Event Software

Cvent vs. Eventbrite: Which Event Management Software Is Best?

December 18, 2023
Cvent vs Eventbrite comparison 2024

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Researching and choosing the right event management software may require multiple resources and time. Considering the wide variety of options available in the market, it is crucial to carefully evaluate the capabilities of each solution. A thorough and systematic approach is needed. 

One way you can conduct this research is by highlighting and identifying a couple of event management software providers. Subsequently, you can easily compare them based on a specific set of criteria.

To help you make an informed decision, this article will compare Cvent vs. Eventbrite and provide tips for selecting the best event management software for your needs. 

What is Cvent? 

Cvent is a cloud-based software company that provides an all-in-one event management software and venue-sourcing services to customers around the world. 

The company was founded in 1999 by Reggie Aggarwal and has thousands of employees. 

What is Eventbrite? 

Eventbrite is a self-service online registration and ticketing platform that helps event organizers manage and sell event tickets. The company was founded in 2006 by Kevin Hartz and Julia Hartz and is headquartered in San Francisco, California. 

Eventbrite serves different types of live experiences, ranging from music festivals, marathons, conferences, community rallies, and fundraisers, to gaming competitions and air guitar contests. According to Eventbrite’s website, the company’s mission is to bring the world together through live experiences. 

Discover how Eventtia helps world-leading brands digitize and scale their events

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Cvent vs. Eventbrite: What Are the Differences? 

Disclaimer: The analysis of event management platforms Cvent and Eventbrite was conducted based on the information available on their websites, as well as on Capterra and G2. We encourage you to conduct your own extensive research before choosing the best event management software

Although both platforms serve the events industry, there are some critical differences between Cvent and Eventbrite. To determine which platform is right for you and make an informed decision, it is crucial to answer the following questions: 

  • What event planning features do you need according to your events requirements? Can you customize the platform to meet your specific needs? 
  • What enterprise-level features and services would benefit you, considering the scale of your events?
  • Do you need to integrate the event planning workflow with your existing systems and IT infrastructure?
  • What kind of customer service do you need? 
  • Which platform offers the best value for money? How much can you afford to spend? 

Your answer to these questions and our in-depth comparison below should help you choose the platform that best fits your needs. So, let’s compare Cvent vs. Eventbrite.

Cvent vs. Eventbrite: Features

There are core differences between Cvent and Eventbrite. Cvent is an all-in-one event management platform, while Eventbrite is mostly focused on developing an online registration and ticketing solution. That’s the main reason why their features and capabilities will vary. 

Cvent offers an extensive suite of planning features for in-person, virtual, and hybrid events, including:

  • Venue management
  • Online registration
  • Content management
  • Exhibitor management
  • Appointments
  • Mobile event app
  • On-site check-in
  • Lead capture
  • Event budgeting
  • Data and reporting
  • Attendee engagement
  • Engagement scoring

Eventbrite offers a range of capabilities centered around attendee management. Some of these include:

  • User registration
  • Payment processing
  • Mobile check-in
  • On-site tickets and registration
  • Event marketing (landing pages, email customization, lead generation)
  • Data and analytics
  • Virtual Events platform

Both Cvent and Eventbrite offer comprehensive and robust solutions, dedicated to event management. However, Cvent tends to propose a more complete set of features, catering to the needs for complex event strategies.

Although many technology companies provide digital solutions for B2B event management, just a few are focused at delivering comprehensive software solutions for consumer and luxury retail events and experiences. If you’re a large global company and in particular, a leading retail company, you may then be interested in discovering the best solutions for your company. 

Eventtia, a US-based company with more than a decade of experience in developing event planning solutions and a hospitality platform for retail brands, serves as a strong example of a technology dedicated to addressing the unique needs of consumer and luxury retail events. By prioritizing innovation and tailored solutions, Eventtia stands out as a valuable partner for large global companies, particularly leading retail enterprises, seeking the best-in-class all-in-one management software for their unique requirements.

