Pernod Ricard

Discover how a world-known conglomerate uses Eventtia to scale its events strategy.

Pernod Ricard


Wine and Spirits

Type of events

Mixology classes
Live concert
Awards ceremony
Training sessions

Event format

Virtual, Hybrid and in-person

Working with Eventtia

Since 2020

About Pernod Ricard

Pernod Ricard is a conglomerate with 240 premium brands available in over 160 countries. Pernod Ricard’s main goal is to create and share products that are part of the extraordinary human experience called convivialité. The company’s ambition is to turn every social interaction into a genuine and friendly experience of sharing.

Event Planning Challenges

  • Pernod Ricard aimed to standardize its event processes across all its brands by centralizing them into a single tool accessible to all brand managers.
  • Additionally, the group sought to connect its events with its consumer database to enable more comprehensive analysis of the impact of events on attendees while respecting their privacy.

Why Eventtia?

Pernod Ricard sought an event platform to digitize their events and consolidate all their subsidiaries onto a unified platform. The platform would serve both internal and external purposes. Internally, it would provide employees with a shared and integrated tool to better plan, execute, report, and analyze events. Externally, it would create a personalized attendee experience that synchronized with the company's wider marketing initiatives.

Reasons why brands choose Eventtia

"Eventtia platform lets you easily duplicate event pages you or other members of your organization have done in the past and with a couple of changes you can set up a whole new event at a glance."

- Robertino Fasanella, Consumer Experience & Media Coordinator

Eventtia Solutions

Have been created and adapted to cater to the different brands, languages, and countries of Pernod Ricard’s subsidiaries.

Are designed to create lasting impressions and personalize the attendee experience for each brand.

Can be fully personalized to each attendee type, providing more targeted and personalized communication.
Provide an online space for attendees to come together, helping Pernod Ricard to articulate its communities, content, and branding.
Allow Pernod Ricard’s brands and market companies to diagnose their events instantly. This extra layer of visibility enables affiliates to work together more seamlessly, ultimately enhancing the attendee experience.
Allows attendees to decide if they want to receive more promotional information from the brand. If they opt-in, their personal data is automatically added to Pernod Ricard’s Consumer Database.
Event organizers can quickly and effortlessly replicate their recurring events with just one click. Additionally, they can create event templates that can be reused whenever necessary, saving time and ensuring consistency across all events

Results achieved

Thanks to Eventtia, Pernod Ricard has successfully moved all its affiliates to one platform while still providing them the freedom and flexibility to create events their way. Everything from websites, emails, and images can be stored, shared and accessed from one place. At the same time, key reports and metrics can be drawn up in a few clicks through Eventtia’s dashboards.

Linking our platform to Pernod Ricard’s Consumer Database enabled them to guarantee the respect of their consumers' personal data like never before.

Finally, the conglomerate achieved full autonomy in the use of the platform and have organized more than 1000 events since 2020.

Event gallery

More Case Studies

“The fact that the enterprises are able to arrange meetings by themselves makes everything easier for the administrator, so we can focus on other important things of the event instead of the logistics of the meetings.”

“The user experience is what I liked the most, the event can be easily navigated, also one can customize the event and build it depending on the different needs of the events.”

“We manage to add more value to our attendees thanks to Eventtia. Features are great and they try to make it easier to manage events.”

“In love with Eventtia. I cannot thank you enough. We started the process with less than three weeks from the mega event (850 participants + 100 panelists), and the team was super efficient. They have a problem-solving approach, and this meant to me as the manager of the event that I could trust them with difficult situations and know that they will respond with quality and in the needed times.”