Event Software

Cvent vs Eventbrite: Which Event Management Software Is Best?

Rafael Silva
June 4, 2024
cvent-vs-eventbrite-comparison

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Selecting the right event management software can be time-consuming.

With numerous options available, each must be carefully evaluated to ensure it meets your company’s requirements and the needs and preferences of an event organizer.

Key factors to consider include usability, features, cost, customer support, and integration capabilities.

To simplify the process, we suggest focusing on a few specific event management software brands and comparing them based on these criteria. This approach helps avoid feeling overwhelmed by too many choices.

In this article, we’ll help you decide between Cvent, Eventbrite, and Eventtia by examining their platforms in detail, highlighting their strengths and weaknesses, and offering insights into which one may best suit your company’s needs.

What is Cvent

Cvent, founded in 1999 by Reggie Aggarwal, is a leading cloud-based software company offering comprehensive event management and venue-sourcing services worldwide.

Known for its strong customer service, Cvent provides an all-in-one solution covering the entire event lifecycle, from planning and marketing to execution and analysis.

Its robust platform includes features like event registration, attendee management, marketing, and analytics. 

Cvent provides insights into event performance, including custom reports and real-time reporting to monitor attendance and event progress, making it a top choice for enterprise-level organizations seeking advanced customization and extensive capabilities.

Cvent also prioritizes data ownership, ensuring clients retain control over their data.

What is Eventbrite

Eventbrite is a self-service online registration and ticketing platform founded in 2006 by Kevin Hartz and Julia Hartz.

Headquartered in San Francisco, California, it helps organizers manage and sell tickets for various events, from music festivals to community rallies.

Their mission, as stated on their website, is to bring the world together through live experiences.

With a user-friendly interface, Eventbrite is ideal for smaller events and organizations that don’t need complex features.

It also supports free events and offers comprehensive customer support.

What is Eventtia

Established in 2014, Eventtia is a global technology enterprise specializing in advanced event management SaaS solutions for consumer and high-end brands.

Renowned for innovation, Eventtia provides all-in-one event management solutions and API services, digitizing and centralizing large-scale events for internationally recognized brands.

With over 30,000 successfully supported events and millions of attendees worldwide, Eventtia has garnered partnerships with prestigious brands such as Pierre Fabre, NAOS Bioderma, Pernod Ricard, Dior, Toyota, and BMW, actively utilizing Eventtia’s premier solutions to optimize and scale their event strategies.

Cvent vs Eventbrite vs Eventtia: How to Choose?

Disclaimer: The analysis of event management platforms Cvent, Eventbrite and Eventtia was conducted based on the information available on their websites, as well as on Capterra and G2. We encourage you to conduct your own extensive research before choosing the best event management software.

When choosing an event management platform like Cvent, Eventbrite, or Eventtia, it’s crucial to ask key questions to ensure it meets your needs as an event organizer. 

Consider features required, customization options, scalability, integration, customer service, data ownership, and value for money.

These questions cover essentials for event organizers, including logistics, budgeting, attendee experience, data management, and the specific tools and support they require.

Answering them alongside our comparison below will aid in making the right choice. Here are the questions for reference:

  • What event planning features do you need, and can the platform be customized to meet your specific requirements?

  • What enterprise-level features and services would benefit you, considering the scale of your events?

  • Do you need to integrate the event planning workflow with your existing systems and IT infrastructure?

  • What level of customer service do you require?

  • Which platform offers the best value for money, and what is your budget?

Cvent vs Eventbrite vs Eventtia: Event Registration Features

There are fundamental differences between Cvent, Eventbrite, and Eventtia. Cvent and Eventtia both offer all-in-one event management software, while Eventbrite primarily focuses on developing an online registration and ticketing solution.

This fundamental distinction leads to variations in their features and capabilities.

Cvent offers an extensive suite of planning features for in-person, virtual, and hybrid events, including:

  • Venue management

  • Online registration

  • Content management

  • Exhibitor management

  • Appointments

  • Mobile event app

  • On-site check-in

  • Lead capture

  • Event budgeting

  • Data and reporting

  • Attendee engagement

  • Engagement scoring

Cvent also offers features tailored to assist event planners, making it a preferred choice for dedicated event planning teams within large enterprises and mid-market businesses.