Eventtia offers one of the market’s most customizable event management platforms, featuring a back-office web portal for event organizers and a suite of web and mobile interfaces for attendees. 

Key features include:

  • Online and on-site registration
  • Ticketing and online payments
  • Event marketing (event websites and pages, emails, and SMS communications)
  • Event Calendar
  • On-site check-in (available on iOS and Android stores)
  • Event mobile app (Web app)
  • Attendee engagement and event surveys
  • Data and analytics

In addition to these features, Eventtia provides advanced solutions for virtual and hybrid events, as well as tools for networking and attendee matchmaking.

Cvent vs. Eventbrite: Enterprise-level Features and Services

In the dynamic landscape where events are gaining prominence as a strategic focus for global corporations, consumer and luxury brands, and other entities, assessing enterprise-level capabilities becomes increasingly vital. Beyond standard features, assessing enterprise-level capabilities for organizations planning large-scale and complex events is crucial. These features are designed to meet the intricate demands of sizable events and the unique requirements of enterprise-level clients.

Cvent adopts a dedicated enterprise approach, providing features such as:

  • All user login
  • Additional video and asset storage
  • API access
  • Budget management
  • Multi-factor authentication (MFA)
  • Resource management
  • Single sign-on (SSO)
  • Task management

Publicly available information from its website, Capterra, and G2 does not explicitly outline whether Eventbrite provides enterprise-level features such as SSO, white label, or data lake hosting.

From this research, clearly, Cvent offers more advanced features and services dedicated to global corporations looking to adopt an event platform into their event strategy.

However, with more than a decade on the market, Eventtia has been able to offer uniquely advanced services loved by global corporations and retail brands such Richemont group and Pierre Fabre group:

  • Single Sign-On (SSO): Streamlining user administration for a seamless event management experience.
  • White Label: Full personalization of the event management platform, integrating branding elements.
  • Unlimited API Calls: Seamless integration with current processes and applications for optimized workflows.
  • Audit Logs: Comprehensive record of account activities for accountability and security.
  • Custom Event Portal: Expanding from hosting a single event to managing thousands annually.
  • Role-based Access: Designating specific user roles to uphold data security and privilege separation.
  • Data Lake Hosting: Linking event data with existing data lakes for advanced analytics and insights.
  • SLA and Support: Strong Service Level Agreement (SLA) and continuous support for exceptional service.

Cvent vs. Eventbrite: API Integrations

When exploring event management software, evaluating the availability and compatibility of API integrations is vital. A robust API ecosystem ensures seamless integration with other tools commonly used in event planning, such as CRM systems, marketing automation software, and communication tools.

Cvent has established an advanced Developers Hub, allowing clients to integrate its event management solutions into their IT ecosystems. Moreover, Cvent offers integrations with the automation tool Zapier.

With Zapier, event organizers can connect Cvent to other apps, including Gmail, Google Calendar, Trello, and Slack. This provides a high level of flexibility when choosing tools to integrate them with Cvent. 

Eventbrite provides an open API, allowing event organizers to integrate the tool into their IT infrastructure. Moreover, the platform facilitates pre-built third-party integrations through Zapier. Examples include integrations with Mailchimp, Google Excel, Google Calendar, Slack, ActiveCampaign, and more.

On this topic, there’s no clear winner. It depends on your company’s specific needs and requirements.

When choosing event management software with API services, it is crucial to prioritize scalability for accommodating events of varying sizes and complexities. Additionally, focus on integration capabilities, ensuring seamless compatibility with other tools through the API, and prioritize robust data security, customization options, and real-time data synchronization for a comprehensive event management solution.

Considering this criteria, Pernod Ricard group has decided to develop its global events and hospitality platform based on Eventtia’ API. 

Eventtia’s event management platform includes API services, fostering a robust integrations, plugins, and extensions ecosystem. Developers can leverage these services to manage various aspects of events, enhancing core functionalities and overall user experience. For more information, discover Eventtia’s API documentation

Third-party integrations with streaming platforms (Zoom), customer relationship management platforms (Salesforce), and online payment platforms (PayPal, Stripe) further expand the platform’s capabilities.

