- Industry Niche and Scope
Brella caters to various industries, including the educational sector, the fintech industry, and multiple startup and tech-related events. It’s worth noting that although Brella’s team is focused on developing in-person events capabilities, it also provides solutions for clients interested in running virtual and hybrid events.
- Features
Brella’s team has developed multiple event planning features, such as:
- Matchmaking
- Event mobile app
- Sponsorship and monetization
- 3rd party ticketing integrations
- Built-in registration and ticketing
- Email invites and reminders
- Access control
- Analytics
- Enterprise-level Features and Services
The available information indicates that Brella offers white-label event mobile apps to its enterprise customers.
- API Integrations
For those seeking a more customized and tailored approach, Brella offers an API and detailed documentation. This allows developers to integrate Brella’s functionalities directly into their existing systems or create solutions for their events.
With Brella, organizers gain access to ecosystem integrations, allowing them to connect and enhance their event planning processes. These integrations cover a wide range of functionalities.
- Customer Support
Like most event management providers, Brella has a client-centric approach to customer support, aiming to provide its clients with a suite of assistance options. For example, each client is paired with a Dedicated Customer Success Manager, offering a personalized point of contact.
- Pricing Model
There is no publicly available information on Brella’s pricing model.
Eventtia
Eventtia is a cutting-edge French technology company that provides highly advanced Event Management SaaS solutions specifically tailored for consumer and luxury brands.
Since 2014, world-renowned brands have used Eventtia’s all-in-one event management platform and API services to digitize, execute, and measure their events on a large scale.
To this day, Eventtia is proud to have supported more than 30,000 events for millions of attendees around the world. Global brands such as the Pierre Fabre group, NAOS Bioderma, the Pernod Ricard group, Dior, Toyota, Axa, and BMW have developed partnership relationships with the leading event management software, powering up their events strategy.
- Industry Niche and Scope
Although Eventtia is working with multiple entity types, such as governmental agencies and worldwide universities, the company is developing solutions for the retail industry, specifically focusing on consumer and luxury brands. This focus allows Eventtia’s team to innovate constantly by building capabilities which correspond to the ever-evolving needs retail companies have.
Eventtia works with world-renowned retail groups such as Pernod Ricard, Richemont, and Pierre Fabre. Thanks to its vision, Eventtia is able to not only respond to immediate planning challenges these brands have, but also help them create and maintain the entire event planning ecosystem across their multiple departments and brands.
For example, before using Eventtia, Pernod Ricard’s brands used numerous IT solutions, which resulted in high costs, inefficiencies, and a lack of centralized visibility on this critical strategic activity.
To address this challenge, Pernod Ricard’s central IT team, in collaboration with Eventtia, started to offer a solution-as-a-service to all brands, countries, and external agencies, accommodating different languages, currencies, and time zones.
Through this service, the central management team gained access to a comprehensive dashboard, enabling them to create and manage accounts and access for affiliates and employees worldwide. They can also now access real-time data and compile insights on a region-by-region basis, facilitating informed decision-making.
In other words, Eventtia’s scope is not limited to simply providing features that help solve logistical issues. On the contrary, Eventtia assumes the role of an events strategy partner for all its clients, leveraging its infrastructure and expertise to assist retail brands and groups in building their own planning ecosystems. This involves tackling significant structural, data, and company challenges.
- Features
Eventtia offers one of the most customizable event management platforms on the market today, including a Back-office web portal for event organizers and a suite of web and mobile interfaces for attendees.
Eventtia’s all-in-one event management software includes:
- Online and on-site registration
- Ticketing and online payments
- Event marketing (event websites and pages, emails and SMS communications, )
- Event calendar
- On-site check-in (available on iOS and Android stores)
- Event mobile app (Web app)
- Attendee engagement and event surveys
- Data and analytics
Apart from these key features, Eventtia provides advanced solutions for virtual and hybrid events, as well as solutions for networking and attendee matchmaking.
Finally, as most leading event management platforms, Eventtia ensures full data security, abiding by all safety protocols. Eventtia’s capabilities allow companies to cover the entire event planning cycle. Moreover, the all-in-one event management software allows organizers to host multiple events by easily duplicating the existing ones.