Eventbrite offers a range of capabilities centered around attendee management. Some of these include:

  • User registration

  • Payment processing

  • Mobile check-in

  • On-site tickets and registration

  • Event marketing (landing pages, email customization, lead generation)

  • Data and analytics

  • Virtual Events platform

  • Support for free events, benefiting smaller events and community gatherings

Eventbrite’s robust ticketing capabilities make it a popular choice for various event types, from small community gatherings to conferences and large-scale events.

Both Cvent and Eventbrite offer comprehensive and robust solutions, dedicated to event management. However, Cvent tends to propose a more complete set of features, catering to the needs for complex event strategies.

Although many technology companies provide digital solutions for B2B event management, just a few are focused at delivering comprehensive software solutions for consumer and luxury retail events and experiences. 

If you’re a large global company and in particular, a leading retail company, you may then be interested in discovering the best solutions for your company.

Eventtia, a US-based company with more than a decade of experience in developing event planning solutions and a hospitality platform for retail brands, serves as a strong example of a technology dedicated to addressing the unique needs of consumer and luxury retail events. 

By prioritizing innovation and tailored solutions, Eventtia stands out as a valuable partner for large global companies, particularly leading retail enterprises, seeking the best-in-class all-in-one event management platform for their unique requirements.

Eventtia offers one of the market’s most customizable event management platforms, featuring a back-office web portal for event organizers and a suite of web and other mobile apps and interfaces for attendees.

Key features include:

  • Online and on-site registration

  • Ticketing and online payments

  • Event marketing (event websites and pages, emails, and SMS communications)

  • Event Calendar

  • On-site check-in (available on iOS and Android stores)

  • Event mobile app (Web app)

  • Attendee engagement and event surveys

  • Data and analytics

In addition to these features, Eventtia provides advanced solutions for virtual and hybrid events, as well as tools for networking and attendee matchmaking.

Cvent vs Eventbrite vs Eventtia: Enterprise-level Features and Services

In today’s dynamic landscape, where events are becoming increasingly strategic for global corporations, consumer and luxury brands, and other entities, evaluating enterprise-level capabilities is essential. 

Beyond standard features, assessing these capabilities becomes crucial for organizations planning large-scale and complex events. 

Such features are tailored to meet the intricate demands of sizable events and the unique requirements of enterprise-level clients. Cvent is particularly well-suited for large corporations managing multiple events throughout the year.

Cvent takes a dedicated enterprise approach, offering features like:

  • All user login

  • Additional video and asset storage

  • API access

  • Resource and budget management

  • Multi-factor authentication (MFA)

  • Single sign-on (SSO)

  • Task management

Moreover, Cvent’s data ownership policies ensure that enterprises maintain control over their data, vital for compliance and security.

While publicly available information from its website, Capterra, and G2 doesn’t explicitly outline whether Eventbrite provides enterprise-level features like SSO, white label, or data lake hosting, Eventtia, with over a decade of experience, offers advanced services favored by global corporations and retail brands such as Richemont and Pierre Fabre group:

  • Single Sign-On (SSO): Simplifies user administration for seamless event management.

  • White Label: Allows full personalization of the event management platform, integrating branding elements.

  • Unlimited API Calls: Enables seamless integration with current processes and applications for optimized workflows.

  • Audit Logs: Provides a comprehensive record of account activities for accountability and security.

  • Custom Event Portal: Expands from hosting a single event to managing thousands annually.

  • Role-based Access: Designates specific user roles to uphold data security and privilege separation.

  • Data Lake Hosting: Links event data with existing data lakes for advanced analytics and insights.

  • SLA and Support: Offers a robust Service Level Agreement (SLA) and continuous support for exceptional service.

Cvent vs Eventbrite vs Eventtia: API Integrations

When exploring event management software, it’s crucial to consider the availability and compatibility of API integrations, which ensure smooth connections with other essential event planning tools like CRM systems, marketing automation software, and communication tools.

Cvent offers a Developers Hub, allowing clients to seamlessly integrate its event management solutions into their IT ecosystems, while Eventbrite provides an open API for event organizers to integrate the tool into their IT infrastructure.