Cvent vs. Eventbrite: Customer Support

Customer service effectiveness is critical in analyzing the best event management platforms. A responsive and proactive customer service system ensures a smooth event planning experience.

The Cvent Community is a great place for event organizers to start when in need for support. They can explore the Knowledge Base, which has an extensive library of how-to articles, FAQs, videos, and more. They can also access training courses to improve their understanding of key product features.

If they have a question, they can post it to the community and get answers from other users. They can also review open or past tickets to find solutions to questions they’ve already asked. If they need to speak to someone directly, they can call support. Alternatively, they can open a ticket, and someone will follow up with them.

Eventbrite offers a variety of support options. Their Knowledge Base is comprehensive and contains articles, videos, and other resources to help event organizers get the most out of the platform. Eventbrite users can also access detailed product tutorials and live webinars to make the most of Eventbrite’s features.

If it’s needed, event organizers can get in touch with Eventbrite’s support team through email or live chat. They can also browse the community forums and find answers to common questions from other Eventbrite users. In addition, Eventbrite’s customer service team is available 24/7 via phone or online chat.

Cvent and Eventbrite being at the forefront of event technology providers, both offer great customer support globally. 

When working with an event management software provider, companies require a personalized approach and seek the fastest possible first-time response. 

It’s worth indicating that Eventtia’s first time response is under 7 minutes, as the event management software provider prioritizes customer support, offering a comprehensive knowledge base and extensive assistance throughout the event planning cycle. 

Eventtia proactively supports its clients, ensuring agility and satisfaction. The customer success team, led by a dedicated account manager, provides premium support tailored to individual client needs.

Cvent vs. Eventbrite: Pricing Model

Evaluating the value-for-money proposition is critical when analyzing multiple event management platforms. A transparent pricing model is foundational to understanding the platform’s overall cost.

While pricing is not displayed on the Cvent website, the company offers pricing packages for professionals and enterprises. 

The pricing for each plan is determined by different factors, such as the specific products needed, the volume of registrations, the activation of advanced features, and the specific needs of the organization.

Eventbrite employs a transparent pricing model, allowing organizers to host unlimited events for free when the entrance is free or if they sell fewer than 25 tickets and send up to 250 marketing emails per day. Apart from that, Eventbrite offers three more tiers: 

  • Flex: This package includes all the features of the free plan, plus the option to cover costs by deducting them from ticket sales, allowing you to host larger events with no upfront expenses.
  • Pro: Apart from including everything from the Flex package, the Pro package offers the possibility of hosting unlimited events with a monthly subscription, as well as sending up to 10,000 marketing emails daily. 
  • Premium: This package is tailored for event pros with large or complex events. It includes everything in the professional tier, plus a consultation with the events team as well as custom ticketing fees. 

Analyzing the pricing structures of Cvent and Eventbrite reveals a distinct divergence between the two platforms, indicating that they cater to different clients. Eventbrite is easily accessible for small and medium-sized enterprises, allowing them to initiate event management swiftly with a simple credit card transaction. 

In contrast, Cvent is explicitly tailored for larger corporations, signaling a focus on more extensive and intricate event management needs. 

During your research, you’ll notice that most event software providers have a different approach to structuring their pricing. For example, Eventtia provides two pricing models, both offering access to the all-in-one event management platform for 12 months:

  1. A subscription model for 3 users, with a limited number of attendees, features decreasing unit prices as the number of attendees increases.
  2. License-based pricing per user, offering unlimited attendees.

Clients can also opt for premium modules and enterprise-level features and services, including white labeling, custom URLs, SMS alerts, extended API use, email domains, additional admin users, B2B matchmaking, additional sponsors, and premium support. Discover more details on Eventtia’s pricing page.

Cvent vs. Eventbrite: Customer Reviews

Now that we’ve looked at Cvent and Eventbrite’s features and customer support, let’s take a look at their customer reviews.