- Enterprise-level Features and Services
Eventtia is designed for big groups and companies, ensuring access to a wide variety of enterprise-level features such as:
- Single Sign-On (SSO): Eventtia empowers enterprises to manage all their users from a single, centralized directory. SSO streamlines user administration and facilitates a smooth and integrated event management experience.
- White Label: Eventtia’s white-label feature allows businesses to fully personalize their event management platform, integrating their branding elements.
- Unlimited API Calls: Eventtia’s event management platform seamlessly blends with a client’s current processes and applications. This integration promotes optimized workflows, heightened efficiency, and improved capabilities for managing data.
- Audit Logs: Eventtia’s Audit Logs feature offers administrators a comprehensive record of account activities, bolstering accountability and security. This feature also eases adhering to regulatory requirements, making compliance straightforward and hassle-free.
- Custom Event Portal: With Eventtia, businesses can expand their strategy from hosting a single event to managing thousands annually.
- Role-based Access: Enterprises can designate specific user roles, determining their access to various features and information. This safeguards data security and upholds the principle of privilege separation, ensuring access is granted exclusively to approved users.
- Data Lake Hosting: Enterprises can link their event data with their existing data lake. This connection facilitates sophisticated analytics, data mining, and machine learning capabilities, providing valuable insights into attendee behavior and overall event performance.
- SLA and Support: Businesses using Eventtia can have peace of mind knowing their events are well-managed, thanks to our strong Service Level Agreement (SLA) and continuous support, guaranteeing exceptional service. For more information, discover Eventtia’s SLA page.
- API Integrations
Also, Eventtia is an event management platform with API services, allowing the development of a full-fledged ecosystem of integrations, plugins, and extensions.
For example, with Eventtia’s event management API services, developers can manage ticketing and appointment booking, streamline attendee activities, ensure optimal merchandising workflows, and create attendee gamification plugins. This allows the expansion of the core functionalities and the experience of their company’s event services.
Eventtia offers all features with back-end microservices and front-end interfaces, providing clients with fast and easy deployment. On the other hand, companies can use the platform through a robust and documented REST API to create tailored and evolutive solutions with deep system integrations.
For more information, discover Eventtia’s API documentation.
Also, Eventtia offers multiple third-party integrations with streaming platforms (Zoom), customer relationship management platforms (Salesforce), and online payment platforms (PayPal, Stripe).
- Customer Service
Eventtia offers a wide variety of knowledge base materials, as well as extensive customer support before, during, and after events.
With a first response time under seven minutes on average and with a Customer Satisfaction Score above 90%, Eventtia is pro-active in accompanying its clients throughout the entire event planning cycle, ensuring an agile reaction.
Additionally, Eventtia’s customer success team is proud to provide a premium customer support service customized to its clients, led by a dedicated account manager.
- Pricing Model
Eventtia offers two pricing models, each providing access to the all-in-one event management platform for 12 months.
- Subscription to the platform for 3 users, with a limited number of attendees, with a decreasing unit price as the number increases
- License-based pricing per user, with unlimited number of attendees.
Additionally, clients often like to use Eventtia’s premium modules and enterprise-levels features and services, including:
- White labeling
- Custom URLs
- SMS alerts
- Extended API use
- Email domains
- Additional admin users
- B2B matchmaking
- Additional sponsors
- Premium support
For more information, you may visit Eventtia’s pricing page.
Eventbrite
Created in San Francisco in 2006, Eventbrite focuses on developing specialized solutions for online registration and ticketing solutions. In 2018, Eventbrite went public on the New York Stock Exchange.
- Industry Niche and Scope
Eventbrite provides its online registration and ticketing solutions to small and medium event organizers from all industries. Thanks to its specialization, Eventbrite has a varied client portfolio that ranges from leisure brands to LGBTQ communities. Compared to other event software providers, Eventbrite is focused on developing an all-size-fits-all solution that works well for entities regardless of their niche.
- Features
Eventbrite proposes multiple capabilities around attendee management.