When selecting event management software with API services, prioritize scalability to accommodate events of varying sizes and complexities. 

Focus on integration capabilities to ensure seamless compatibility with other tools through the API. Additionally, prioritize robust data security, customization options, and real-time data synchronization for a comprehensive event management solution.

Considering these criteria, the Pernod Ricard group chose to develop its global events and hospitality platform based on Eventtia’s API.

Eventtia’s event management platform includes API services, fostering a robust ecosystem of integrations, plugins, and extensions. Developers can leverage these services to enhance core functionalities and the overall user experience.

Third-party integrations with streaming platforms like Zoom, CRM platforms like Salesforce, and online payment platforms like PayPal and Stripe further enhance the platform’s capabilities.

For more information, explore Eventtia’s API documentation.

Cvent vs Eventbrite vs Eventtia: Customer Support

Customer service effectiveness is crucial when evaluating event management software.

A responsive and proactive customer service system ensures a smooth event planning experience.

Cvent offers robust customer support through its Cvent Community, where event organizers can access a Knowledge Base with how-to articles, FAQs, videos, and training courses.

They can post questions, review past tickets, call support, or open a ticket for direct assistance.

Eventbrite provides various support options, including a comprehensive Knowledge Base, product tutorials, live webinars, email, live chat, and community forums.

Eventbrite is known for its high-quality customer service, ensuring timely and effective assistance.

Both Cvent and Eventbrite prioritize excellent customer support globally, understanding the importance of a personalized approach and fast first-time response.

Eventtia stands out with its first-time response under 7 minutes, emphasizing personalized customer support throughout the event planning cycle.

The proactive customer success team, led by a dedicated account manager, ensures a high level of agility and care, which results in a 96% satisfaction rate from clients.

Cvent vs Eventbrite vs Eventtia: Pricing Model

When comparing event management platforms, understanding the value-for-money proposition is essential.

A transparent pricing model is key to grasping the platform’s overall cost.

Cvent offers pricing packages tailored for professionals and enterprises, although specific pricing isn’t displayed on their website.

Factors such as the required products, volume of registrations, activation of advanced features, and organization’s specific needs determine the pricing for each plan.

In contrast, Eventbrite utilizes a transparent pricing model, offering unlimited free events or up to 25 tickets and 250 marketing emails per day. It also provides additional tiers:

  • Flex: Includes features of the free plan, with the option to cover costs from ticket sales for larger events.

  • Pro: Adds unlimited events with a monthly subscription and up to 10,000 marketing emails daily.

  • Premium: Tailored for large or complex events, including consultation with the events team and custom ticketing fees.

Eventtia, on the other hand, presents a range of yearly license plans starting at $1,500 USD or 1,500€ per year.

The final pricing varies based on factors such as the number of registered attendees, users on your Eventtia account, access to specific features and modules, white label options, API usage, and any other custom needs.

Acknowledging the uniqueness of each event, Eventtia customizes every plan to meet specific requirements.

Comparing the pricing structures of Cvent, Eventbrite, and Eventtia reveals significant differences, indicating their focus on distinct client bases.

Eventbrite aims at small and medium-sized enterprises, providing accessible event management solutions. In contrast, Cvent targets larger corporations, prioritizing complex event management needs.

Eventtia stands out with its flexible pricing plans and customized approach, specifically designed to empower a diverse range of event organizers, including consumer and luxury retail, higher education, government agencies, and enterprise organizations, with powerful digital event management solutions.

Should You Consider Different Event Management Solutions?

Cvent and Eventbrite certainly have their strengths and weaknesses.

For any event organizer considering their needs and preferences, the Cvent event management platform is an ideal solution for enterprise organizations and companies that need more advanced features and a deeper level of customization.

It excels in providing comprehensive event management capabilities, robust analytics, and extensive integrations that cater to the needs of large-scale events and corporate clients.

On the other hand, Eventbrite is great for smaller events and organizations that don’t require complex features.

It offers a user-friendly interface, straightforward event setup, and a ticketing system that is perfect for community events, workshops, and smaller gatherings.

If Cvent or Eventbrite doesn’t fit your specific needs, there is yet one more option you should consider, and Eventtia is one of them.