Cvent Customer Reviews: 4.5 / 5 on G2

Cvent received a 4.5 / 5 rating from 1,786 reviews on the software comparison and review site G2. Cvent customers generally praise the platform’s ease of use and wide range of features.

Eventbrite Customer Reviews: 4.3/ 5 on G2

Eventbrite received a slightly higher customer satisfaction score of 4.3 out of 5 on G2 and from fewer reviews – 759 in total. Eventbrite customers generally say the platform is intuitive, easy to use, and the perfect ticketing and event management solution.

Both Cvent and Eventbrite enjoy favorable customer reviews, with Cvent holding a slightly higher rating of 4.5/5 compared to Eventbrite’s 4.3/5 on G2. While Cvent is commended for its user-friendly interface and extensive range of features, Eventbrite is praised for its intuitive design and effectiveness as a ticketing and event management solution.

At Eventtia, we’re highly focused on our customers’ success, ensuring rapid first response time and a customer satisfaction score exceeding 90%. This laser-focus on customer success lies in the company’s partnership culture with key clients. As a result, Eventtia has enjoyed a 95% retention-rate with its enterprise-grade clients for more than 10 years. If you want to find out more, we invite you to read what our customers are saying about their experience with Eventtia. 

Should You Consider Different Options? 

Cvent and Eventbrite certainly have their strengths and weaknesses. Cvent is an ideal solution for enterprise organizations and companies that need more advanced features and a deeper level of customization. On the other hand, Eventbrite is great for smaller events and organizations that don’t require complex features.

If Cvent or Eventbrite doesn’t fit your specific needs, there is yet one more option you should consider, and Eventtia is one of them. 

Eventtia offers more than a solution for logistical issues; it plays a pivotal role as an events strategy partner for its clients. Through its infrastructure and expertise, Eventtia assists retail brands and groups in developing their planning ecosystems and tackling substantial structural, data, and company challenges. 

A notable example is Pernod Ricard group, where collaboration with Eventtia since 2020, resulted in a comprehensive solution-as-a-service facilitating operations across brands, countries, and external agencies while providing real-time data and insights for informed decision-making.

Our experts are here to guide you. Contact us today to explore how Eventtia can enhance attendees’ experience and upgrade your events team’s capabilities. 

Key Takeaways

  • Conduct extensive research before choosing event management software, using criteria like profile, features, enterprise-level capabilities, API integrations, customer service, and pricing.
  • Cvent is a cloud-based platform with a comprehensive suite of planning features for various events, including in-person, virtual, and hybrid. It caters to enterprise needs with additional features like API access, resource management, and budgeting.
  • Eventbrite is a self-service online registration and ticketing platform primarily suitable for smaller events. It offers features like user registration, payment processing, and event marketing. 
  • Consider Eventtia as an alternative, a technology company specializing in Event Management SaaS solutions for consumer and luxury brands.
  • Eventtia’s focus on retail industry solutions partnerships with brands like Pernod Ricard, Richemont, and Pierre Fabre showcase its commitment to addressing planning challenges and creating comprehensive event ecosystems.
  • Eventtia serves as an events strategy partner, assisting retail brands in developing planning ecosystems. Its customizable platform includes features like online registration, ticketing, event marketing, on-site check-in, and advanced solutions for virtual and hybrid events.
  • Cvent is ideal for enterprises, Eventbrite is ideal for smaller events, and Eventtia offers a comprehensive solution for retail brands with customizable features, advanced tools, and strong customer support.

Discover how Eventtia helps world-leading brands digitize and scale their events

Learn more

Discover how Eventtia helps world-leading brands digitize and scale their events

All-in-one event management software
Eventtia is a leading technology company, offering advanced Event Management SaaS solutions for large enterprise companies. Since 2014, renowned brands such as Pernod Ricard and Richemont Group have been trusting our All-in-One Event platform and API services to digitize, execute, and measure their events globally.

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