Here are some of them:
- User registration
- Payment processing
- Mobile check-in
- On-site tickets and registration
- Event marketing (landing pages, email customization, lead generation)
- Data and analytics
- Virtual Events platform
- Enterprise-level Features and Services
From its website and platforms such as Capterra and G2, it is not clear whether Eventbrite provides enterprise-level features such as SSO, white label or data lake hosting.
- API Integrations
Eventbrite provides an open API event organizers can use to integrate the tool into their IT infrastructure.
Additionally, Eventbrite offers pre-built third-party integrations through Zapier. For example, Eventbrite allows integrations with Mailchimp, Google Excel, Google Calendar, Slack, ActiveCampaign, and more.
- Customer Service
Eventbrite offers an extensive knowledge base, along with direct customer support. According to reviews on Capterra and G2, customers vary in their assessments of the support quality.
- Pricing Model
Eventbrite offers a transparent pricing model. Organizers can host unlimited events for free as long as they sell less than 25 tickets and send up to 250 marketing emails per day.
Organizers also have the option to pay as they go for larger events where they sell up to 100 tickets. There is also a PRO subscription for frequent event hosts. Finally, a Premium option offers unlimited tickets and 1:1 consultation with event experts.
Stova
Stova was founded as a result of a merger between Aventri, MeetingPlay, and Eventcore. The company is headquartered in New York, and has offices in several other locations worldwide.
- Industry Niche and Scope
Stova operates in the event management software industry, catering to a diverse range of clients, including corporate event planners, non-profit organizations, educational institutions, and government agencies. The company’s comprehensive suite of tools and features addresses the needs of various event types, from small gatherings to large-scale conferences and exhibitions.
- Features
Stova offers multiple event planning capabilities, such as:
- Meeting management
- Online registration
- Virtual and hybrid events
- Event marketing
- Content management
- Networking and attendee management
- Event mobile app
- Onsite check-in
- Analytics and reports
- Enterprise-level Features and Services
Stova provides dedicated attention to enterprises with complex event management requirements. Some of Stova’s enterprise-level features include:
- Multi-user management and role-based access control: The software enables organizations to manage multiple users with different access levels.
- Customizable workflows and automation: Stova’s platform supports customizable workflows and automation tools.
- Scalable infrastructure and security: Stova’s infrastructure can handle large volumes of event data and transactions.
- API Integrations
Stova’s open API allows integration with third-party software and services, such as PayPal, Stripe, Zoom, DocuSign, Salesforce, HubSpot, and more. Moreover, Stova offers an open API event organizers can use to integrate the tool into their IT infrastructure.
- Customer Service
Stove provides customer support through various channels, including an online knowledge base, email, phone, and live chat. According to Capterra and G2 reviews, Stova maintains high-quality support for its clients.
- Pricing Model
There is no available information on Stova’s pricing model.
Bizzabo
Founded in 2011, Bizzabo has its main headquarters in New York, Tel Aviv, and Montreal. As stated on its website, Bizzabo’s main mission is to define the future of events, providing event software for B2B conferences.
- Industry Niche and Scope
Bizzabo caters to the event management industry, specifically focusing on B2B conferences and events. Bizzabo’s clientele includes a wide range of organizations, from mid-sized companies to Fortune 500 enterprises. Whether healthcare or marketing, Bizzabo is dedicated to powering in-person, virtual, and hybrid events for businesses and professionals.
- Features
Bizzabo provides a large suite of tools and services to help organizers plan and host events. Here are some of them:
- Event content
- Audience engagement
- Event marketing
- Broadcasting and media
- Mobile event app
- Event management
- Event networking
- On-site software and wearables
- Sponsors and exhibitors
- Event registration
- Enterprise-level Features and Services
Bizzabo offers advanced features for enterprise-level clients, including:
- Gated events and registrations, enabled by SSO
- Custom-branded apps
- Dedicated IP address
- Video-on-demand
It’s also worth noting that Bizzabo also provides creative services as well as strategic consulting.
- API Integrations
Similar to other leading event management platforms, Bizzabo allows third-party integrations through Zapier. Organizers can integrate Bizzabo with tools such as HubSpot, Marketo, Slack, and more. Apart from that, Bizzabo offers an open API for customizable integrations.