Eventtia stands out as a versatile event management platform that bridges the gap between the extensive functionalities of Cvent and the simplicity of Eventbrite.

It provides a balanced mix of advanced features and ease of use, making it suitable for a wide range of events, from large conferences to intimate workshops.

With Eventtia, you get customizable event websites, powerful attendee management, and seamless integrations, all while maintaining an intuitive user experience.

Additionally, Eventtia ensures data ownership and event data security, giving you peace of mind.

Whether you’re planning a major corporate event or a smaller community gathering, Eventtia offers the flexibility and tools you need to ensure success.

Eventtia: a Comprehensive Event Management Solution

Eventtia offers more than just a solution for logistical challenges; it serves as a strategic partner in event planning and execution.

Leveraging its robust infrastructure and deep expertise, Eventtia helps retail brands and organizations develop comprehensive planning ecosystems for attendee engagement.

It addresses substantial structural, data, and operational challenges, ensuring smooth and efficient event management.

Eventtia also prioritizes data ownership, ensuring that clients retain full control over their data throughout the event lifecycle.

A prime example of Eventtia’s impact is its collaboration with the Pernod Ricard group.

Since 2020, Eventtia has provided a solution-as-a-service that streamlines operations across multiple brands, countries, and external agencies.

This partnership has empowered Pernod Ricard with real-time data and insights, facilitating informed decision-making and enhancing overall event effectiveness.

Eventtia offers a suite of web and other mobile apps, including an event mobile app, to further support your event management needs.

Our dedicated team of experts is ready to assist you in transforming your event management approach.

Contact us today to discover how Eventtia can elevate your attendees’ experience and enhance your events team’s capabilities. Let us help you unlock the full potential of your events.

Cvent vs Eventbrite vs Eventtia Comparison: Key Takeaways

Cvent, Eventbrite, and Eventtia offer distinct event management solutions tailored to different organizational needs and event complexities.

For any event organizer, considering their specific needs and preferences is crucial when evaluating these platforms.

Cvent is ideal for large enterprises requiring advanced customization and extensive features, while Eventbrite caters to smaller events with its user-friendly interface and comprehensive ticketing capabilities.

Eventtia stands out as a versatile alternative, providing customizable event management solutions suitable for a diverse range of industries, including consumer and luxury retail, higher education, government agencies, and enterprise organizations.

Cvent’s robust platform covers the entire event lifecycle, prioritizing enterprise-level capabilities such as resource management, budgeting, and data ownership.

Eventbrite, on the other hand, focuses on simplicity and accessibility, offering self-service ticketing solutions tailored for smaller events.

Eventtia shines with its innovative approach, offering all-in-one event management solutions and API services designed to centralize and digitize large-scale events for globally recognized brands.

When choosing between Cvent, Eventbrite, and Eventtia, organizations must consider key factors such as event scale, customization needs, integration capabilities, customer support, and pricing.

While Cvent and Eventbrite cater to specific niches within the event management landscape, Eventtia emerges as a versatile option, providing tailored solutions for a wide range of industries and event types.

Ultimately, the choice between Cvent, Eventbrite, and Eventtia depends on the unique requirements and objectives of each organization.

By carefully evaluating these key takeaways and conducting thorough research, organizations can select the event management platform that best aligns with their needs and goals, ensuring successful and seamless event execution.

Discovering More Alternatives to Cvent Event Management Software

We invite you to explore our recent blog article on the Best Cvent Competitors and Alternatives in 2024.

This comprehensive guide delves into the top event management platforms and event organizers that are emerging as strong contenders to Cvent.

In the article, you’ll find detailed comparisons of innovative features, pricing models, and user experiences that these alternatives offer. 

Whether you’re an event planner seeking more cost-effective solutions, advanced functionalities, event registration, or simply a better user interface, our analysis provides all the insights you need to make an informed choice.

Don’t miss this opportunity to discover the best tools that can elevate your event planning and execution in the coming year.

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Rafael Silva
Content Manager
Rafael Silva is a Content Manager at Eventtia. With several years of experience in digital media as a copywriter and digital marketer, he now channels his passion for event management to help businesses expand their reach. When he’s not writing, Rafael enjoys exploring the latest art shows and traveling the world.