- Customer Service
Bizzabo’s clients benefit from a wide range of customer support channels and services. From personalized onboarding to day-of event support, Bizzabo’s clients are accompanied throughout the entire planning cycle.
- Pricing Model
Bizzabo offers a tiered pricing model based on event size and features required. It also provides customized pricing plans for enterprise-level clients.
Cvent
Founded in 1999, Cvent employs over 4,800 people globally. With its headquarters in Tysons, Virginia, Cvent went public in December 2021 (for the second time) after completing a $5.3B merger with San Francisco-based SPAC Dragoneer Growth Opportunities Corp.
- Industry Niche and Scope
Cvent is a cloud-based event management platform that caters to a wide range of industries, including:
- Technology: Cvent serves tech companies of all sizes, from startups to large enterprises.
- Healthcare: Cvent helps organizations manage medical conferences, training events, and patient education workshops.
- Finance: Cvent provides event management solutions for financial institutions, including investor conferences and networking events.
- Manufacturing: Cvent assists manufacturing companies in organizing product launches, trade shows, and customer training events.
- Other Industries: Cvent also serves various industries, including education, government, retail, and hospitality.
- Features
Cvent offers a wide suite of planning features for in-person, virtual, and hybrid events, including:
- Venue management
- Online registration
- Content management
- Exhibitor management
- Appointments
- Mobile event app
- On-site Check-in
- Lead capture
- Event budgeting
- Data and reporting
- Attendee engagement
- Engagement scoring
- Enterprise-level Features and Services
Cvent has a dedicated enterprise approach, providing features such as:
- All user logins
- Additional branding control
- Additional video and asset storage
- API access
- Budget management
- Multi-factor authentication (MFA)
- Resource management
- Single sign-on (SSO)
- Task management
- API Integrations
Cvent created an advanced Developers Hub, allowing its clients to integrate its event management solutions into their IT ecosystem.
Additionally, Cvent built an entire marketplace offering tools and integrations with different SaaS solutions required for event management. With integrations such as HubSpot, Marketo, and Salesforce, Cvent allows organizers to facilitate workflows and data exchange between systems.
- Customer Service
Cvent provides extensive 24/7 customer support through various channels, including:
- Phone Support
- Email Support
- Knowledge Base
- Training Resources through webinars and workshops
- Pricing Model
Cvent offers a tiered pricing model based on the features required. It also provides customized pricing plans for enterprise-level clients.
Swapcard
Founded in 2013, Swapcard is a French company with over 200 team members worldwide.
- Industry Niche and Scope
From non-profit associates to tech companies, Swapcard services multiple verticals, mostly focusing on event types such as conferences, trade shows and exhibitions, and corporate events.
- Features
Swapcard provides multiple features and capabilities that cover the planning logistics before, during, and after the event. Here are some of them:
- Event management and promotion
- Registration and access control
- Ticket sales
- On-site production
- Networking and engagement
- Sponsors and lead generation
- Audience engagement
- Community builder
It’s worth mentioning that Swapcard has a high G2 ranking in terms of ease of use.
- Enterprise-level Features and Services
Swapcard provides enterprise-level features such as:
- Full white-label
- Dedicated success manager
- Native integrations
- SSO
- Security review & MSA support
- API Integrations
Swapcard allows multiple third-party integrations through Zapier. Also, Swapcard built a developer hub offering open API to its customers.
- Customer Service
Swapcard’s clients have access to a wide range of customer support channels, such as help center, email, and live chat.
- Pricing Model
Swapcard offers a tiered pricing model based on the features required. It also provides customized pricing plans for enterprise-level clients. It’s worth mentioning that organizers can also choose from a wide catalog of add-ons.
Splash
Founded in 2011, Splash is a privately held company headquartered in New York. As indicated on its website, Splash’s mission is to create event programs that drive human connection.
- Industry Niche and Scope
Splash has a wide variety of clients, serving multiple verticals. Sundance Institute, widely known for its annual film festival, is a decade-long client of Splash.
- Features
Splash provides multiple event features covering all phases of planning. Here are some of them:
- Guest management
- Ticketing
- Mass mailing
- Virtual venue
- On-site tools
- Reporting
- Team management
Moreover, Splash also offers services such as:
- Strategic guidance
- Design services
- Personalized trainings
- Custom reports
- Enterprise-level Features
Splash offers an Enterprise plan that includes features such as:
- Manage permissions with standard roles
- Manage event visibility with groups
- Create custom event categories
- Manage permissions with custom roles
- API Integrations
Splash integrates with multiple tools such as Marketo, Salesforce, Slack, HubSpot, Zoom, and more. Organizers can also access Splash’s open API to build and integrate different solutions into their IT infrastructure.
- Customer Service
Compared to other companies, Splash offers multiple customer support plans. Apart from 24/7 access to online resources, customers can choose between the Standard plan with a day response time, the Priority plan with a response time within 4 hours, and the Priority Elite plan with a response time within 1 hour.
- Pricing Model
Splash offers a tiered pricing model based on the features required. It’s worth mentioning that people can use Splash for free for occasional small personal or business events.
Whova
Whova is an all-in-one event management software founded in 2013 by Yuanyuan (YY) Zhou, a Chinese-American computer scientist and entrepreneur.
- Industry Niche and Scope
With its headquarters in San Diego, California, Whova serves multiple entities, such as healthcare institutions, colleges, retail companies, charities, and public authorities.
Analyzing Whova’s publicly available client case studies, Whova’s response to specific planning challenges include elements such as checking in the attendees, ensuring engagement during the event, accessing additional event information, and more.
- Features
Whova offers capabilities as the following:
- Event mobile app for in-person events
- Hybrid and virtual event platform
- Event management
- Online registration
- Payment processing
- Event marketing
- Expo and career fair
- Mobile check-in
- Event networking
- Attendee engagement
- Event reports and data
In other words, Whova covers the entire event planning cycle from start to finish, providing solutions for different event formats such as in-person, virtual, and hybrid.
- Enterprise-level Features and Services
From the publicly available information, it is not clear which enterprise-level features and services Whova offers to its clients.
- API Integrations
As of the latest available information when publishing this article, no open API can be found on Whova’s website.
However, Whova offers a wide range of pre-built third-party integrations through Zapier. This flexibility in integration allows users to streamline their workflow and synchronize data between Whova and other essential tools.
- Customer Service
Overall, positive feedback about Whova’s customer service is prevalent on Capterra and G2. Whova seems to be providing great care to its clients.
On Whova’s website, users may find tips, guides, and tutorials that help them discover and use the platform.
- Pricing Model
Although the Whova website offers a pricing page, it is not mentioned whether the company provides a subscription or license-based pricing model.
Key Takeaways
- The demand for robust event management solutions is rising in 2024, emphasizing the need to explore alternatives to Brella.
- Key criteria for evaluating event management platforms include industry focus, features, enterprise capabilities, customer service, and transparent pricing models.
- Founded in 2016, Brella specializes in networking experiences and offers AI-powered matchmaking that serves multiple industries and niches.
- Eventtia is a leading events technology partner for world-leading consumer and luxury brands, offering extensive features and strong customer support. The all-in-one event management software provides both subscription and license-based pricing with extensive API capabilities.
- Established in 2006, Eventbrite specializes in online registration and ticketing for small to medium events. It has a clear pricing model with free, pay-as-you-go, and subscription options.
- Stova serves diverse clients with comprehensive event planning features. There is positive customer support feedback.
- Since 2011, Bizzabo has focused on B2B conferences, offering advanced features for enterprises and creative services. Pricing is tiered based on event size and features.
- Cvent, founded in 1999, provides versatile cloud-based event solutions across industries, emphasizing a wide range of features, strong support, and a tiered pricing model.
- Swapcard has been offering a user-friendly platform with integrations, an open API, and enterprise-level features since 2013. It strongly emphasizes customer support and has a tiered pricing model.
- Founded in 2011, Splash caters to diverse industries, providing features for guest management, ticketing, and more. The company offers multiple customer support plans and a tiered pricing model with a free option.
- Whova, founded in 2013, caters to diverse industries. and benefits from positive feedback on customer service.
Need help choosing the best event management software? Our experts are here to guide you. Contact us today to explore how Eventtia can enhance attendees’ experience and upgrade your events team’s capabilities.
